文本案例講稿home court-vm guideline

1、1Intro to the Homecourt concept /主場概念簡介Homecourt fixtures & fittings overview /主場器架陳列概述Capacities and densities explained /陳列容量說明Homecourt visual merchandising styles /主場陳列風(fēng)格Apparel configurations /服裝墻器架Footwear configurations /鞋墻器架 Accessory configurations /配件墻器架Mannequin consumer journey /模特引導(dǎo)顧客流動

2、線ISC overview /店內(nèi)陳列物料概述Homecourt mock up store pictures /模擬主場店鋪照片內(nèi)容2主場概念簡介34主場概念A(yù)didas下一代的銷售理念是什么？凝聚的力量，賽事的激動，還有粉絲的狂熱。這是我們的體育精神。5主場概念主場概念的到來改變了以往Adidas的銷售風(fēng)格訴說品牌故事傳統(tǒng)的銷售方式被動地接受主動與人一起分享活力十足品牌經(jīng)歷品牌產(chǎn)品靜態(tài)6主場概念主場店鋪內(nèi)1.0 THE ARENA FAADEThe Arena Faade creates a bold, distinctive new look for adidas. Like an en

3、trance gate, it draws you into the big event7主場概念運(yùn)動競技場的外墻設(shè)計了一個大膽的，與眾不同的全新Adidas形象。像一扇大門，吸引你走進(jìn)這個盛大的賽事。2.0 SHOEBASE AT CENTERFIELDShoebase at Centerfield is the focal point, the heart of the store. It creates a central spot that brings to life the focused energy of game day.8主場概念Centerfield的Shoebase作為

4、主場店鋪的焦點，是整個店鋪的核心。它創(chuàng)造了一個可以給我們?nèi)粘Ｉ顜肀荣惥竦闹行狞c。3.0 THE CONCOURSEThe Concourse is where adidas categories and sub-brands set up shop and engage with consumers. Sport-inspired fixtures and adjustable partitions allow flexibility to create distinct zones of discovery and emotional story telling.9主場概念中央廣場設(shè)立

5、了adidas系列和旗下的品牌吸引消費者。運(yùn)動風(fēng)格的器架和可調(diào)節(jié)的區(qū)塊為發(fā)現(xiàn)全新事物和訴說品牌故事創(chuàng)造出不同的區(qū)域。4.0 THE TEAM ROOMThe Team Room elevates the fitting experience by making it fun, social and an opportunity to connect a little deeper with the brand. Its all about the details (messaging and graphics, brand displays, locker room details, seat

6、ing)主場概念Team Room采用了球員休息室的風(fēng)格，增加了趣味性，交際性，以及更深接觸這個品牌的機(jī)會來提升試衣的體驗。這是所有的細(xì)節(jié)（信息傳遞和圖像展示，品牌陳列，更衣室的細(xì)節(jié)，座椅）活動展示區(qū)域鞋墻服務(wù)區(qū)域（收銀臺）11主場概念英雄榜英雄榜通道主場店鋪-平面圖概覽HOMECOURT器架和配件概述12LEAD-IN DISPLAYSMID-FLOOR器架介紹中島收銀臺13模特地臺掛通高低陳列桌入口區(qū)域陳列器架更衣室球員休息凳WALL-SYSTEMSSHOE BASE14陳列墻鞋墻器架介紹鞋吧看臺式鞋吧圓形鞋吧151F男子區(qū)域平面圖162F女子區(qū)域平面圖陳列容量和陳列密度17Waterfa

7、ll arm12 hangers1 article(12)600 D bar24 hangers4, 3 or 2 articles(6,6,6,6/8,8,8/12,12)Step arm16 hangers2 or 1 articles(8,8/16)1200 (RSB) rail 48 hangers8, 6 or 4 articles(6,6,6,6,6,6,6,6/8,8,8,8,8,8/12,12,12,12)Straight arm16 hangers1 article(16)300 D bar12 hangers2 or 1 articles(6,6/12)18陳列容量：直正掛

8、斜正掛 -1款，16件/款Z型正掛-1款，16件/款 -或 2款，8件/款300側(cè)掛-1款，12件/款 -或2款，6件/款600側(cè)掛-2款，12件/款 -或3款，8件/款 -或4款， 6件/款-1款，16件/款1200長側(cè)掛-2款，12件/款 -或3款，8件/款 -或4款， 6件/款Row 34Row 25Capacity:min - 4 articlesideal 6 articlesmax 8 articles2 x socksKey principles:One collection and gender per1200 wall bayDo not mix the densitieso

9、n this set up (max hangers x48)Use one of the following to fill:-8 x articles, 6 of each (48 hangers)-6 x articles, 8 of each (48 hangers)-4 x articles, 12 of each (48 hangers)Hardware used 2 x accessory prongs2 x 1200 RSBs1 x 1200 shelfSlots are counted from the bottomand number stated is for the t

10、op tooth貨品陳列容量最小陳列容量：4款理想陳列容量：6款最大陳列容量：8款2x襪子陳列原則每倉板墻（1.2米寬度）陳列同系列/同性別產(chǎn)品側(cè)掛上出樣件數(shù)要統(tǒng)一（最多陳列48件）可以使用4/6/8三種陳列密度陳列貨品：1x1200mm層板2x1200mm背桿2x配件鉤所需配件如下：4款，每款12件（48件）8款，每款6件（48件）6款，每款8件（48件）陳列容量：Row 40Row 25Row 44Capacity:min - 6 articlesIdeal 8 articlesmax 11 articlesKey principles:One collection and gender

11、per1200 wall bayA should be key/advertisedstyle, always 1 article onlyPresenting x16 hangersB can be either 1 or 2articles based on your buy,product availability or sell outHardware used 3 x 1200 RSBs2 x step arms2 x straight arms2 x 300 D barsABBBBB最小陳列容量：6款理想陳列容量：8款最大陳列容量：11款陳列原則202xZ型正掛2x直正掛2x300

12、側(cè)掛3x1200mm背桿A位置：用于陳列重點款和海報款 只陳列1款，每款16件B位置：用于陳列買貨比較深的產(chǎn)品 可以陳列1-2款所需配件如下：貨品陳列容量每倉板墻（1.2米寬度）陳列同系列/同性別產(chǎn)品陳列容量：HOMECOURT陳列風(fēng)格21We will implement three clear vm styles of presentation within HomecourtItem destinationsIndividual sportsTeam merchandisingItem destinations used for shorts, pants, t shirts,bras,

13、 winter jackets,accessories.Outfit driven merchandising used for running, training,tennis, golf, outdoor, silos etc.Team merchandising used for football, basketball,baseball.123陳列風(fēng)格22根據(jù)以下三種陳列風(fēng)格在店鋪陳列：團(tuán)隊運(yùn)動類陳列構(gòu)架-用于陳列足球系列，籃球系列，棒球系列單品類陳列構(gòu)架-用于陳列短褲，褲裝，T恤，內(nèi)衣，冬季夾克，配件個人運(yùn)動類陳列構(gòu)架-用于陳列跑步系列，基礎(chǔ)訓(xùn)練系列，網(wǎng)球系列，高爾夫系列，戶外系列等

14、服裝墻陳列構(gòu)架2324團(tuán)隊運(yùn)動類陳列構(gòu)架Capacity: 陳列容量min - 5 articles (including accessories)最小陳列容量-5款（包含配件）ideal 8 articles (including accessories)理想陳列容量-8款（包含配件）max 9 articles (including accessories)最大陳列容量-9款（包含配件）Key principles:One team per 1200 wall bayCross merchandise accs.Slots are counted from the bottomand nu

15、mber stated is for the top toothRow 44Row 23Row 17和配件交叉陳列25陳列原則一倉陳列一個團(tuán)隊團(tuán)隊運(yùn)動類陳列構(gòu)架（1200米寬度）-足球系列Fixture set up:Step and repeat the 1x1200 wall bay configurationThis set up is shown for the right hand side of the store. Flip it if on the left hand side of the store26左圖陳列模式是在店鋪的右側(cè)位置。如果在店鋪的左側(cè)位置，整個陳列模式需要翻

16、轉(zhuǎn)過來。器架安裝構(gòu)架好一倉陳列模式以后，其它3倉只需要重復(fù)之前的陳列模式團(tuán)隊運(yùn)動類陳列構(gòu)架（1200米寬度*4倉）-足球系列Slots are counted from the bottomand number stated is for the top toothOne team or player per 1200 wall bayCross merchandise accs.Capacity: 陳列容量min - 4 articles ideal 6 articles max - 8 articles Key principles:Row 29Row 25Row 23Row 4627最小

17、陳列容量-4款理想陳列容量-6款最大陳列容量-8款陳列原則團(tuán)隊運(yùn)動類陳列構(gòu)架（1200米寬度）-籃球系列和配件交叉陳列一倉陳列一個團(tuán)隊Fixture set up:28Step and repeat the 1x1200 wall bay configurationThis set up is shown for the right hand side of the store. Flip it if on the left hand side of the store器架設(shè)置團(tuán)隊運(yùn)動類陳列構(gòu)架（1200米寬度*3倉）-籃球系列左圖陳列模式是在店鋪的右側(cè)位置。如果在店鋪的左側(cè)位置，整個陳列模式

18、需要翻轉(zhuǎn)過來。構(gòu)架好一倉陳列模式以后，其它2倉只需要重復(fù)之前的陳列模式Row 22Capacity:min - 4 articlesIdeal 8 articlesmax - 9 articlesKey principles:One team or player perKit cartCross merchandise accs.Product set-up remains the same as in the back wallMannequin changes from full length to torsoTop row陳列容量Slots are counted from the bo

19、ttomand number stated is for the top tooth29最小陳列容量-4款理想陳列容量-8款最大陳列容量-9款陳列原則和配件交叉陳列一倉陳列同一個團(tuán)隊或同一個球員系列產(chǎn)品的陳列模式和服裝墻的構(gòu)架保持一致全身模換成半身模團(tuán)隊運(yùn)動類陳列構(gòu)架-地面器架 kit kart30個人運(yùn)動類陳列構(gòu)架Slots are counted from the bottomand number stated is for the top toothRow 25Row 25Row 44Row 40Row 34Focal bayCapacity:min - 4 articlesideal

20、6 articlesmax 8 articlesKey principles:One collection per1200 wall bayDo not mix the densitieson this set upCross merchandise accs.Standard wall bayCapacity:min - 6 articlesideal 8 articlesmax 11 articlesKey principles:One collection per1200 wall bay和配件交叉陳列31陳列原則陳列原則最小陳列容量-4款理想陳列容量-6款最大陳列容量-8款最小陳列容量

21、-6款理想陳列容量-8款最大陳列容量-11款焦點陳列墻陳列容量標(biāo)準(zhǔn)陳列墻陳列容量個人運(yùn)動類陳列構(gòu)架（1200米寬度）-男子板墻一倉陳列一個團(tuán)隊長側(cè)掛上出樣件數(shù)要統(tǒng)一一倉陳列一個團(tuán)隊Fixture set up:Always use at least 1 Focal bay per 3 wall baysStep and repeat the 1x1200Standard wall bay Configuration after thefocal bayThis set up is shown forthe left hand side of the store.Flip it if on th

22、e right hand side of the store32器架安裝每3倉板墻中至少有1倉焦點陳列墻先構(gòu)架好焦點陳列墻，然后標(biāo)準(zhǔn)陳列墻只要以重復(fù)構(gòu)架陳列。個人運(yùn)動類陳列構(gòu)架（1200米寬度*23倉）-男子板墻左圖陳列模式是在店鋪的左側(cè)位置。如果在店鋪的右側(cè)位置，整個陳列模式需要翻轉(zhuǎn)過來。Capacity:min - 5 articlesIdeal 6 articlesmax 8 articles (including accessories)Key principles:One silo per 1200 wall bayThis illustration is shownon the B

23、 Type Wall it can alsobe achieved on the A Type WallSlots are counted from the bottomand number stated is for the top toothRow 44Row 25Row 64Graphic33最小陳列容量-5款理想陳列容量-6款最大陳列容量-8款（包括配件）陳列容量陳列原則個人運(yùn)動類陳列構(gòu)架（1200米寬度）-足球silo板墻這個構(gòu)架使用A墻也適用于B墻一倉陳列一個siloGraphicGraphicGraphicFixture set up:34Step and repeat the

24、1x1200 wall bay configurationThis set up is shown for the right hand side of the store. Flip it if on the left hand side of the store器架設(shè)置做好一倉的構(gòu)架后，其它二倉復(fù)制陳列個人運(yùn)動類陳列構(gòu)架（1200米寬度*3倉）-足球silo板墻左圖陳列模式是在店鋪的右側(cè)位置。如果在店鋪的左側(cè)位置，整個陳列模式需要翻轉(zhuǎn)過來。Slots are counted from the bottomand number stated is for the top toothRow 4

25、4Row 40Row 35Row 25Row 26Row 23Focal bayCapacity:min - 4 articlesideal 6 articlesmax 8 articlesKey principles:One collection per1200 wall bayDo not mix the densitieson this set upCross merchandise accs.Standard wall bayCapacity:min - 6 articlesIdeal 8 articlesmax 11 articlesKey principles:One collec

26、tion per1200 wall bay和配件交叉陳列35一倉陳列同一個系列陳列原則陳列原則最小陳列容量-4款理想陳列容量-6款最大陳列容量-8款最小陳列容量-6款理想陳列容量-8款最大陳列容量-11款焦點陳列墻陳列容量標(biāo)準(zhǔn)陳列墻陳列容量個人運(yùn)動類陳列構(gòu)架（1200米寬度）-女子板墻長側(cè)掛上出樣件數(shù)要統(tǒng)一一倉陳列同一個系列Fixture set up:Always use at least 1 focal bay per 3 wall baysThis set up is shown forthe left hand side of the store.Flip it if on the r

27、ight hand side of the store36Step and repeat the 1x1200Standard wall bay Configuration after thefocal bay器架安裝個人運(yùn)動類陳列構(gòu)架（1200米寬度*23倉）-女子板墻每3倉板墻中至少有1倉焦點陳列墻先構(gòu)架好焦點陳列墻，然后標(biāo)準(zhǔn)陳列墻只要以重復(fù)構(gòu)架陳列。左圖陳列模式是在店鋪的左側(cè)位置。如果在店鋪的右側(cè)位置，整個陳列模式需要翻轉(zhuǎn)過來。Key principles:Must use the bust formto signpost fit(Ideal for techfit)Slots are

28、counted from the bottomand number stated is for the top toothCapacity:min - 4 articlesideal 8 articlesmax - 9 articlesRow 22Top row陳列容量最小陳列容量-4款理想陳列容量-8款最大陳列容量-9款37陳列原則必須用半身模來陳列展示搭配（一般用于陳列techfit系列）個人運(yùn)動類陳列構(gòu)架-地面器架 kit kart器架孔位位置從底部開始計算Hurdle - Capacity:min - 4 articlesideal 6 articlesmax 8 articlesKe

29、y principles:One collectionTiered table - Capacity:min - 8 articlesideal 10 articlesmax 12 articlesKey principles:One collectionTiered table with hurdle- Capacity:min - 12 articlesideal 16 articlesmax 20 articlesKey principles:One collection38最小陳列容量-4款理想陳列容量-6款最大陳列容量-8款最小陳列容量-8款理想陳列容量-10款最大陳列容量-12款最

30、小陳列容量-12款理想陳列容量-16款最大陳列容量-20款陳列原則陳列原則陳列原則陳列同一個系列產(chǎn)品陳列同一個系列產(chǎn)品陳列同一個系列產(chǎn)品高低陳列臺（配置hurdle) - 陳列容量高低陳列桌-陳列容量Hurdle-陳列容量（這些器架可以用于陳列較小的系列，例如網(wǎng)球，高爾夫，戶外系列）個人運(yùn)動類陳列構(gòu)架-地面器架 3 way gondola - Capacity:min - 12 articlesideal 16 articlesmax 20 articlesNote: End should be usedfor a graphic, accessoriesor FTWGondola - Cap

31、acity:min - 6 articlesideal 16 articlesmax 20 articlesKey principles:One or two collections39陳列原則陳列一到兩個系列產(chǎn)品最小陳列容量-6款理想陳列容量-16款最大陳列容量-20款中島-陳列容量3面中島-陳列容量最小陳列容量-12款理想陳列容量-16款最大陳列容量-20款備注：中島末端用于陳列海報，配件或者是鞋子（這些器架可以用于陳列較小的系列，例如網(wǎng)球，高爾夫，戶外系列）個人運(yùn)動類陳列構(gòu)架-地面器架 Row 44Row 40Row 25Capacity:min - 6 articlesideal 8

32、articlesmax 11 articlesKey principles:One collection/genderper 1200 wall bayKids focal bay render to be added陳列容量40最小陳列容量-6款理想陳列容量-8款最大陳列容量-11款Slots are counted from the bottomand number stated is for the top tooth陳列原則同一板墻陳列同系列/同性別產(chǎn)品嬰童焦點陳列墻效果圖后期補(bǔ)充個人運(yùn)動類陳列構(gòu)架（1200米寬度）-嬰童板墻器架孔位位置從底部開始計算Fixture set up:St

33、ep and repeat the 1x1200 wall bayconfigurationThis set up is shownfor the left hand side ofthe storeFlip it if on the right hand side of the storegraphicRender to be updated41器架安裝還需要更新個人運(yùn)動類陳列構(gòu)架（1200米寬度*23倉）-嬰童板墻左圖陳列模式是在店鋪的左側(cè)位置。如果在店鋪的右側(cè)位置，整個陳列模式需要翻轉(zhuǎn)過來。做好一倉的構(gòu)架后，其它二倉重復(fù)陳列Capacity:min - 12 articlesideal

34、16 articlesmax 26 articlesKey principles:One collection per side陳列容量陳列原則42最小陳列容量-12款理想陳列容量-16款最大陳列容量-26款同側(cè)陳列同一個系列個人運(yùn)動類陳列構(gòu)架-嬰童三面中島Capacity:min - 9 articlesideal 12 articlesmax 15 articlesKey principles:One collection陳列容量推薦陳列原則43最小陳列容量-9款理想陳列容量-12款最大陳列容量-15款陳列同一個系列個人運(yùn)動類陳列構(gòu)架-嬰童滾輪中島44單品陳列構(gòu)架Slots are cou

35、nted from the bottomand number stated is for the top toothRow 28Capacity:ideal - 3 articles or 4 articlesmax 6 articles or 8 articles陳列容量理想陳列容量-3款或4款最大陳列容量-6款或8款45陳列原則Key principles:Demonstrate one fitper mannequinPossibility to merchandise 4 articles across每個腿模展示一種褲型盡可能4款交叉陳列單品陳列構(gòu)架（1200米寬度） -女子褲裝板墻

36、Row 34Row 23Capacity:ideal - 9 articles or 12 articlesSlots are counted from the bottomand number stated is for the top tooth理想陳列容量-9款或12款Row 1046Key principles:Demonstrate one fitper mannequinPossibility to merchandise 4 articles across陳列原則陳列容量每個半身模特展示一種類型內(nèi)衣盡可能4款交叉陳列單品陳列構(gòu)架（1200米寬度） -女子運(yùn)動胸衣板墻Row 28R

37、ow 19Row 10Capacity:ideal - 9 articles or 12 articlesSlots are counted from the bottomand number stated is for the top tooth理想陳列容量-9款或12款47Key principles:Demonstrate one fitper mannequinPossibility to merchandise 4 articles across陳列原則陳列容量每個腿模展示一種短褲盡可能4款交叉陳列單品陳列構(gòu)架（1200米寬度） -女子褲裝板墻Row 46Capacity:min -

38、 7 articlesideal 8 articlesmax 13 articlesRow 37Row 31Row 21Slots are counted from the bottomand number stated is for the top tooth48陳列容量最小陳列容量-7款理想陳列容量-8款最大陳列容量-13款單品陳列構(gòu)架（1200米寬度） -T恤板墻Fixture set up:Step and repeat the1x1200 wall bayconfigurationThis set up is shownfor the right hand sideof the st

39、ore.Flip it if on the left hand side of the store49器架安裝這個裝置將陳列展示為店鋪的右側(cè)。如果需要展示店鋪的左側(cè)，請將其翻轉(zhuǎn)進(jìn)行參考陳列。單品陳列構(gòu)架（1200米寬度*23倉） -T恤板墻做好一倉的構(gòu)架后，其它板倉重復(fù)陳列Slots are counted from the bottomand number stated is for the top toothRow 31Row 15Capacity:ideal - 9 articles or 12 articlesKey principles:Use short forms above t

40、o signpost and demonstrate each fitPossibility to merchandise 4 styles acrossRow 45陳列容量理想陳列容量-9款或12款陳列原則50盡可能4款交叉陳列使用簡單的模式陳列男子褲裝，展示出每個褲型單品陳列構(gòu)架（1200米寬度） -男子褲裝板墻Hurdle - Capacity:min - 4 articlesideal 6 articlesmax 8 articlesIdeal for winter jacketsTiered table - Capacity:min 8 articlesideal 12 articl

41、es (as shown)理想陳列容量-12款（如圖所示）max 16 articlesKey principles: 陳列原則Add bust or legs to signpost& demonstrate fit or selection3 way or large gondola - Capacity:min - 12 articles (as shown) 最小陳列容量-12款（如圖所示）ideal 16 articlesmax 22 articlesAll wall item destinations canbe replicated onto the gondola51最小陳列容

42、量-4款理想陳列容量-6款最大陳列容量-8款理想陳列容量-16款最大陳列容量-22款最小陳列容量-8款最大陳列容量-8款掛通-陳列容量組合陳列桌-陳列容量3面中島/大中島-陳列容量單品陳列構(gòu)架-地面器架所有陳列墻上的單品都可以在中島上重復(fù)出樣用半身?；蛲饶碚故娟惲锌钚徒ㄗh陳列冬季夾克系列鞋品陳列構(gòu)架52Capacity per 1200 wall bay:min - 12 articlesmax 20 articlesKey principles:Only x7 shelves from baseare shoppableStyles/silos are organisedverticall

43、yOne gender/category per wall bayHigh price/tech start at the topTriple or double display betterproducts from the top, the bottomrows can be used for single stylesif neededDo not mix thepresentation style oneach shelf. The complete1200 wall bay should lookthe same as shown here53鞋墻陳列模式 1陳列容量(1倉鞋墻）：最

44、小陳列容量-12款最大陳列容量-20款陳列原則只能使用7層鞋墻層板陳列鞋子同一縱向陳列同系列產(chǎn)品同一倉位只能陳列同性別/同系列產(chǎn)品頂部位置開始用于陳列高價位/科技型產(chǎn)品頂部位置可以兩只或者三只重復(fù)出樣；底部位置可以單只陳列同一層板不可以使用二種陳列方式，整個1倉鞋墻必須統(tǒng)一陳列Capacity per 1200 wall bay:min - 14 articlesmax 18 articlesKey principles:Only x7 shelves from baseare shoppableStyles/silos are organisedhorizontally then verti

45、callyOne gender/category per wall bayHigh price/tech start at the topShoes shown in twos, displaybetter products from the top, thebottom two rows can be used forsingle styles if needed54只能使用7層鞋墻層板陳列鞋子按照系列先橫向陳列然后再縱向陳列同一倉位只能陳列同性別/同系列產(chǎn)品頂部位置開始用于陳列高價位/科技型產(chǎn)品頂部位置可以兩只重復(fù)出樣，用于陳列較好產(chǎn)品；最后二層位置可以單只陳列陳列容量(1倉鞋墻）：最小陳

46、列容量-14款最大陳列容量-18款鞋墻陳列模式 2Do not mix thepresentation style oneach shelf. The complete1200 wall bay should lookthe same as shown here同一層板不可以使用二種陳列方式，整個1倉鞋墻必須統(tǒng)一陳列Capacity per 1200 wall bay:min - 12 articlesmax 16 articlesKey principles:Styles/silos are organisedverticallyOne gender/category per section

47、High price/tech start at the topDouble display better productsfrom the top, the bottomrow can be used for singlestyles if needed55鞋墻陳列模式 3陳列容量(1倉鞋墻）：最小陳列容量-12款最大陳列容量-16款同一縱向陳列同系列產(chǎn)品同區(qū)域只能陳列同性別/同系列產(chǎn)品頂部位置開始用于陳列高價位/科技型產(chǎn)品頂部位置可以兩只重復(fù)出樣，用于陳列較好產(chǎn)品；最后一層位置可以單只陳列配件墻陳列構(gòu)架56Slots are counted from the bottomand numbe

48、r stated is for the top toothRow 45Row 30Row 15Capacity:ideal - 3 articlesmax 6 articlesKey principles:Use the shelf below forselling stock providinga self service optionThis same type ofpresentation can also be created on these fixturesSMALL & LARGE GONDOLAKIT KART57陳列容量理想陳列容量-3款最大陳列容量-6款陳列原則也可以使用右

49、圖3個道具陳列大包，陳列模式不變小中島&大中島可以在層板上放置一個沒有填充物的包袋，讓顧客自助拿取。包墻陳列構(gòu)架（1200米寬度） - 手提包陳列倉（滾輪）Slots are counted from the bottomand number stated is for the top toothRow 34Row 23Row 12Capacity:ideal - 4 articlesmax 12 articlesKey principles:Stuff out the front bag withflat stock behind for self serviceSMALL & LARGE

50、GONDOLAKIT KARTRow 4558陳列容量理想陳列容量-4款最大陳列容量-12款陳列原則小中島&大中島同類產(chǎn)品的陳列也可以用右邊這些器架陳列展示This same type ofpresentation can also be created on these fixtures除了第一個雙肩背包需要有填充物，后面的雙肩包無須填充物包墻陳列構(gòu)架（1200米寬度） - 雙肩包Capacity:ideal - 30 articlesThis same type ofpresentation can alsobe created on these fixtures.Socks could

51、fill a completeside with caps on the otherSMALL & LARGE GONDOLAKIT KART59陳列容量Key principles:Use head & sock forms aboveto signpost and show fitsDivide socks & capsvertically. Segment by gender陳列原則理想陳列容量-30款在上層用頭模和腳模陳列展示襪子&帽子垂直分開陳列襪子&帽子，按性別分類同類產(chǎn)品的陳列也可以用這些器架陳列展示可以在一側(cè)陳列全部陳列襪子，在另一側(cè)陳列帽子小中島&大中島配件墻陳列構(gòu)架（1200米寬度） - 襪類產(chǎn)品/帽類產(chǎn)品60配件墻陳列構(gòu)架：2-3個配件墻61模特引導(dǎo)顧客流動線62主場模特63吸引顧客&激發(fā)購買欲望吸引顧客逛店興趣提升轉(zhuǎn)換率新