《公共關(guān)系行業(yè)產(chǎn)品標(biāo)準(zhǔn)術(shù)語(yǔ)》培訓(xùn)講學(xué)

1、Good is good, but better carries it.精益求精，善益求善。公共關(guān)系行業(yè)產(chǎn)品標(biāo)準(zhǔn)術(shù)語(yǔ)-公共關(guān)系行業(yè)產(chǎn)品標(biāo)準(zhǔn)術(shù)語(yǔ)（中英文對(duì)照表）媒體關(guān)系MediaRelations媒體研究/Mediastudy媒體傳播策略/Mediacommunicationsstrategy消費(fèi)者觸媒習(xí)慣/ConsumersMediabehavioranalysis媒體關(guān)系評(píng)估/Mediarelationsevaluation媒體傳播計(jì)劃/Mediaplanning媒體關(guān)系管理/Mediarelationsmanagement媒體監(jiān)測(cè)/Mediamonitoring傳播績(jī)效評(píng)估/Mediaco

2、mmunicationsevaluation軟文投放/AdvertorialPitching新聞發(fā)布/Pressrelease專訪安排/Interviewarrangement稿件撰寫(xiě)/Pressmaterialsdrafting新聞剪報(bào)/Newsclipping活動(dòng)管理EventManagement活動(dòng)策略規(guī)劃/Eventstrategy活動(dòng)計(jì)劃/Eventplanning活動(dòng)管理/Eventmanagement活動(dòng)績(jī)效評(píng)估/Eventevaluation現(xiàn)場(chǎng)執(zhí)行/On-siteexecution視覺(jué)創(chuàng)意/Visual&creative設(shè)計(jì)制作/Designing&Producing營(yíng)銷傳播

3、MarketingCommunications營(yíng)銷傳播研究/Marketingcommunicationsstudy消費(fèi)者調(diào)查/Consumersurveys營(yíng)銷傳播規(guī)劃/Marketingcommunicationsstrategy營(yíng)銷傳播計(jì)劃/Marketingcommunicationsplanning營(yíng)銷傳播管理/Marketingcommunicationsmanagement傳播績(jī)效評(píng)估/Communicationsevaluation新產(chǎn)品上市/Newproductlaunch巡展活動(dòng)/Roadshow促銷活動(dòng)/SalesPromotion企業(yè)傳播CorporateCommuni

4、cations企業(yè)傳播規(guī)劃/Corporatecommunicationsstrategy企業(yè)傳播計(jì)劃/Corporatecommunicationsplanning企業(yè)傳播管理/Corporatecommunicationsmanagement傳播績(jī)效評(píng)估/Communicationsevaluation出版物制作/Publishing網(wǎng)站制作/websiteproducing內(nèi)部傳播InternalCommunications內(nèi)部溝通體系/Internalcommunicationssystem員工意見(jiàn)調(diào)查/EmployeeSurvey內(nèi)部傳播規(guī)劃/Internalcommunicatio

5、nsstrategy內(nèi)部活動(dòng)計(jì)劃/Internalcommunicationsinitiativeplanning內(nèi)部傳播計(jì)劃/Internalcommunicationsplanning內(nèi)部關(guān)系管理/Internalrelationsmanagement傳播績(jī)效評(píng)估/Communicationsevaluation內(nèi)部活動(dòng)/Internalevent團(tuán)隊(duì)建設(shè)/Teambuilding內(nèi)聯(lián)網(wǎng)建設(shè)/Intranetbuilding內(nèi)刊制作/In-housejournal網(wǎng)絡(luò)公關(guān)DigitalPR網(wǎng)絡(luò)媒體研究/Digitalmediastudy網(wǎng)絡(luò)受眾分析/Digitalaudienceanaly

6、sis網(wǎng)絡(luò)公關(guān)規(guī)劃/DigitalPRstrategy網(wǎng)絡(luò)傳播計(jì)劃/Digitalcommunicationsplanning網(wǎng)絡(luò)媒體管理/Digitalmediamanagement網(wǎng)絡(luò)輿情監(jiān)測(cè)/Digitalmonitoring網(wǎng)媒績(jī)效評(píng)估/Mediacommunicationsevaluation博客管理/Blogmanagement論壇管理/BBSmanagementSNS傳播/SocialnetworksystemcommunicationsIM傳播/InstantMessagecommunications搜索引擎優(yōu)化/Searchenginesoptimizing網(wǎng)站設(shè)計(jì)/Webd

7、esigning聲譽(yù)管理ReputationManagement公關(guān)環(huán)境研究/PRcircumstancestudy企業(yè)公民政策/Corporatecitizenshippolicy領(lǐng)導(dǎo)人形象管理/CEOreputationmanagement企業(yè)新聞制度/Pressreleasemanagementsystem企業(yè)信息監(jiān)測(cè)/CorporateInformationmonitoring領(lǐng)導(dǎo)人活動(dòng)安排/CEOsactivitiesarrangement投資者關(guān)系InvestorRelations投資者關(guān)系研究/Investorrelationsstudy投資者溝通體系/IRcommunicati

8、onssystem投資者關(guān)系規(guī)劃/Investorrelationsstrategy投資者溝通計(jì)劃/IRcommunicationsplanning定期信息披露/Informationdisclosure溝通績(jī)效評(píng)估/CommunicationsevaluationIPO傳播/IPOcommunications路演/Roadshow年報(bào)制作Annualreportsproducing股東大會(huì)/Shareholdersconference公共事務(wù)PublicAffairs政府版圖研究/Governmentchartstudy政策決策研究/Policy&decision-makingstudy政府關(guān)系規(guī)劃/Governmentrelationsstrategy社區(qū)關(guān)系規(guī)劃/Communityrelationsstrategy政府關(guān)系管理/Governmentrelationsmanagement社區(qū)項(xiàng)目管理/Communityprojectmanagement利益團(tuán)體溝通管理/Stakeholderscommunicationsmanagement公益贊助/Sponsorship危機(jī)管理CrisisManagement危機(jī)管理體系/Crisismanagementsystem危機(jī)管理手冊(cè)/Crisismanagementmanu