版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進(jìn)行舉報或認(rèn)領(lǐng)
文檔簡介
Study
1
2
3
Podcast
listeningis
Presentation
Study
1
2
3
Media&
Technology
“Smart”device
triumphis
nearlytotal
SmartDeviceOwnership
TotalU.S.Population12+
93%ownaSmartphone,SmartTVorSmartSpeaker
Estimated267Million
SmartphoneOwnership
TotalU.S.Population12+
%OWNINGASMARTPHONE
258Million
838485
61
53
44
31
200920102011201220132014201520162017201820192020
8888
20212022
2023
2024
2023
2024
SmartTVOwnership
TotalU.S.Population12+
%OWNINGASMARTTV
207Million
72
2022
2021
35
2022
34
33
27
2020
23
2017
2018
2019
2021
2024
SmartSpeakerOwnership
TotalU.S.Population12+
%OWNINGASMARTSPEAKER
Estimated
98Million
2023
AudioListeningthroughSmartSpeakers
TotalU.S.Population12+
Listenedtosmart
speakerinlastmonth
Listenedtosmart
speakerinlastweek
NumberofSmartSpeakersinHousehold
Base:U.S.Age12+SmartSpeakerOwners
Three
TWO
one
2018
2019
2020
202
2022
2023
2024
Mean
1.6
2.0
2.2
2.3
2.4
2.8
2.9
SmartSpeakervs.RadioOwnership
TotalU.S.Population12+
%OWNINGDEVICE
Estimated
98Million
Estimated
75Million
Estimated
172Million
34
ownradioset
inhousehold
ownNeither
ownsmartspeaker
inhousehold
AudioSourcesCurrentlyEverUsedinCar
Base:U.S.18+WhoHasDriven/RiddenInCarLastMonth;85%
%CURRENTLYUSEAUDIOSOURCEINPRIMARYCAR
55
32
25
22
AM/FMradio
onlineaudio
podcasts
CDS
siriusxM
MP3/digitalfiles
Applecarplay
AndriodAuto
Podcast
listeningis
Podcasting
PodcastingFamiliarity
TotalU.S.Population12+
%AWAREOFPODCASTING
8384
7879
75
70
55
4545
4849
373743
22
'17
19'20
'2l'22
'232024
2006'07'08'09
PodcastingListening
TotalU.S.Population12+
%EVERLISTENEDTOAPODCAST
92
55
57
44
33
27
29
25
2223
2006'07'08'0910
I9'20'2l'22'232024
MonthlyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTMONTH
47
42
38
37
32
24
'20
'22
'23
2024
2008'0970
MonthlyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTMONTH
2021202220232024
45
48
43
39
39
Men
women
MonthlyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTMONTH
2021202220232024
55
59
39
51
43
55
27
22
21
Age12-34
Age55+
Age35-54
28
2021
2022
24
2020
22
8
7
201320142015201620172018
2019
2024
WeeklyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTWEEK
34
2023
U.S.PodcastAudience
NearsLandmark
Million
WeeklyListeners
Averagenumberofpodcastepisodeslistenedtoinaweek:
Base:U.S.12+WeeklyPodcastListeners;34%
Maleweekly
podcastlisteners
Totalweekly
podcastlisteners
Femaleweeklypodcastlisteners
8.37.29.5
34%
weeklylisteners
PodcastingListeningOverview
TotalU.S.Population12+
Non-listeners
33%
Non-weeklylisteners
33%
Streaminghitsrecord
Audio
highs
OnlineAudio
MonthlyOnlineAudioListening
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOINLASTMONTH
onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet
Estimated
218Million
73
75
57
53
47
3945
272734
12
5
7
2000
'O1'02
'05'06'07'08'0910ll3
'17
19'20'2
'22
'23
2024
15
MonthlyOnlineAudioListening
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOINLASTMONTH
onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet
2022
2024
2023
87
89
85
85
53
52
52
Age12-34
Age55+
Age35-54
WeeklyOnlineAudioListening
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOINLASTWEEK
onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet
Estimated
201Million
57
53
44
33
29
22
56
2
'O1'02
2000
13
19'20'21'22'232024
'03'04'05'06'07'08'09
OnlineAudioBrandAwareness
TotalU.S.Population12+
%AWAREOFONLINEAUDIOBRAND
pandora
spotify
AppleMusic
iHeartRadio
YOUTubeMusic*
AmazonMusic
soundcIoud
NPRone
Audacy
TunelnRadio
84
87
74
74
71
42
23
＊Askedas"YOUTubeMusic,thestreamingmusicservicefromYOUTube"
OnlineAudioBrandsListenedtoinLastWeek
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOBRANDINLASTWEEK
spotify
YOUTubeMusic*
AppleMusic
pandora
AmazonMusic
iHeartRadio
soundcIoud
29
22
＊Askedas"YOUTubeMusic,thestreamingmusicservicefromYOUTube"
OnlineAudioBrandUsedMostOften
Base:U.S.12+OnlineAudioUsers
iHeart
Radio
Apple
Music
Amazon
Music
YOUTube
other
pandora
spotify
Music
Total12+
Age12-34
Age35-54
Age55+
35
38
2024
28
202]
2022
2023
AudiobookListeninginLastYear
TotalU.S.Population12+
%LISTENEDTOANAUDIOBOOKINTHELASTYEAR
109Million
252627
201620172018
2020
2019
2015
SocialMedia
Ayearofchangeinsocialmedia
82
2024
SocialMediaUsage
TotalU.S.Population12+
%CURRENTLYEVERUSESOCIALMEDIA
Estimated
235Million
82
82
79
82
77
77
57
53
44
']4
1516'1718
I9'20
'22
'23
2008'0910
SocialMediaBrandAwareness
TotalU.S.Population12+
%AWAREOFSOCIALMEDIABRAND
94
92
91
TikTOK
85
snapchat
82
XTwitter*
77
72
Linkedln
43
Discord
29
Threads
25
Truthsocia
7
Mastodon
70
TotalU.S.Population12+%CURRENTLYUSESOURCE
60
50
40
30
20
MuskbuysTwitter
10
RIPMYSPACE
RIPVINE
0
2020s:Facebookhasconsistentlead,evenafterothersmature
SocialMediaUsage
2007'08'09'll"T2]4'T576T718'T9'20'2'22'232024
SocialMediaBrandUsage
TotalU.S.Population12+
%CURRENTLYUSESOCIALMEDIABRAND
44
35
TikTOK
28
27
Linkedln
25
snapchat
XTwitter*
Discord
3
Threads
2
Truthsocia
1
Mastodon
X/TwitterUsage
TotalU.S.Population12+
%CURRENTLYUSETWITTER/X
27
27
23
23
7
8
2010
'17
'20'2l
'22
'23
2024
13']4'15
*in2024askedas:"x，formerlyknownaSTwitter
X/TwitterUsage
TotalU.S.Population12+
%CURRENTLYUSETWITTER/X
27
Estimatedusersin2023:
77Million
Estimatedusersin2024:
55Million
Est
溫馨提示
- 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請與我們聯(lián)系，我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 寵物寄養(yǎng)中心2025年度會員制寄養(yǎng)服務(wù)協(xié)議3篇
- 2025年度大米產(chǎn)業(yè)鏈上下游資源整合及供應(yīng)鏈管理服務(wù)合同3篇
- 2025年度航空運輸租賃合同范本：全新合作協(xié)議3篇
- 二零二五年度新型木工次結(jié)構(gòu)建筑構(gòu)件加工與施工合同3篇
- 2025貨物采購合同樣書
- 二零二五年度企業(yè)數(shù)字化轉(zhuǎn)型與客戶關(guān)系管理服務(wù)合同3篇
- 2025年度一手新房全款合同簡易版（含智能家居）3篇
- 2025年度農(nóng)村土地置換項目合作協(xié)議書
- 二零二五年度熱處理設(shè)備生產(chǎn)與市場分析合同3篇
- 二零二五年度農(nóng)村危房改造回遷房買賣合同
- 軟件系統(tǒng)實施與質(zhì)量保障方案
- UV激光切割機(jī)市場需求分析報告
- 基于B-S結(jié)構(gòu)的績效考核管理系統(tǒng)的設(shè)計與實現(xiàn)的開題報告
- 駕駛員勞務(wù)派遣投標(biāo)方案
- 高三一本“臨界生”動員會課件
- 神經(jīng)生物學(xué)復(fù)習(xí)知識點
- YY 0306-2023熱輻射類治療設(shè)備通用技術(shù)要求
- 中醫(yī)內(nèi)科學(xué)考試題庫及參考答案
- 建筑工程典型安全質(zhì)量事故案例分析及事故防治概要(大量案例)
- 吉林大學(xué)模板(經(jīng)典)課件
- 國開創(chuàng)業(yè)基礎(chǔ)期末筆試復(fù)習(xí)（含答案）
評論
0/150
提交評論