CNI人力資源精品之投資者關系INTEGRATING INVESTOR RELATIONS INTERNALLY

1、integrating investor relations internally case study, concepts, and debatable ideas kenny ong cni holdings berhad www.mycni.com.my www.oobey.com about: cni 1. 18 years old 2. core business: mlm 3. others: contract manufacturing, export/trading, ecommerce 4. malaysia, singapore, brunei, indonesia, in

2、dia, china, hong kong, philippines, italy, taiwan 5. staff force: 500 6. distributors: 250,000 7. products: consumer goods and services www.mycni.com.my www.oobey.com ir and its problems overview of corporate communications and investor relations problems www.mycni.com.my www.oobey.com how to please

3、 investors (the dilbert version) 1998 united feature syndicate, inc. how to please investors (the dilbert version) 1. buy back shares 2. announce massive cutbacks 3. spin off new divisions ironically and unfortunately, the above prescription is true in real life www.mycni.com.my www.oobey.com why is

4、 umw favored by analysts? 1. high dividend yield, 2. low price earnings multiple, 3. buoyant growth outlook; challenges of investor relations 1. stock- vs. share-holder* 2. public opinions 3. global operations difficult to explain 4. increasing focus on ecological, social, ethical issues 5. diverged

5、 expectations for same issue 6. what to do with excessive cash? 7. superficial changes vs. fundamental changes 8. investors depend on hearsay vs. facts 9. share price market 10.r 1995 product leadership (best product) customer intimacy (best total solution) alignment 1995 product leadership (best pr

6、oduct) customer intimacy (best total solution) alignment 1995 product leadership (best product) customer intimacy (best total solution) alignment & consistency: market disciplines www.mycni.com.my www.oobey.com summary www.mycni.com.my www.oobey.com challenges of investor relations 1. stock- vs. sha

7、re-holder 2. public opinions 3. global operations difficult to explain 4. increasing focus on ecological, social, ethical issues 5. diverged expectations for same issue 6. what to do with excessive cash? 7. superficial changes vs. fundamental changes 8. investors depend on hearsay vs. facts 9. share

8、 price market 10.r&d/m.s./hr vs. investor expectations 11.opposing expert views www.mycni.com.my www.oobey.com principles of investor relations 1. long-term relationship 2. consistent and proactive 3. performance vs. controllability 4. aligned with operating/strategy position 5. one message, differe

9、nt emphasis 6. outside-in intelligence* www.mycni.com.my www.oobey.com how do investors get their info? (1/2) institutional gov./politics customer s suppliers economic s agm market research internet annual report media analysts fund managers due diligence ngos newsletter spokespersons www.mycni.com.

10、my www.oobey.com how do investors get their info? (2/2) retail gov./ politics customer spublic events economic s agm ads internet annual report media analysts fund managers relatives friends pasar malam employees employee bloggers mgmt action s newsletter www.mycni.com.my www.oobey.com what topics i

11、nterest investors? acquisition target layoffs cost cutting new mgmt treatment of profits consistency ecology economics politics strategy alignment csr- related crisis topics? www.mycni.com.my www.oobey.com what events impact investors? politics financial announcements shareholding changes structure

12、accidentseconomic crisis competitor moves m&a new plans share- drop events? www.mycni.com.my www.oobey.com what to integrate? 1. aligning organization to the culture 2. integrating external & internal actions 3. alignment and consistency to the strategy 4. long-term relationship building efforts www.mycni.com.my www