中小企業(yè)對(duì)外貿(mào)易談判 課件 M2-1-Task One E-store Introduction

中小企業(yè)對(duì)外貿(mào)易談判

ForeignTradeNegotiationofSmall-Medium-SizedEnterprises項(xiàng)目二跨境電子貿(mào)易

ModuleTwoCross-BorderElectronicCommerceTrade

TaskOneE-storeIntroduction知識(shí)目標(biāo)學(xué)習(xí)跨境電子商務(wù)中平臺(tái)店鋪介紹內(nèi)容；學(xué)習(xí)跨境電子商務(wù)中平臺(tái)店鋪介紹藝術(shù)；學(xué)習(xí)相關(guān)商務(wù)溝通書面英文表達(dá)方式；能力目標(biāo)能夠準(zhǔn)備平臺(tái)店鋪介紹材料；能夠順利開展平臺(tái)店鋪介紹活動(dòng)；能夠處理平臺(tái)店鋪介紹往來信函；思想政治教育目標(biāo)了解調(diào)查研究內(nèi)涵與意義；能應(yīng)用調(diào)查研究原理解決實(shí)際問題；TaskDescriptions

杭州紅粉服飾有限公司跨境電子商務(wù)部運(yùn)營專員Lily開始籌備跨境電子商務(wù)平臺(tái)店鋪關(guān)于公司概況、主營業(yè)務(wù)介紹等事宜。

SampleICompanyProfileBusinessType:Manufacturer/Factory&TradingCompanyBusinessRange:Apparel&Accessories,TextileMainProducts:Sweater,Scarf,CashmereSweater,Knitwear,Cardigan,KnittedPullover,Cashmere,WoolYearofEstablishment:1998-01-12TermsofPayment:LC,T/T,D/PManagementSystemCertification:ISO9001,ISO9000,BSCI,WRAPMainMarkets:NorthAmerica,EasternEurope,MidEast,EasternAsia,WesternEuropeSectionATypicalSamples

SampleIIProductionCapacityFactoryAddress:ZhongshanRoad,HaitianDistrict,Hangzhou,Zhejiang,ChinaR&DCapacity:OEM,ODM,OwnBrandNo.ofR&DStaff:5-10PeopleNo.ofProductionLines:4AnnualOutputValue:US$50Million-US$100Million

Notes:1.ODM:ministryofoverseasdevelopment海外開發(fā)部2.OEM:originalequipmentmanufacturer原始設(shè)備制造商SampleIII

TradeCapacityInternationalCommercialTerms(Incoterms):FOB,CIFTermsofPayment:LC,T/T,PayPalAverageLeadTime:Peakseasonleadtime:1-3months/Offseasonleadtime:1-3monthsNumberofForeignTradingStaff:>50PeopleExportYear:2003-09-13ExportPercentage:80%~95%MainMarkets:NorthAmerica,EasternEurope,MidEast,EasternAsia,WesternEuropeNearestPort:Shanghai,NingboNotes:1.leadtime:訂貨至交貨的時(shí)間SampleIVCompanyIntroductionDongguanKnittedGarmentCo.,LtdwasestablishedinMarch2003.OurcompanyislocatedinGuangdongProvince.Ourcompanystartedwithasmall-sizefactory,runninginrentedplant.In2004,wewereengagedininternationaltradeandestablishedourownimported&exportedcompany.

Weareoneoftheprofessionalknittedgarmentmanufacturers.Wehavebeenfocusingonmakingwoolproductsforover18years.Weprovideservicefromyarnordering,yarnknitting,fabricfinishing,sewing,ironing&packingasawhole.Weareexperiencedinstitchtyping,patternmakingandgarmentdesigning.

Ourcompanygoalistokeephunger,stayfocus.Wehavealwaysbeenkeepingeyesonqualitycontrol.Wehavebeenstrivingtomakethecommunicationwithclientsmoreefficientandtransparent.Withtherapiddevelopment,wehaveattractedforeigncustomersaroundtheworld,andgainedhighreputation.GreatcustomerserviceisprovidedbyourexperiencedmerchandiserswithfluentEnglish&richfashionknowledge.Instantfeedbackandeffectivecommunicationcanensuretheorderbefinishedcorrectly&effectively.

SampleVCompanyIntroductionJiaxingknittinggroupCo.,Ltdwasestablishedin1992.Ourcompanyisaninternationaltradeenterprise.Wespecializeinmanufacturingandexportingvarioussweatersmadeofsilk,cotton,wool,cashmereandblendedmaterials.Wesellknittingfabricsandtextilesaswell.Formorethantwentyyears’development,ourcompanyhasbecomeoneofthetopknittingenterprisesinHangzhou.In2008oursalesrevenuereached500millionRMB.Nowwecanmake71millionknittingsweaterseachyear.

JiaxingknittinggroupCo.,Ltdisalwayscommittedtomakingtheperfectproductsforcustomers.Toobtainthisgoal,welaymuchattentiontoeveryprocedureinclothingmaking.Wehavewell-trainedprofessionalsinchargeofquality-inspectionbeforealltheproductsarereadytobedelivered.

Wehavebeenimprovingproductioncapacityandtechnology.In2010wemadeastructuraladjustmentinordertomaketask-distributionclearerandourproductionlinesworkmoresmoothly.Sofar,wehave400setsofadvancedsemi-automanualknittingmachines,50setsofautocomputermachinesand5678setsofmanualknittingmachinessuitableforvariousgaugesweatermaking.

Asalargeandfamousenterprise,becauseofourgoodreputationonqualityandservice,wehavewonmanycustomersworldwideespeciallyinourmainmarket,USAandEU.SectionBTypicalExpressions1.Ourcompanywasestablishedin2010.WearelocatedinHangzhouandcoversanareaof2000squaremeters.Wehavearound200staffmembers.公司成立于2010年，總部在杭州，占地面積2000平方，員工大約200人。2.Ourproductsincludecashmere-woolknittedandwovenblanket,cushioncover,quilt,slippers,socks,robeandtravelset,etc.我們的產(chǎn)品包括羊絨毯、墊套、被子、拖鞋、襪子、長袍、旅行套裝等。3.Jeansareourmainproject./Wespecializeinallvariousjeans.牛仔褲是我們的主營項(xiàng)目。4.Wehave14-yearbusinessexperienceinbags,shoesandtheiraccessoriesinChina,andwerunourownfactorywithmorethan100employees.我們?cè)谥袊?jīng)營鞋包及配飾已有十四年了，擁有自己的工廠，員工人數(shù)達(dá)100多人。5.Inordertoprovideourcustomerswithtopqualityandinnovativeproductsweusestringentqualitycontrolmeasures.為了給顧客提供質(zhì)量上乘的產(chǎn)品，我們采用了嚴(yán)格的質(zhì)量管理措施。6.Wehaveemployedexperiencedtechnicalandmanagementpersonnel.我們擁有一大批優(yōu)秀的技術(shù)人員和管理人員。7.Ourstorehasbeenawarded3diamonds,whichmeanswehavereceivedmorethan2,000positivefeedbacksfromourcustomersaroundtheworld.店鋪已經(jīng)上了三顆鉆石，這表明我們的全球顧客好評(píng)有2000多個(gè)了。8.Qualityissuperior.Serviceissupreme.Reputationisfirst.

質(zhì)量上乘，服務(wù)優(yōu)質(zhì)，聲譽(yù)第一。9.Ouraimistoprovideyouproductswithhighqualityandcompetitiveprice.為您提供價(jià)廉物美的產(chǎn)品是我們奮斗的目標(biāo)。10.Mutualdevelopment,mutualbenefits.共同發(fā)展，共創(chuàng)雙贏。

SectionCComposition-TranslationPartIIntegratingtheChinesefollowingbasicinformationintoEnglish.

杭州百合服飾跨境電商有限公司（HangzhouLilyFashionCross-BorderE-commerceLimitedCompany）

杭州百合服飾跨境電商有限公司簡(jiǎn)稱百合服飾（LilyFashion）成立于2008年9月，總部在中國杭州。百合服飾是一家專營女裝、童裝的店鋪。百合服飾主打產(chǎn)品為針織衫、嬰兒裝、孕婦裝，職業(yè)裙裝和四季連衣裙等等，服飾做工精細(xì)，面料親膚、柔軟和透氣。公司擁用自己的研發(fā)設(shè)計(jì)團(tuán)隊(duì)，自主品牌，客源地主要為北美洲和歐洲。

PartIIIntegratingtheEnglishfollowingbasicinformationintoChinese.HubeiGrandCashmereCo.LtdHubeiGrandCashmereCo.Ltdisamanufacturerwhichproducescashmere,woolscarfshawlsandotheraccessories.Wearealsoanexporterwhichexportcashmere,sheepcashmere,woolwovenandknittedscarfshawls,gloveshatsetsandworstedpashminashawlswhicharesolid,reversible,checked,graded,printed,jacquardandknitted.Ourheadcompanyisaraw-dehairingcashmerefactory,whichdehairsgoats’woolintopurecashmerefiberstoproducescarf,shawlsandknitwearetc.Thecashmerewoolraw