施華洛世奇 英文

施華洛世奇英文施華洛世奇英文Marking121DOYOUKNOWSWAROVSKI?施華洛世奇英文PROFILEName：SwarovskiCountry：AustriaCreatingera：1895Founder:DanielSwarovskiProductseries:Jewelry,pendants,watches,furniture,decoration,figurines,fashionaccessoriesDanielSwarovski施華洛世奇英文PROFILELOGO:Theswancrystal

logo

of

Swarovskiis

the

traditional

marker.And

it

is

the

symbol

of

Swarovski

crystal

elegant

spirit

.施華洛世奇英文Let’sbegin!1895施華洛世奇英文2004:Swarovski

develops

the

XILION

cut.Through

alternating

facets

of

diffe-rent

sizes,the

light

is

brought

together,significantly

increasing

the

brilliance

of

the

crystal.1976:The

first

decorative

crystal

figurines

with

the

hearts

of

consumers.Swarovski

begins

machine-cutting

cubic

zirconia.1956:Together

with

Christian

Dior,Swarovski

develops

the

"Aurora

Borealis"effect,a

shimmering

finsh

that

enhances

the

sparklr

of

cut

crystal.1931:Sewon

crystal

ribbons

are

launched,providing

fashion

and

accessory

manufacture

with

design

possibilities.Swarovskihistory1895:Daniel

Swarovski

founds

company

in

Wattens,Tyrol,with

the

vision

of

bringing

joy

to

people

through

crystal.His

guiding

principle

is

still

followed

by

the

company

today:"To

constantly

improve

what

is

good"施華洛世奇英文Production

locations（18）：Argentina，Austria,The

Czech

republic

，China

，F(xiàn)rance，Germany，

Italy，

India……施華洛世奇英文PlacePriceProductPromotion4P施華洛世奇英文PRODUCTDesign

features1、DIY

crystal

have

their

only

mark

and

number.

2、Pure,unique

cutting.3、Noble,

high-tech

and

creative.

4、Unique

&fashion

design.

施華洛世奇英文PRODUCTDiversification

of

productsHoliday

productsLimited

salesFreesignaturegiftbag&greetingcard

施華洛世奇英文PRODUCT施華洛世奇英文施華洛世奇英文PRICE施華洛世奇英文PRICEHighprices施華洛世奇英文PLACE施華洛世奇英文PLACESwarovskiSwarovskiThethemeof

theflagshipThebrandstoreTheduty-freeshopTheairport

shopTheonlineshop施華洛世奇英文施華洛世奇英文PROMOTION施華洛世奇英文Culture

awareness:

"Titanic"

——heartoftheoceanSports

channels:

1、theWinterOlympicsin1976

;"SilverCrystal"2、CooperatewithLiNingDiscountLimitededitionPromotion

infestivalsPROMOTION施華洛世奇英文施華洛世奇英文施華洛世奇英文施華洛世奇英文Strategy

Diversification

strategy

1.Product

diversification:Jewelry,

pendants,

fashion

accessories,

watches,furniture,

decoration,

figurines.2.Broad

areas

of

business:

In

each

region

for

different

product

positioning,

in

order

to

increase

their

product

sales,

meet

the

needs

of

thedifferent

consumers.

施華洛世奇英文Strategy

Combination

of

localization

and

standardization

:

1.The

localization

of

the

sales

team

2.The

localization

of

t