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DerivatNamingDerivatLavidaPositioningLifeforDerivatowners,isnotonlythelimitedstripbetweenofficeandhome,butwithinfinitepossibilities.Forthem,“Enjoylife”isnotonlyanattitudebutadecision.Whenyoudecidetoenjoyyourlife,lifewillcometoyouinitsbestside對(duì)Derivat的車主而言，生活，不僅是兩點(diǎn)一線的循規(guī)蹈矩，而是生活不設(shè)限。在他們眼中，“享受生活”不是一個(gè)態(tài)度，而是一個(gè)決定，當(dāng)你決定選擇擁抱生活，生活也會(huì)用最好的一面犒賞你。Withitsbodylongerthanhatchback,elegantlines,togetherwithadvancedGermantechnology,DerivatwillcarryinfinitepossibilitiesforgrandconsumersDerivat擁有超越同級(jí)的車身長(zhǎng)度，經(jīng)典優(yōu)雅的線條，配備德國(guó)精湛工藝與技術(shù)，它全新的車身形式將以它特有的優(yōu)越承載消費(fèi)者生活的無(wú)限可能ForPeopleMorethanhatchback大的不止是空間突破桎桍活出色彩LiveoutoftheboxBrandPositioningKeyProduct/ConsumerInsightConsumerProductForCarPage2DDB/SMSThesizeoflife11.03.2013ParameterComparison

-LavidaDerivatvs.GolfA6Page3DDB/SMS11.03.2013MorethanHatchbackBiggerinsizenotjustbydimensions,butthespaceperformance.Totelltheproducttruth:GranLavidaGranderivedfromEnglishword:GrandGranLavidaisGrand!Itspeaksoutofouradvantagesnotonlyinphysicalsizealsoindimensionsandtheparabletruckspace.Itisgrand,andmorethanHatch!Gran由英文字幕Grand發(fā)展而來(lái)GranLavida不僅代表了我們的車身長(zhǎng)度，同時(shí)也體現(xiàn)了它的多維性及無(wú)可比擬的后備箱空間。大的不僅是空間，更是對(duì)生活的想象。Page4DDB/SMS11.03.2013Torevealconsumerinsight:Lavida朗行TheChinesecharacterXingmeansthemulti-experiencesforlife.LangXing,carrytheyoungbutintellectualattitude,thepursueforinfinitepossibilitiesandtheexpectationsforunknownfuture.Lifewillbebiggerwithbiggerdreams.朗悅心，行由你。行，是一種對(duì)生活的多重體驗(yàn)。朗行，搭載著年輕亦理智的心態(tài)，追逐無(wú)限可能的勇氣，及其體驗(yàn)未知生活的期待。夢(mèng)想有多大，生活就有多大。Page5DDB/SMS11.03.2013DDB/SMS11.03.2013Page6FamilyLavidawillkeepinconsistentwithbelownaming:FamilynameCh