商務英語調(diào)查問卷的制作課件

QuestionnaireDesignQuestionnaireDesignThestepsrequiredDefiningtheObjectivesofthesurveyDeterminingtheSamplingGroupWritingtheQuestionnaireAdministeringtheQuestionnaireInterpretationoftheResultsThestepsrequiredDefiningthe7Os購買者Occupants購買的產(chǎn)品與服務Objects購買目的Objectives購買的組織Organization購買行為Operation購買時機Occasions購買地點Outlets誰買？Who買什么？What為什么買？Why購買影響者Who怎樣買？How何時買？When何地買？Where7Os購買者Occupants購買的產(chǎn)品與服務ObjectLayoutoftheQuestionnaireTitleInstructionThequestionsDemographicquestionsThank-younoteLayoutoftheQuestionnaireTitTypesofsurveyquestionsDemographicquestionsMultiplechoicequestionsYes-noquestionsListquestionsScalequestionsList-rankquestionsOpen-endedquestionsTypesofsurveyquestionsDemogDemographicquestions

Whatisyourcurrentmonthlyincome?Lessthan￥1000￥1000–1900￥2000–2900￥3000–3900￥4000–andmoreDemographicquestionsWhatisMultiplechoicequestionsWhat’syourroleonline?ThesameaswhatIaminrealityTheperfectman,whichIamnotreallySometimesreal,sometimesnotAcompletelydifferentpersonalityMultiplechoicequestionsWhat’Yes/NoquestionsHowmanytimedoyoueatoutlast6months?1.Doyoueatout?Yes–goto2No–skipquestion22.Ifyes,howmanytimesdoyoueatouteveryweek?a.1timeb.2-3timesc.4-5timesd.6-7timesYes/NoquestionsHowmanytimListquestionsWhatkindofbooksareyouinterestedinpurchasing?(pickallthatapply)a.Economicsb.Literaturec.Sportsd.Languagee.Computerf.Historyg.Entertainmenth.Sociologyi.Artj.Sciencek.Geographyl.PoliticsListquestionsWhatkindofbooScalequestionsForeachofthestatementbelow,circlethenumberthatbestindicatesyouranswertothatquestion.“Howimportanttoyouareall-natureingredientsinthefoodsyoubuy?”VeryimportantveryunimportantN/A12345ScalequestionsForeachoftheList-rankquestionsAsyouseeit,tattooforstudentsis:Risky12345SafeCool12345Un-coolCute12345NottrendyList-rankquestionsAsyouseeHowoftendoyouhavesnacksintheevening?OnceadayOncetwodaysOncehalfamonthOnceamonthHowoftendoyouhavesnacksiOpen-endedquestionsDoyouhavesnacksintheevening?Howoftenisit?Whatdoyouthinkofcollegestudentgettingatattoo?What’syourrolesonline?Open-endedquestionsDoyouhavAvoidUnachievableQuestionsHowmanytimeshaveyoubeentobookstoresinthelast12months?Howmanycupsofcoffeehaveyouhadinthelastyear?AvoidUnachievableQuestionsHoAvoidleadingquestionsItagoodhabittobuybooks,isn’tit?Don’tyouthinkisagoodwayofrelaxing,enjoyingacupofcoffeewhilewatchingcartoons?ItisinconvenienttodoshoppinginXiamenIslandwhenweliveinJimeidistrict,isn’tit?AvoidleadingquestionsItagoProvideanoptioncoveringeverypossibleresponseHowmanytimesdoyoueatoutinatypicalmonth?1-5times5-9times10-13times14ormoretimesProvideanoptioncoveringeveYourImpressionofFreshmenYourImpressionofFreshmenDearstudents,WeareEnglishmajorsatChengyiCollege.WeareatthemomentdoingaresearchonEnglishteachingatourcollege.Ourtargetsubjectsofthisprojectarethethirdyearandforthyearundergraduates.ThequestionnairehasbeendesignedtofindoutwhethertheEnglisheducationcurriculaheremeettheneedsofbothstudentsandthejobmarket.YouropinionwillbeveryimportantandhelpfulforsettingupnewEnglish-classprograms.Yourcooperationincompletingthissurveyformwillhelpusfindout“thetruthfromfacts”.Pleasechoosetheanswersyouthinkarefitforyour.Thankyourforyourtime.Dearstudents,Asyouseeit,theEnglishproficiencyofChengyifreshmenintherecentthreeyearhasmoreorlessbeenA.OntheriseB.plateauingC.FallingD.Idon’tknowAsyouseeit,theEnglisYourreasonsformakingyourchoicetoquestion1.Are:

YourreasonsformakingyouHowimportantisacommandofEnglishforyou?VeryimportantveryunimportantN/A12345HowimportantisacommandofWhichamongthefollowingisthemostvaluabletoyourEnglishreading?WhichamongthefollowingistWhatistheproportionofcoursesprovidedinEnglishasagainstallthecoursesyouhavetaken?A.0-20%B.20%-30%C.30%-40%D.morethan40%WhatistheratioofcoursesinstructedinEnglish(atleastpartially)tothetotalnumberofcoursesyouhavetaken?WhatistheproportionofHowmanyhoursofEnglishdoyouhaveaweeklastsemester?4hoursorless6hours8hours10hoursmoreFirstyearSecondyearThirdYearFourthyearHowmanyhoursofEnglishdoyWhatdoyouthinkofthenumberofEnglishclasssessionsasitisnow?A.ToomanyB.allrightC.toofewToomanytoofew12345Whatdoyouthinkofthenu

EyeContactMoveyoureyesslowlyfrompersontoperson,andpausetwoorthreesecondswitheachlistener;Lookatpeoplestraightor