高職英語Unit51

1、Unit 5,ENGLISH FOR CAREERS,職業(yè)綜合英語 1,新職業(yè)英語,Unit 5 Trade,Contents,Warm-1,Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8,) A. Shift the future. ( ) B. Think Different. ( ) C. Just do it. ( ) D. Ideas for life！ ( ) E. Good to the last drop! ( ) F. Lets make thing

2、s better. ( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up,7,1,5,3,2,4,8,6,Warm-2,Task 2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places,poster, newspaper, TV commercial, outdoor signs, etc,Reading A,Reading A,Te

3、xt,Task 1,Task 2,Business Know-how,Text A-1,International Trade Every time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, international trade does not differ from trade with other people in our country. The key to understanding trade i

4、s to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternativeeach of us producing everything for ourselvestrade simply makes more sense,Reading A,Text A-2,The process of importing an

5、d exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make more sales and profits. Profits can turn into

6、increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices,Reading A,Text A-3,The benefits of trade can be explained using the economic principles of absolute and comparative advantage. For example, suppos

7、e there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing letters. If we stopped here, we might be inclined to

8、 say that the lawyer should produce both, because the lawyer is better at both,Reading A,Text A-4,According to comparative advantage, the lawyer should specialize in his or her strongest skillthe law, and the legal assistanttyping letters. If they do, they actually will produce more than if each of

9、them had tried to do both tasks alone. Specializing in what they do best and then trading their products for the other things they need will make both parties better off,Reading A,Text A-5,Through international trade, countries exchange goods they produce most efficiently for goods other countries p

10、roduce most efficiently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefit from specialization and trade. Likewise, international trade is a win-wi

11、n situation for all countries that participate,Reading A,A-Trans-1,Reading A,國際貿(mào)易 每當(dāng)我們走進(jìn)商店、餐館、劇院或者任何別的商業(yè)場所進(jìn)行消費(fèi)的時候，我們就在進(jìn)行交易。從根本上說，國際貿(mào)易同我們在國內(nèi)進(jìn)行的貿(mào)易并無差別。理解貿(mào)易的關(guān)鍵是牢記貿(mào)易發(fā)生的原因。不管是哪里的人，他們進(jìn)行貿(mào)易的理由是因為他們相信通過貿(mào)易可以獲益。當(dāng)我們想想另一種選擇，即我們每個人都自給自足，那么貿(mào)易的意義就更容易理解了,A-Trans-2,通過進(jìn)出口可以創(chuàng)造出更加多樣化的商品和服務(wù)，因為各個國家都可以專注于自己最有優(yōu)勢的產(chǎn)品。一個國家通過專門

12、生產(chǎn)自己生產(chǎn)效率最高的商品，就能提高產(chǎn)量，就有機(jī)會來提高銷量，并增加利潤。更多的利潤則可轉(zhuǎn)化為員工更高的工資和對工廠及設(shè)備更多的投資。進(jìn)出口也會為消費(fèi)者提供更多廉價的商品,Reading A,A-Trans-3,我們可以用絕對優(yōu)勢和相對優(yōu)勢的經(jīng)濟(jì)學(xué)原理來解釋貿(mào)易帶來的好處。假設(shè)有一名律師和一名法律助理，如果這個律師準(zhǔn)備案情摘要或打印信件所花費(fèi)的時間比法律助理少，那么用經(jīng)濟(jì)學(xué)術(shù)語來說，該律師在準(zhǔn)備案情摘要和打印信件方面都擁有“絕對優(yōu)勢”。如果到此為止，我們就有可能會說這個律師兩件事都應(yīng)該做，因為他這兩方面都更在行,Reading A,A-Trans-4,按照相對優(yōu)勢的原理，該律師應(yīng)專注于發(fā)揮其最

13、強(qiáng)項打官司，而法律助理則應(yīng)專注于打印信件。如果各取所長，他們實際的工作效率會比各自都做這兩項工作要高。通過專門從事各自最擅長的事情，然后以自己的產(chǎn)品去換取所需，雙方均可獲益,Reading A,A-Trans-5,通過國際貿(mào)易，不同國家得以用自己最高效生產(chǎn)的產(chǎn)品去換取別國最高效生產(chǎn)的產(chǎn)品。市場上的消費(fèi)者越多，每個國家專營自己優(yōu)勢產(chǎn)品的能力就越強(qiáng)。需要著重強(qiáng)調(diào)的是，律師和法律助理都會從專業(yè)化分工和貿(mào)易中獲益。同樣，國際貿(mào)易對所有參與國來說都是一個雙贏的局面,Reading A,paying no attention to,Reading A,regardless of,e.g. The law

14、requires equal treatment for all, regardless of race, religion or sex,e.g. Since my husband was made the manager, we are better off,Reading A,better off,in a better situation, especially in financial terms,e.g. Is there an alternative to what you propose,Reading A,alternative,n. something you can ch

15、oose to do or use instead of something else,e.g. Read this and tell me if it makes sense,Reading A,make sense,to have a clear meaning and be easy to understand,e.g. Getting fit again has been a long slow process,Reading A,process,n. a series of actions that are done in order to achieve a particular

16、result,e.g. Finally Alice decided to specialize in contract law,Reading A,specialize (in,v. to limit all or most of your study, business, etc. to a particular subject or activity,e.g. There are a wider choice of goods for the consumers in big cities,Reading A,consumer,n. someone who buys and uses pr

17、oducts and services,e.g. This aid program will bring lasting benefits to the region,Reading A,benefit,n. something that gives you advantages or improves your life in some way,a. unlimited; complete; true, correct and not changing in any situation; not in comparison with other things,Reading A,absolu

18、te,e.g. 1. An absolute ruler need not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living,e.g. After a lifetime o

19、f poverty, his last few years were spent in comparative comfort,Reading A,comparative,a. measured or judged by comparing,a. connected with or in accordance with the law,Reading A,legal,e.g. Mr. Smith is my legal advisor,to have a tendency or wish to do something,Reading A,be inclined to,e.g. I am in

20、clined to start at once,n. one of the people or groups involved in an argument, agreement, etc,Reading A,party,e.g. The two parties are having difficulty agreeing with each other,v. to give something to someone and at the same time receive the same type of thing from them,Reading A,exchange,e.g. I s

21、hook hands and exchanged a few words with the manager. n. an act of giving something to someone and receiving something else from them e.g. Would you like my old TV in exchange for this camera,ad. the same; in a similar way,Reading A,likewise,e.g. Nanny put up a hat and told the girls to do likewise

22、,v. to take part in or become involved in an activity,Reading A,participate (in,e.g. Everyone in the class is expected to participate actively in these discussions,A-Task 1-1,Reading A,Task 1 Answer the following questions according to the passage,1. What is the reason for people to trade,2. Why can

23、 a great variety of goods and services be created in the process of importing and exporting,The reason is that they believe they will be better off by trading,Because countries are permitted to specialize in what they do best and they can increase production,A-Task 1-2,Reading A,3. Why can plants al

24、so benefit from international trade,4. What does comparative advantage refer to,Because the profits gained from international trade can be turned into additional investment in plants,It refers to a principle that when people specialize in what they do best and then trade their products for the other

25、 things they need, they will all be better off,5. Who would benefit from international trade,All countries that participate,A-Task 2,Reading A,Task 2 Decide whether the following statements are true (T) or false (F) according to the passage,T,F,F,T,F,Business Know-how,Sales Promotion Methods,Discoun

26、t; Coupons (a kind of ticket that may be used instead of money); Gift with purchase; Point-of-sale displays,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,Reading B,Text B-2,Reading B,B-Trans-1,Reading B,B-Trans-2,Reading B,B-Task 1,Reading B,1. The sales confirmation is made between and Tesko Co.,

27、 Ltd. 2. The total value of the goods is (in figures). 3. The Childrens Jackets are priced at each piece. 4. The Seller agrees to sell the Buyer pieces of Mens Jackets. 5. The Seller shall ship the clothes on 2008,Task 1 Read NaturaJam Sales Confirmation and fill in the blanks in each of the followi

28、ng statements,NaturaJam Co., Ltd,USD15.00,500,5 June,USD16,500.00,B-Task 2,Reading B,Task 2 Complete the following sales confirmation with the given information,Situation: The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at USD15.00 per dozen. The toys are to be packed in 20 cartons and sh

29、ipped on 20 Oct. 2008,K.C.T. Sydney 1/20,SMT TOY,US DOLLARS THREE THOUSAND ONLY,20 Oct. 2008,200 DOZEN,USD15.00 PER DOZEN,USD3,000.00,Listening,Listening Refer to the sample on Page 75; Good time management and cooperation; In-class presentation,Language Lab,Language Lab,Task 1,Task 2,Task 3,Task 4,

30、Task 5,LL-Task 1,Language Lab,) 1. opportunity ( ) 2. export ( ) 3. profit ( ) 4. exchange ( ) 5. participate ( ) 6. consumer ( ) 7. additional ( ) 8. legal ( ) 9. party ( ) 10. specialize in,Task 1 Match the words or phrases on the left with their meanings on the right,a person who buys and uses go

31、ods and services take part in connected with the law give special or particular attention to send (goods) to another country for trade purposes chance; a favorable moment one of the people involved in an argument, agreement, etc. money gained by trade beyond what is usual; added give and receive in

32、return,F,E,H,J,B,A,I,C,G,D,LL-Task 2-1,Language Lab,Task 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary,The company announced a trading _ of $2 million for 2008. 2. Everyone in the class is expected to _ in these discussions. 3. The price incre

33、ases were passed on by the firm to the . 4. The judges son hopes to enter the _ profession. 5. A(n)_ charge is made for heavy baggage,profit,participate,consumers,legal,additional,LL-Task 2-2,Language Lab,6. The talks will be attended by all _ . 7. May I take this to thank you all for coming? 8. Fir

34、st he painting birds and later in writing about them. 9. The battery I bought is of the wrong sizeI wonder if the shop will _ it. 10. They _ wheat to Russia and import silk from Japan,parties,opportunity,specialized in,exchange,export,LL-Task 3-1,Language Lab,Task 3 Complete the sentence with follow

35、ing words or phrases plus some words of your own,alternative regardless of suppose be inclined to according to,1. Everyone has the right to , the color of his skin. 2. I to believe that . 3. If , he has no _ but to go by plane,live where he wants to,regardless of,am inclined to,he will agree to our

36、plan,he wants to get to Beijing by tonight,alternative,LL-Task 3-2,Language Lab,4. the manager, there will be 5. your friends knew how youre behaving here,According to,what would they think ,Suppose,a meeting next week,LL-Task 4-1,Language Lab,Model 1: the lawyer, less time, type letters, than the a

37、ssistant It takes the lawyer less time to type letters than it does the assistant. 1. the manager, a whole afternoon, explain the new company regulations It took the manager a whole afternoon to explain the new company regulations. 2. the government, several weeks, calm down the angry workers It too

38、k the government several weeks to calm down the angry workers. 3. Jimmie, a whole day, figure out the complex situation It took Jimmie a whole day to figure out the complex situation,Task 4 Rewrite the following sentences after the models,LL-Task 4-2,Language Lab,Model 2: There are many consumers in the market. The ability of each country to specialize in what it does best becomes great. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. 1. She works har