店鋪運(yùn)營(yíng)規(guī)劃表

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,運(yùn)營(yíng)規(guī)劃表（月報(bào)/季報(bào)/年報(bào)）,,,,,,,,,,,,,,,,,

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,,店鋪名稱：,稻殼科技服裝店,,,,,,,,,,,,,,,

,,銷售目標(biāo)：,"￥214,000,000.00",,,,,,,,,,,,,,,

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,序號(hào),項(xiàng)目,Q1,,,Q2,,,Q3,,,Q4,,,合計(jì),,,

,,,1月,2月,3月,4月,5月,6月,7月,8月,9月,10月,11月,12月,,,季度,銷售目標(biāo)（W）

,1,銷售目標(biāo)（W）,2000,1500,1200,1000,1500,2200,1700,1800,2300,1500,2200,2500,21400,,Q1,4700

,2,銷售訂單(個(gè)),25344,25454,54577,45474,54452,44575,4452,45447,15454,25544,56658,52645,450076,,Q2,4700

,3,客單價(jià),9.99,9.99,9.99,9.99,9.99,9.99,9.99,9.99,9.99,9.99,9.99,9.99,9.99,,Q3,5800

,4,轉(zhuǎn)化率,2.50%,3.20%,4.20%,5.60%,7.20%,2.80%,3.10%,4.50%,5.25%,3.26%,5.50%,6.20%,4%,,Q4,6200

,5,訪客增加數(shù),,,,,,,,,,,,,0,,,

,6,爆品計(jì)劃,產(chǎn)品1,產(chǎn)品2,產(chǎn)品3,產(chǎn)品4,產(chǎn)品5,產(chǎn)品6,產(chǎn)品7,產(chǎn)品8,產(chǎn)品9,產(chǎn)品10,產(chǎn)品11,產(chǎn)品12,0,,季度,轉(zhuǎn)化率

,7,推廣費(fèi)用,,,,,,,,,,,,,0,,Q1,3.30%

,8,活動(dòng)費(fèi)用,,,,,,,,,,,,,0,,Q2,5.20%

,9,增加人員安排,,,,,,,,,,,,,0,,Q3,4.28%

,10,購(gòu)物車,關(guān)注送禮,,1.增加優(yōu)惠券發(fā)送量；2.提高活動(dòng)氣氛、曝光度；3.加購(gòu)物車提高無線端關(guān)注度；,,,,,,,,,,,,Q4,4.99%

,11,,購(gòu)物攻略,,1.通過主題滲入讓顧客了了解每個(gè)活動(dòng)內(nèi)容；2.引導(dǎo)顧客加購(gòu)物車收藏提前領(lǐng)取優(yōu)惠券；3.營(yíng)造活動(dòng)氛圍；,,,,,,,,,,,,,

,12,互動(dòng),分享大比拼,,1.活動(dòng)流量引入；2.活動(dòng)互動(dòng)，活動(dòng)信息傳遞；3.提高顧客活躍度；,,,,,,,,,,,,,

,13,,官方微博免費(fèi)抽獎(jiǎng)活動(dòng),,1.提高品牌和店鋪的曝光率；2.促進(jìn)站外流量；,,,,,,,,,,,,,

,14,轉(zhuǎn)化,"微信，微博

微淘",,1.傳播推廣每次大型活動(dòng),,,,,,,,,,,,,

,15,,全場(chǎng)包郵,,1.官方要求促進(jìn)顧客下單,,,,,,,,,,,,,

,16,,優(yōu)惠券,,1.做業(yè)績(jī)；2.提高客單轉(zhuǎn)化,,,,,,,,,,,,,

,17,,滿就送,,1.提高轉(zhuǎn)化率；,,,,,,,,,,,,,

,18,,抽獎(jiǎng),,1.提高轉(zhuǎn)化率,,,,,,,