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Deloitte。
Insghts
Navigatingtowardanew
normal:2023Deloitte
corporatetravelstudy
DeloitteConsumerIndustryCenter
ThethirdeditionofDeloitte’s
corporatetravelstudyindicates
businesstravelcontinuesto
climbintheUnitedStatesand
Europe,butlikelyfacesalimited
upside.Astripvolumeincreases,
travelmanagersfacehighprices,
toughsuppliernegotiations,and
sustainabilitymandates.
Tableofcontents
04...Introduction
06...Chartingtherecovery
:Gainscontinue,butbuyersexpectlimitedupside
08...Growthdrivers:Internationaltripsandliveeventsleadtheway
11...Howweworkaffectshowwetravel:WFHandvideoconferencingare
changingtraveldecisions
13...Costcontrolandcontracting
:Renegotiatingwithnewneeds,expectations
15...
Higheraspirations:Travel’sstrategicpositioning
16...
Sustainability:Seekingapathtogreenertravel
18...Conclusion
19...Endnotes
4
Introduction
B
ymanymeasures,1leisuretravelintheUnitedStatesandEuropereachedpre–COVID-19levelsmonthsago,afterfollowingconsistentupwardtrendssincetherolloutofvaccinesinearly2021.Corporatetravel,however,hasbeenslowertoreturn.Decisionsabout
thesetripsfaceanentirelydifferentcalculus,accountingforahostoffactors:travelersafetyandwillingnesstoboardaflight,clientinterestinmeetinginperson,thevalueofattendingaconference,andwhetheravirtualconferencingplatformcanreplacethetrip—justtonameafew.
Thesecondhalfof2022wasaffectedbycompetingforces:Ontheonehand,theworldhadspentseveralmonthspastthepeakofpandemicconcern,whichhelpedpavethewayforthegrowthofcorporatetravel.TheUnitedStatesdroppedprearrivaltestingformostforeignvisitorsinJune,severalmonthsafterEurope.Butastheyearworeon,concerningeconomicsignalscontinued.Fromabackgroundofconcernaboutloomingrecession,layoffsemerged,affectingthetechsectormostacutely.2InMarch2023,financialconcernswerecompoundedbyissuesinthebankingsector,thetrajectoryofwhichwereuncertainatthetimethisreportwasdrafted.
Asprofessionalshavestartedtoputmoretripsontheiritineraries,manyareencounteringhigherairfaresand
roomrates.Thesepricingconditionsfitawkwardlybothwithtravelbuyers’seeminglycautiousfinancialapproachandwithmanytravelsuppliers’widelyreportedstaffingchallengesandslowinfrastructureupdates.
AsDeloittecontinuestostudythefutureofcorporatetravel,wearewatchingthefollowingkeytrendsanddevelopments:
?Thereshapingoftraveltoaccountforsocialshiftssuchasmoreflexiblework,andcorporatetravel–specificonessuchashigherexpectationsofflexibletravelbookings
?Travel’sstrategicpositioningwithincompanies
?Attitudestowardconferencingplatformsandothertechnologyasreplacementsfordifferenttraveluse
cases
?Thestateofrelationsbetweentravelbuyersandsuppliers,especiallypertainingtocontractnegotiations
?Whichsupplier-ledsustainabilityeffortshavethemostpotentialtomovetheneedleonbookings
5
Navigatingtowardanewnormal
METHODOLOGY
Thisreportdrawsonasurveyof334travelmanagers,executiveswithvarioustitlesandtravel-budgetoversight,fieldedfromFebruary7to23,2023.Thesurveyreached106US-basedrespondents,and228EuropeanrespondentsbasedintheUnitedKingdom(56),Germany(57),Spain(59),andFrance(56).
Noteonbusinesstravelspendprojections
Beginningin2020,manypubliccompaniesbegansharingvariousfiguresrelatedtothestrengthofcorporatetraveldemand.Deloitte’sestimatesandprojectionsrelyonthespendfiguressharedbyrespondentstooursurvey.
Wewouldliketonotethat:1)thereisnoreportingstandardforcorporatetravelvolume;2)reported
metricsareinconsistentacrosscompaniesandusuallyrepresentaportionofcorporateversusthewhole(i.e.,domesticversusinternational;passengerrevenueversusflownsegment,businesstransientversusgroup);3)duetoasignificantsharebookedoutsideofcorporatebookingengines,suppliersmaylackfullvisibilityintocorporatevolume;4)developmentsintravelandworkpatternshavemadeaccountingforbusinessversusleisuretravelmorechallenging.
Keyfindings
?Responsesfromtravelmanagersindicatethatcorpo-ratetravel’sreboundisonsimilartrajectoriesintheUnitedStatesandEurope.Spendinthecombinedmarketsisprojectedtosurpasshalfof2019levelsinthefirsthalfof2023,andtwo-thirdsbytheendoftheyear.
?Whilefullrecoveryto2019spendvolumeappearslikelybylate2024orearly2025,adjustingforlostgrowthandinflationindicatesthatinrealterms,corporatetravelwilllikelybesmallerthanitwaspriortothepandemic.
?Internationaltripscontinuetogrow,aschallengesdeclineforvisitingpartsoftheworld.USrespon-dentsexpectinternational’sshareoftravelcoststojumpfrom21%in2022to33%in2023.Europeanrespondentsexpect32%of2023spendtogotointer-nationaltripswithinthecontinent,and28%beyond.
?Live-eventattendanceappearspoisedtobeabiggrowthdriver,leapfroggingfromthefifthbiggesttriggerforincreasedspendin2022tothetopspotin2023.MorethanhalfoftravelmanagersinboththeUnitedStatesandEuropeexpectindustryeventstospurtravelgrowththisyear.
?ManysuppliercontractswerefrozenfortwoyearsorlongerduringtheCOVID-19pandemicandbegantoberenegotiatedin2022.Asbuyersreturntothenego-tiatingtablewithlowerexpectedtripvolume,somereportthatsomesuppliersarepushingforhigherrates.Hospitalityprovidersarereportedlytakingastrongerapproachthanairlines,andEuropeansuppliersarepushingharderthanAmericanones.
?Climateconcernswilllikelyputacaponcorporatetravelgainsforseveralyearstocome.Fourin10EuropeancompaniesandathirdofUScompaniessaytheyneedtoreducetravelperemployeebymorethan20%tomeettheir2030sustainabilitytargets.
6
Chartingtherecovery:Gainscontinue,butbuyersexpectlimitedupside
travelgrewroughlytwofoldfromthebeginningtotheendoftheyear(figure1).SpendacrosstheUnitedStatesandEuropeisexpectedtoshootto57%of2019levelsinthefirsthalfof2023,andsurgetonearlythree-quartersoftheprepandemicmarkbytheendoftheyear.
C
orporatetravelmademajorstridesin
2022.AfterconcerningCOVID-19
variantsandtheoutbreakoftheRussia-
Ukraineconflictsettheyearofftoarough
start,businessleadersdecidedthetime
wasrighttoreconnect.Accordingly,
Figure1
Travelspendisexpectedtosurpasshalfofprepandemiclevelsbythefirsthalfof2023
Corporatetravelasapercentageof2019spend,UnitedStatesandEuropecombined
95%
85%
71%
57%
42%
27%
11%
7%
3%
H2
2020
Question:Whendidordoyouexpectyourcompany’stravelspendtoreachthefollowinglevelsof2019spend?
Note:N=334.
Source:2023DeloitteCorporateTravelSurvey.
H2
2024
H2
2023
H1
2024
H1
2023
H2
2022
H1
2022
H2
2021
H1
2021
7
Navigatingtowardanewnormal
Whilefullrecoveryto2019levelsappearspossiblebylate2024,accountingforinflationwouldleavethecorporatetravelmarketbetween10%and20%smallerinrealtermsthanitwaspriortothepandemic.Growthin2023—andlikely2024—willcomeinanenviron-mentofhigherairfaresandroomrates,meaningthatthenumberoftripswilllikelystilllagfurtherbehind.
InthisthirdeditionofDeloitte’ssurvey,travelmanagers’expectationshaveonceagaindownshiftedcompared
tothepriorsurvey,thoughlessdramatically.Travel
managersintheUnitedStatesandEuropeanticipatevery
similartrajectoriesfrom2022through2024.Altogether,
aboutaquarter(24%)ofcompaniesexpecttheirtravel
spendtoexceedthree-quartersof2019levelsinthefirst
halfof2023;thatfiguremorethandoublesto53%by
thesecondhalfof2023.TheshareofUScompanies
expectingtoreachfullrecoverygrowsfourfoldfrom
theendof2023totheendof2024.AmongEuropean
companies,thatfiguretriples(figure2).
Figure2
71%ofUScompaniesexpectafullrecoveryintravelspendbytheendof2024
Spendasapercentageof2019byquarter,UnitedStatesversusEuroperespondents
Lessthan25%25%–49%50%–74%75%–99%100%
UnitedStates
Europe
Beforeorin202170%29%
76%21%
H1202235%58%
26%61%10%
H2202215%45%31%7%
9%51%29%7%
H120239%14%58%8%11%
12%59%16%9%
H220237%35%38%18%
45%27%23%
H1202413%45%37%
10%51%38%
H2202424%71%
31%68%
0%20%40%60%80%100%0%20%40%60%80%100%
Question:Whendidordoyouexpectyourcompany’squarterlytravelspendtoreachthefollowinglevelsof2019spend?
Note:N(US)=106;N(Europe)=228.
Source:2023DeloitteCorporateTravelSurvey.
8
Growthdrivers:International
tripsandliveeventsleadtheway
T
hebiggestdriversoftheexpectedcontin-uedincreaseintravel,accordingtothe
survey,arethegrowthofliveeventsandeasingofrestrictions.Asofearly2023,internationalborderswerefinallytruly
openfortheworld’sbiggesteconomies,withChinabeingthelasttoclearthewayforinboundandoutboundtrips.USrespondentsexpectinternationaltripstoaccountfor33%of2023spend,upfrom21%
inDeloitte’s2022survey,andsimilarto2019.Long-haulcorporatetripsfromEuropearestillcatchingup:Respondentsexpect28%ofspendtogototripsbeyondthecontinent,downfrom34%in2019(figure3).Evenafterrestrictionsareofficiallydropped,itcantakesometimefortraveltoresumeatscale,especiallyforlong-haultripsordestinationsrequiringvisas,whichmighttakelongertoattainduetoprocessingbottlenecks.3
Figure3
AboutathirdofspendisexpectedtogototripsbeyondUnitedStatesandEurope
Internationaltravelasashareofcorporatetravelspend,UnitedStatesandEurope,2023
InternationaltravelInternationaltravelwithinthecontinent
33%
TopregionsbeyondNorthAmerica
Projected%of2023international
spend
16%:Europe
10%:SouthAmerica
10%:Asia
32%
InternationaltravelwithinEurope
Questions:Whatistheexpecteddomesticversusinternationalproportionofyourcompany’sbusinesstravelspend?Howdoesyourcompany’stravelspendbreakoutamongthefollowinginternationalregions?
Note:N(US)=106;N(Europe)=228.
Source:2023DeloitteCorporateTravelSurvey.
28%
TopregionsbeyondEurope
Projected%of2023internationalspend
14%:NorthAmerica13%:Asia
6%:SouthAmerica
UnitedStates
Europe
9
Navigatingtowardanewnormal
Thetopreasonsfortheseinternationaltripsprimarilyinvolveconnectingwithclientsandprospects,butthereissomevariabilityacrosstheUnitedStatesandEurope.ForEuropeanrespondents,clientprojectworkisthebiggestreasonfortripsbeyondthecontinent,followedbysalesmeetings.Americancompaniesreportedthatthebiggestreasonforinternationaltravelistoconnectwithglobalindustrycolleaguesatconferencesandtobuildclientrelationships.
Liveeventsappearpoisedtobeamajorcontributor
tobusinesstraveldemandinthecomingyear.They
leapfroggedfromAmericancompanies’fifthbiggest
reasonforinternationaltravelin2022totheirfirst
in2023(figure4).Thistrendextendstodomestic
tripsandtoEuropeancompanies,asanticipatedin
Deloitte’s2023TravelIndustryOutlook
.Increased
eventattendanceistheNo.1driverofgrowingspend,
citedbymorethanhalfofrespondentsinbothEurope
andtheUnitedStates.ForAmericancompanies,itisalso
thebiggestimpetusforinternationaltrips.
Figure4
Liveeventsandeasingoftravelrestrictionssettoleadcorporatetravelgrowthdriversin2023
Topfivedevelopmentstriggeringbusinesstravelreturn
Lowinfectionrates
ReopeningofclientofficesEasingtravelrestrictions
Reopeningofownoffices
1
2
3
4
5
2021
Topfivefactorsslowingbusinesstravelreturn
Travelrestrictions
Employeeunwillingness
Clientunwillingness
Highertravelprices
1
2
3
4
1
2
3
4
1
2
3
4
5
2022
Increasedattendanceatliveevents
Easingtravelrestrictions
Reopeningofownoffices
Largertravelbudgets
Reopeningofclientoffices
Highertravelprices
Travelrestrictions
Reducedtravelbudgets
Clientunwillingness
Employeeunwillingness
Questions:Whatarethedevelopmentsmostlikelytoincreaseyourcompany’stravelvolumein2023?Whatarethefactorsmostlikelytorestrictthegrowthofyourcompany’stravelvolumein2023?
Note:N=334.
Source:2023DeloitteCorporateTravelSurvey.
2023
2023
2022
2021
4
4
3
3
5
2
2
1
1
10
Pent-updemandlikelyplaysarole,asmanyindus-tryconferenceswerecanceledorheldonlinefortwoyearsormore.Butthisstronginterestalsocouldsignalevents’growingimportanceasremoteandhybridworkremainfixturesofthecorporateworld.Whenitishardertocallonprospectsandclientsintheiroffices,conferencescanofferappealingopportunitiestoconnect.
Asattendeesreturntoindustryevents,manycompa-niesalsoareadjustingtheirinternalevents.Halfreportthattheyhavesplittheirlargergatheringsinto
smaller,regional,virtuallyconnectedones.Nearlyasmany(44%)saytheyhaveadoptedahybridapproach.Companiesalsoareincreasinglylookingtousetheirowngatheringstofosterexternalconnections:Fifty-fourpercentofEuropeanrespondents,and42%ofAmericans,saytheyareintegratingmoreclientsintointernalevents.Andsomeareadjustingwhentheseeventstakeplace:Thirty-threepercentofAmericanrespondentsand22%ofEuropeanssaytheyaremovinginternaleventstowarmermonths,andmoreEuropeanssaytheyareintegratingmoreclients.
11
Navigatingtowardanewnormal
Howweworkaffectshow
wetravel:WFHandvideo
conferencingarechangingtraveldecisions
W
ithCOVID-19beinglessofanacutehealthconcernformany,andborderrestrictionsincreas-inglysimilartotheprepandemicperiod,whywouldcorporatetravelnotimmediatelysnapback
toitspriorgrowthtrajectory?Bottom-lineconcernsandsustainabilityaretwoofthebiggestreasons.Andthesearesupportedbytheabilitytoleveragetechnologytodecreasethenumberoftripsneeded.
Companiescontinuetoseesomedegreeoftechreplace-abilityforalltypesoftravelusecases.Butthereareclearstandouts.Internaltrainingsandinternalteammeetingsareratedasmostreplaceable,withmorethan44%ofrespondentsratingeachattheextremelowendontheneedforin-personinteraction.Ontheotherendofthespectrum,only7%and11%ofrespondentsgavesimi-larratings,respectively,toclientacquisitionandclientrapport–building.
Thesametechnologythatisreplacingsometravelisusedbysomecompaniesonadailybasistoenableworkingfromhome(WFH),whichseemslikelytostickgoingforward.Travelmanagersexpectthefuturework-placeflexibilitymodeltohave3.2timestheWFHdayscomparedtotheprepandemicfrequency(figure5).
Employeesseemtopreferthehybridworkmodelaswell.AccordingtotheDeloitteGlobalStateoftheConsumerTracker,4onaverage,peoplewhocanworkremotelyalreadyaredoingsofor2.6daysperweek,butwouldliketodosofor3.5days.
ThisriseinWFHpreferenceandincidenceoverthepasttwoyearshassolidifiedsomechangesinthetypeofbusi-nesstripstaken.Accordingtothesurvey,employeesaretravelingtomoretocitieswithindrivingdistancefromtheirlocation.Thereisalsoareportedincreaseintripstothecompanyheadquartersbyrelocatedemployees,mostofwhich(70%)areeithercompletelyorpartiallypaidforbythecompany.
Thebiggestimpactsthatflexibleworkarrangementsarehavingontravelvolumearelessdirect:Companieshavelearnedthatvirtualconferencingcansupport,tosomedegree,everybusinessneedthattravelserves.Anddistributedworkforcesmakeitmorecomplicatedtoarrangein-personmeetingswithclients,prospects,andinternalteamsthatarespendingfewerdaysintheoffice.
12
NONHOTELLODGING
ComparedtoDeloitte’s2022survey,therehasbeenbigmovementintheincorporationofnonhotelaccommodationintocompanytravelpolicies.AmongUScompanies:
.Onlyabout10%donotreimbursefornonhotelaccommodation,downfromhalfin2022
.45%havenonhotellodgingintheircorporatebookingtoolsversus9%lastyear
.57%haveagreementswithspecificbrandedapartment/homerentalproviders,upfrom23%in2022
EuropeancompaniestrailslightlybehindAmericanonesinformalarrangements(incorporationintobookingtoolsoragreementswithspecificproviders),butoneinfourreimburseemployeesfornonhotelstayswithoutsuchformalstructuresinplace.
Figure5
Futureworkfromhomedaysperweekexpectedtobemorethantripleprepandemic
Workplaceflexibilityovertime:Daysperweekworkfromhome
4.0
3.0
2.0
1.0
0.0
3.9
2.7
2.2
3.2X0.7
Expectedfuturemodel
Question:Pleasechoosetheworkplaceflexibilitylevelthatprevailedorthatyouexcepttoprevailinyourcompanyatthegivenpointsoftime.
Note:N=334.
Source:2023DeloitteCorporateTravelSurvey.
Prepandemic
2022
2021
13
Navigatingtowardanewnormal
Costcontrolandcontracting:Renegotiatingwithnewneeds,expectations
A
scorporatetravelcontinuesitsexpan-sionafterthreeleanyears,companiesfaceachallengingcostenvironment.Higherairfaresandroomratesarethelargestcontributortogrowingcosts,and
theyhavealsobecometheNo.1factordeterringthenumberoftripstaken,upfromNo.5in2022(figure4).
Whileconsumerindustrieshavebeenaffectedbyinfla-tionbroadly,andpublishedairfaresandroomrateshave
alsorisenforleisuretrips,5corporatetravelfacesdistinctpressures.Afteryearsofreducedtravel,manycompaniesareworkingtoaccommodateshiftingexpectationsfromtheirworkforce.Abouthalfofrespondentsreportthatemployees’expectationsofluxuryservices(suchasfirstorbusinessclassairfaresandupscalehotels)andtheneedforflexibleorlast-minutebookingsarepushingcostsupin2023(figure6).Asimilarsharesaythatthepursuitofsustainableprovidersalsoaddstocosts.
Figure6
Afterhighertravelcosts,theneedforflexiblebookingsandtravelcomfortexpectationsaretoppressuresontravelbudgets
Costdrivers
Highertravelprices
Flexiblebookings
Employees‘luxury
expectations
Choosingsustainable
travelproviders
Last-minutebookings
Cost-controlmeasures
Pickingcheaper,alternative
lodgingoptions
Negotiatingpreferred
rates
Pickinglower-cost
flights
Increasingcomplianceto
bookingprocess
Limitingtravelfrequency
Questions:Asidefromrisingtravelfrequency,rankthetopthreefactorsincreasingtravelcostsforyourcompanyin2023.Whataresomemeasuresyourcompanyistakingtocontroltravelcostsastravelfrequencyincreases?
Note:N=334.
Source:2023DeloitteCorporateTravelSurvey.
49%
56%
45%
45%
59%
55%
58%
63%
52%
51%
14
Atthesametime,somecompanieshavealsobeenrene-gotiatingcontractsaftertwoormoreyearsinaholdingpatternduetothepandemic.Threein10respondentssaythatsuppliersfrozetheirnegotiatedratesin2020and2021basedon(higher)2019volume.ThiswastrueformoreAmericanrespondents(35%)thanEuropeanones(28%).
Thepossibilityofprolongedlowerbusinesstravelmaybeaffectingnegotiations.Assuppliersandtravelbuyershaveworkedtoupdatetheircontracttermsin2022and2023,somehaveencounteredsignificantrateincreases.InQ4earningscalls,theCEOsofMarriott,6IHG,7andotherleadinghotelcompaniesattributedrecentstrongperformancepartlytohighercorporaterates.Overallthough,mostbuyersseemsatisfiedwiththedealstheyarestriking.Aboutoneinfive(19%)saythathotelsarelessaccommodatingonratesbecause
theyexpectlowervolume;just11%reportthesameforairlines.
EuropeansuppliersappeartobelessforthcomingwithcompetitiveratesthanAmericans:Fifty-fourpercentofEuropeanrespondentsreportfavorableairlinepricingonpositivevolumeexpectationsversus63%intheUnitedStates.Thatregionalgapissimilaronthehospitalityside(figure7).Inbothregions,travelbuyersgenerallybelievethatsuppliersaretakingalong-termviewoftheirrela-tionshipsversuspressingtheiradvantageinthemoment.
Higherrateslikelyhaveadampeningeffectonthenumberoftripstaken,butlesssothanlastyear.Justunderhalf(45%)ofcompaniessaytheylimitfrequencytocontrolcosts,downfrom72%in2022.Instead,thefocushasshiftedtomitigatingthecostpertripwithcheaperlodging(59%)andlower-costflights(56%).
Figure7
Americans?ndsuppliersmoreaccommodatingonratesthantheirEuropeancounterparts
Respondents’perceptionsofsuppliernegotiation
UnitedStatesEurope
Aviationsuppliers’approachtocontractnegotiations
Lessaccommodating
onrates
Transactional
Hospitalitysuppliers’approachtocontractnegotiations
Lessaccommodating
onrates
Transactional
Question:Inyourrecentexperience,howhaveairlineandhospitalitysuppliersmovedintheirapproachtocontractnegotiations?
Note:N(US)=106;N(Europe)=228.
Source:2023DeloitteCorporateTravelSurvey.
Offeringcompetitiverates
Offeringcompetitiverates
Longterm
Longterm
15
Navigatingtowardanewnormal
Higheraspirations:Travel’s
strategicpositioning
T
heexperienceof2020andmuchof2021demonstratedthatbusinessescouldstillfunctionwithtravelatanearstandstill,savingcompaniesmillions.Buteventhemostbottomline-drivenleaderslikelyknowthattravelismorethanjustanexpenseline.
COVID-19lockdownsbroughttravel-relateddecisionsintotheboardroomformanycompaniesovernight.Andformany,thecalculusofwhenandhowtoreturntotheroadmayhavealsohelpedtoreinforceamorestrategicpositioning.Whenaskedaboutfivedifferentapproachescompaniescouldtaketowardconsideringthevaluesideofthetravelequation,63%ofrespondentssaidtheircompanyhasadoptedatleastthreetosomeextent(figure8).Mostprominently,sevenin10saytheircompany
strategicallyevaluatesandprioritizestravel’spotentialoutcomes(suchasrevenuegeneration)andsideeffects(suchascost,emissions,andhealthrisks).
Whilethesenumbersdemonstratethatamajorityofcompaniestreattravelwithsomestrategicimportance,theyalsoindicatepotentialroomforimprovement.Thetravelmanagementfunctionhashistoricallyfocusedoncontrollingcosts,andmanycompaniesarelikelyinearlystagesofbettertrackinghowthebenefitswarrantthosecosts.Corporatetravelsuppliersandpartnersmayhaveopportunitiestohelpcompaniesnavigatetowardbetteroptimization,bothbyplayingabiggerroleinsupport-ingpositivetripoutcomes,andbyhelpingtomeasuretrips’impact.
Figure8
Evidencepointstocompaniestreatingtravelwithsomestrategicimportance
Travel’sstrategicpositioningwithinrespondentcompanies
70%
Strategicallyevaluateandweigh
potentialimpacts
Costs,emissions,employeeretention,
revenuegeneration,healthandsafety,etc.
60%
Systematicallyvalueeachtrip’s
justifiabilityandgoal
66%
Identifyandprioritizetripsgeneratingmoresignificantoutcomes
46%
AttachmeasurableKPIstotravelbudgetsReturnoninvestment,impactonproductivity,etc.
62%
RegularlyassesstravelstrategyattheC-suiteorboardlevel
Question:Whichoftheabovestatementsreflectyourcompany’sapproachtotravel?
Note:N=334.
Source:2023DeloitteCorporateTravelSurvey.
16
Althoughjust
oneinseven
surveyed
companies
intheUnited
Statesand
oneinfivein
Europeexpectsustainability
curbstoreducetheirtravelin
2023,justover40%ofeachsaytheyareworkingtooptimize
theircorporatetravelpolicytodecreasetheirenvironmentalimpact.
Sustainability:Seekingapathtogreenertravel
A
ssomecompaniesseektoreducetheircarbonfootprinttomeeteitherregula-toryrequirementsortheirowngoals,travelattractsattentionasasignificantcontributortoemissions.Althoughjustoneinsevensurveyedcompaniesinthe
UnitedStatesandoneinfiveinEuropeexpectsustain-abilitycurbstoreducetheirtravelin2023,justover40%ofeachsaytheyareworkingtooptimizetheircorporatetravelpolicytodecreasetheirenvironmentalimpact.
Withsustainabilitybeingaclearcorporatepriorityformany,travelsuppliershaveinvestedsignificantlyininitiativestoreducetheircarbonfootprintanddemonstratetheirgreencommitment—fromdesigningbrand-wideinitiativesandstrivingtomaintainmultiple
sustainabilitycertifications,tofundingresearchandincu-batingstartups.Inadditiontoreducingemissions,theseeffortsbyairlinesandhotelsarealsoaimedatattractingandretainingcorporateclients.
Thestakesfortheseinvestmentsarereal.Asitstands,fourin10EuropeancompaniessurveyedandathirdintheUnitedStatessaytheyneedtoreducetravelperemployeemorethan20%by2030tomeetsustainabil-itytargets(figure9).Andmanyarebuildingthisintotheirpolicies:Forty-threepercentofre
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