芭比落日微醺派對(duì)十一國(guó)慶市集主題活動(dòng)策劃方案

日微芭比落醺派對(duì)十一主題活動(dòng)策劃202309.2910.06BARBIEBARBIEBARBIE哪個(gè)女孩年少時(shí)沒(méi)有一個(gè)芭比夢(mèng)呢？最近一股粉紅風(fēng)暴席卷了各大社交媒體，電影《芭比》上線就成了話(huà)題中心。BARBIEPARTYBARBIEBARBIEPARTY芭比自誕生開(kāi)始，就作為完美女性形象的代表，電影《芭比》從一個(gè)時(shí)尚精致的女性形象，隨著時(shí)間發(fā)展為一個(gè)多元包容，豐富且積極的人物。他不僅不斷突破自己追求夢(mèng)想，還致力于突破娃娃和粉色只屬于女生等刻板印象。BARBIEPARTYBARBIEPARTYBARBIEPARTY正是這樣一個(gè)積累，使得芭比成為了一個(gè)辨識(shí)度極高的符號(hào)。電影《芭比》的魅力不僅僅體現(xiàn)在時(shí)尚與美麗上，更彰顯了女性的自信與活力的靈魂，更是粉色浪潮的引導(dǎo)者。顯眼包流量密碼BARBIE2023用四大主題活動(dòng)構(gòu)建一個(gè)粉色的芭比世界，追隨芭比的腳步，讓電影《芭比》帶××項(xiàng)目出圈，在十一假期里掀起一場(chǎng)粉色浪潮。這個(gè)十一，女孩們?yōu)橹偪竦姆凵α?，落入××?xiàng)目，用一股粉色風(fēng)暴帶來(lái)芭比的力量。BARBIE01.活動(dòng)概述02.宣傳策略03.活動(dòng)主體04.執(zhí)行細(xì)則ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY1活0動(dòng)概述芭比落日微醺派對(duì)202309.2910.06ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY活動(dòng)概述活動(dòng)概述活動(dòng)概述芭比落日微醺派對(duì)BARBIESUNSETPARTY活動(dòng)時(shí)間：09.29-10.06活動(dòng)地點(diǎn)：地產(chǎn)/商業(yè)中心/文旅/景區(qū)01.芭比樂(lè)園02.落日粉集03.微醺酒館04.搖擺舞會(huì)01.提升項(xiàng)目知名度定制爆款活動(dòng)，制造大量熱點(diǎn)話(huà)題，從而提升項(xiàng)目知名度。02.增強(qiáng)客群粘性融合年輕客群偏愛(ài)的活動(dòng)元素定制活動(dòng)，增強(qiáng)目標(biāo)客群粘性。03.促進(jìn)項(xiàng)目銷(xiāo)售借勢(shì)活動(dòng)熱度，為營(yíng)銷(xiāo)中心聚集人氣，進(jìn)行銷(xiāo)售轉(zhuǎn)化。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY闖入粉紅的芭比世界，芭比的粉紅座駕、芭比的粉紅街區(qū)、芭比樂(lè)園的主題點(diǎn)、芭比的粉紅假期等一系列打卡點(diǎn)設(shè)計(jì)，仿佛進(jìn)入了電影《芭比》的生活場(chǎng)景，穿上你的芭比裙，去成為人間芭比吧~01.芭比樂(lè)園ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY一次超好玩又夢(mèng)幻的市集體驗(yàn)，現(xiàn)場(chǎng)所有的打卡點(diǎn)和攤位都是芭比粉，置身于粉色海洋中，整個(gè)人都被治愈了。不僅有多家極具創(chuàng)意的潮流攤位，還有各種網(wǎng)紅美食，芭比手作，芭比休閑打卡點(diǎn)，給你多層次、更豐富的市集體驗(yàn)。02.落日粉集ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY年輕就要自由冒泡，在落日中體驗(yàn)一杯限定的微醺精彩。當(dāng)微醺時(shí)刻遇上粉色系，去做一個(gè)“嗜酒女孩”在轉(zhuǎn)角遇到粉色微醺小酒館，約上三五好友，在熱浪中把酒言歡，讓靈魂自由的碰撞。03.微醺酒館ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY光影被嵌在舞蹈的裙邊，步伐隨著音樂(lè)一起搖曳。一群人在酒精里快樂(lè)的沖浪。在音樂(lè)中盡情搖擺，感受雙腳離地的快樂(lè)。與朋友們共享流動(dòng)的浪漫，體驗(yàn)搖擺舞的快樂(lè)，擁抱一個(gè)松弛的夜晚。04.搖擺舞會(huì)2宣0傳策略芭比落日微醺派對(duì)202309.2910.06ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIEBARBIEBARBIE發(fā)布預(yù)熱海報(bào)定制活動(dòng)主題海報(bào)，色調(diào)采用芭比主色調(diào)粉紅色系，植入活動(dòng)主題元素設(shè)計(jì)海報(bào)。投放于微博、小紅書(shū)、微信朋友圈等平臺(tái)，在活動(dòng)前期預(yù)熱發(fā)酵。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)芭比落日微醺派對(duì)邀請(qǐng)達(dá)人在活動(dòng)現(xiàn)場(chǎng)拍攝預(yù)熱視頻，通過(guò)短視頻的宣傳方式像目標(biāo)客群種草，提升活動(dòng)熱度。將活動(dòng)現(xiàn)場(chǎng)打造為熱門(mén)打卡地?；顒?dòng)預(yù)熱視頻發(fā)布ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY發(fā)起互動(dòng)話(huà)題#今天穿粉色#分享帶有活動(dòng)話(huà)題的圖文/視頻并附有活動(dòng)信息。即可參與活動(dòng)抽獎(jiǎng)，提升活動(dòng)關(guān)注度。發(fā)起互動(dòng)話(huà)題ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY定制大字報(bào)風(fēng)格的活動(dòng)預(yù)熱報(bào)紙進(jìn)行街頭派送，將活動(dòng)時(shí)間、內(nèi)容等更全面、生動(dòng)的向目標(biāo)客群種草。線下?tīng)I(yíng)銷(xiāo)推廣3活0動(dòng)主體芭比落日微醺派對(duì)202309.2910.06ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比樂(lè)園01.落日粉集02.微醺酒館03.搖擺舞會(huì)04.01.芭比的粉紅座駕02.芭比的粉紅街區(qū)03.芭比樂(lè)園主題點(diǎn)04.芭比合影墻05.芭比娃娃互動(dòng)點(diǎn)06.芭比的粉紅假期01.落日粉集主題點(diǎn)02.粉集氛圍包裝03.落日粉集·美食04.落日粉集·雜貨鋪05.落日粉集·芭比手作06.落日粉集·休閑區(qū)01.微醺酒館·互動(dòng)合影02.微醺酒館·主題區(qū)03.微醺酒館規(guī)劃04.微醺酒館·餐吧05.微醺女孩互動(dòng)點(diǎn)01.搖擺舞會(huì)規(guī)劃02.搖擺舞會(huì)氛圍包裝03.搖擺舞會(huì)服裝建議04.DJ打碟開(kāi)場(chǎng)05.音樂(lè)LIVE秀06.粉紅搖擺舞會(huì)活動(dòng)主體ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY01芭比樂(lè)園BARBIEPARK芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY坐上電影《芭比》中出現(xiàn)的同款的敞篷車(chē)，駛?cè)氚疟鹊膲?mèng)幻世界，沉浸式體驗(yàn)獨(dú)屬于芭比的粉色浪潮。芭比的粉紅座駕ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY當(dāng)我們進(jìn)入芭比的街區(qū)，仿佛置身于一個(gè)由粉色構(gòu)成的童話(huà)世界，粉色裝飾點(diǎn)綴每一個(gè)角落，溫暖而柔美，散發(fā)出芭比的獨(dú)特魅力。芭比的粉紅街區(qū)芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)芭比落日微醺派對(duì)巨型芭比標(biāo)識(shí)，粉色漸變背景墻，在百變的芭比世界中，汲取粉色的力量，綻放屬于你的魅力。芭比樂(lè)園主題點(diǎn)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY一整面布滿(mǎn)電影《芭比》海報(bào)、芭比周邊、以及芭比元素的主題墻，行走在其間，仿佛進(jìn)入了芭比的世界，拍照打卡超級(jí)出片哦~芭比合影墻ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)芭比娃娃互動(dòng)點(diǎn)小時(shí)候望著商場(chǎng)專(zhuān)柜上那一排一排的芭比娃娃，幻想著自己也能擁有。而今天，一鍵入盒成為芭比，讓你成為那個(gè)理想中的自己。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比的粉紅假期細(xì)軟的沙灘、日光的慵懶、悠閑的躺椅。在這樣一片粉色海灘上奔赴一場(chǎng)浪漫的假期。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY02落日粉集SUNSETPOWDERLOLLECTION芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY粉色遮陽(yáng)傘+粉色噴繪桶+粉色高腳長(zhǎng)椅+點(diǎn)綴的小燈泡，掀起難以抵擋的粉色風(fēng)暴。落日粉集主題點(diǎn)芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)芭比落日微醺派對(duì)以粉色為主色調(diào)設(shè)計(jì)市集攤位，一眼望去滿(mǎn)眼的粉紅泡泡，成為潮人芭比無(wú)法抗拒的打卡地。粉集氛圍包裝ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY落日粉集·美食芭比落日微醺派對(duì)美食永遠(yuǎn)是所有市集中的主角，不管是街邊神店、還是網(wǎng)紅美食統(tǒng)統(tǒng)都把他們搬進(jìn)市集。享受一場(chǎng)舌尖上的美食之旅。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY當(dāng)生活與粉色相逢，落日粉集帶你繞開(kāi)沉悶的人生進(jìn)度條。手辦、飾品、玩偶，集齊年輕人的最?lèi)?ài)。一秒get電影中同款。這里的樂(lè)趣遠(yuǎn)不止買(mǎi)買(mǎi)買(mǎi)！走進(jìn)其中，感受粉色世界的樂(lè)趣。落日粉集·雜貨鋪STRT10/01ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)芭比落日微醺派對(duì)芭比手機(jī)殼、芭比小蒲扇、芭比水杯，風(fēng)格各異的芭比周邊的DIY手作，今天做芭比女孩！落日粉集·芭比手作ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)落日粉集·休閑區(qū)在一片粉色中總有個(gè)角落停下來(lái)欣賞風(fēng)景，所以我們貼心的為到場(chǎng)的客群準(zhǔn)備了粉色休閑區(qū)。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY03微醺酒館SLIGHTLYDRUNKTAVERN芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY微醺酒館·互動(dòng)合影微醺，是成年人最體面的放肆，微醺是給都市青年下班休憩的儀式感。微醺+芭比粉，連晚風(fēng)都變得浪漫了。粉色系微醺主形象，一整個(gè)浪漫住了！芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY微醺酒館·主題區(qū)粉色系椰林、沖浪板、主題墻，萬(wàn)物皆可芭比粉，沒(méi)有女生能拒絕在這樣的夢(mèng)幻空間里享受微醺的夜晚！ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY超大的粉色系小酒館，白酒、紅酒、雞尾酒、精釀啤酒，時(shí)尚炫酷的微醺小酒館設(shè)計(jì)盡顯青年態(tài)度。微醺酒館規(guī)劃ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY全天開(kāi)放的微醺小酒吧。集合網(wǎng)紅餐吧的招牌產(chǎn)品以及各種精釀，一次完成打卡。微醺酒館·精釀餐吧芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY微醺女孩互動(dòng)點(diǎn)芭比落日微醺派對(duì)落日配微醺，浪漫不請(qǐng)自來(lái)。微醺在日落前的粉色世界里，趁著天空那最后一抹粉色，用一杯微醺享受愜意的浪漫時(shí)刻。ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY04搖擺舞會(huì)SWINGBALL芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY邀請(qǐng)專(zhuān)業(yè)駐場(chǎng)歌手和專(zhuān)業(yè)領(lǐng)舞，每晚20:00-21:00進(jìn)行Live演藝，帶動(dòng)到場(chǎng)客戶(hù)跟隨音樂(lè)舞動(dòng)，享受屬于搖擺舞的肆意與自由。搖擺舞會(huì)規(guī)劃芭比落日微醺派對(duì)ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY芭比落日微醺派對(duì)搖擺舞會(huì)·氛圍包裝搭建一方粉色舞臺(tái)，搭配熒光棒、星空、藍(lán)天，在這里只有同頻的伙伴，用舞步拉進(jìn)彼此距離，快約上你的好友，一起來(lái)?yè)u擺！ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTY這是一場(chǎng)芭比風(fēng)格的搖擺舞會(huì)，建議著裝以芭比粉色系為主。搭配芭比周邊單品，用一場(chǎng)粉色風(fēng)暴，釋放粉色魔法，在音樂(lè)中舞動(dòng)著傳遞快樂(lè)因子。搖擺舞會(huì)·服裝建議ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYDJ打碟開(kāi)場(chǎng)芭比落日微醺派對(duì)DJ打碟開(kāi)場(chǎng)，一秒燃炸全場(chǎng)。動(dòng)感的節(jié)奏，將微醺的現(xiàn)場(chǎng)氣氛點(diǎn)燃。當(dāng)DJ臺(tái)按鈕的燈光亮起，炙熱的音浪，讓整個(gè)派對(duì)的氣氛達(dá)到最高點(diǎn)！ATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYATIPSYPARTYBARBIESUNSETPARTYATIPSYPARTYBARBIESUNSETPART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