Wish如何提升銷量

Wish如何提升單量--魏晨亮Wish之如何提升銷量各大媒體爭相報(bào)道WISH大賣家日出千單后，各種的WISH干貨分享造成了大量中小賣家涌入，擴(kuò)充了產(chǎn)品數(shù)量，增加了賣家間競爭，所以產(chǎn)品價(jià)格偏低后，更激發(fā)了買家的購物欲望。那么想要在這個(gè)平臺(tái)獲得成果，拋開最原始賣家的運(yùn)氣與機(jī)遇成分我們需要做好哪些呢？標(biāo)題，tags，圖片,描述，選品，價(jià)格，運(yùn)營。都說條條大路通羅馬，不能說你必須要把這些所有做好才會(huì)爆單，或許你只需要做好其中之一你就出現(xiàn)了爆單也是有可能的。標(biāo)題：盡量精簡不要重復(fù)鋪關(guān)鍵詞，精準(zhǔn)關(guān)鍵詞+產(chǎn)品屬性+相關(guān)聯(lián)流量詞描述：在描述上不用花太多的心思，精準(zhǔn)簡練的描述出這個(gè)產(chǎn)品的顏色，尺寸，特性，材質(zhì)，包裝就夠了。

選品：這個(gè)主要客戶群體在16-30歲的購物平臺(tái)注定了他的產(chǎn)品會(huì)傾向于年輕化，個(gè)性化，張揚(yáng)化，時(shí)尚化。賣服裝的賣家會(huì)發(fā)現(xiàn)越是SEX的服裝在這個(gè)平臺(tái)越有成為爆款的幾率，還有之前的發(fā)光衣服發(fā)光鞋子都在這個(gè)平臺(tái)取得不俗的成績。價(jià)格：很多人說價(jià)格在wish上面不重要，因?yàn)槭峭扑退詢r(jià)格對(duì)成交的影響不大，但是這個(gè)說法從常識(shí)上來講就是不合理的，我們知道全世界的人都愛物美價(jià)廉的產(chǎn)品，如果你的價(jià)格不合適就算推送到客戶眼前那也沒辦法轉(zhuǎn)化成為訂單，價(jià)比三家的心理是人類的本性與常識(shí)，所以價(jià)格對(duì)于轉(zhuǎn)化還是很重要，如果你的產(chǎn)品多次被推送都沒有成交同樣會(huì)影響后期被推送的幾率，所以建議大家合力定價(jià)合力利潤基礎(chǔ)上，還需要盡量和工廠談成本價(jià)，批量生產(chǎn)提升價(jià)格競爭力。運(yùn)營：運(yùn)營分為店鋪整體把控和針對(duì)出單的產(chǎn)品的專門集中運(yùn)營。從店鋪整理把控上來說就是各項(xiàng)績效指標(biāo)，運(yùn)輸5天內(nèi)發(fā)貨，14天內(nèi)到貨，退款小于5%，仿品小于5%，如果這些指標(biāo)都能控制或者改善到平臺(tái)要求的水平基本上你的店鋪會(huì)慢慢進(jìn)入正向的循環(huán)。再來說單個(gè)產(chǎn)品運(yùn)營，由于wish上面沒有店鋪的概念只有產(chǎn)品的概念，所以一般wish的客戶經(jīng)理會(huì)建議你前期大量鋪貨，產(chǎn)品上萬的店鋪別的不講，光這幾率就比別人高很多了，然后再針對(duì)出單的產(chǎn)品去優(yōu)化圖片，對(duì)比同行價(jià)格與供應(yīng)商談批量訂購降低采購價(jià)，tags優(yōu)化，精細(xì)化運(yùn)作隨時(shí)關(guān)注市場價(jià)格動(dòng)態(tài)隨時(shí)調(diào)整，打造成為爆款并且延長爆款生命周期tagsTags：10個(gè)標(biāo)簽盡量利用二八原理，前面八個(gè)放精準(zhǔn)詞，后面二個(gè)放相關(guān)聯(lián)的大流量詞大家可以以下面的模式多次練習(xí)排版十個(gè)關(guān)鍵詞：精準(zhǔn)詞，長尾詞,屬性詞，修飾詞，使用場景，相關(guān)聯(lián)詞、寬泛詞、長尾詞對(duì)于詞匯的先后順序，有些賣家說越靠前權(quán)重越大，但是wish官方告訴我們前后順序沒有權(quán)重之分，那么我們就寧可信其有吧，把精準(zhǔn)詞和長尾詞放到最前面，提高匹配度。圖片：我們都知道網(wǎng)上購物，購的不是物是圖片??！所以圖片是否能一樣勾住消費(fèi)者飄忽的眼神尤為重要，wish作為大部分客戶都利用碎片化時(shí)間購物的平臺(tái)，如果你圖片不夠勾引人，那么買家可能在等車的空擋翻看兩頁就跳失了。幾大類目Tag匯總

一.關(guān)于Dress類的Tag總結(jié)1.類目詞：Clothes&Accessories/Apparel&Accessories>Women'sClothing>Dresses2.屬性詞：（1）袖長：LongSleeved/ShortSleeved/HalfSleeved/Sleeveless（2）袖型：BatSleeve/RufflesSleeve/SingleShoulderSleeve/Strapless/RegularSleeve（3）領(lǐng)型：O-neckCollar/V-neckCollar/Turn-downCollar/StandCollar/MandarinCollar/HighCollar（4）裙長：AboveKnee&MiniDress/Knee-lengthDress/CalfDress/Ankle-LengthDress/Floor-LengthDress（5）裙型：SheathDress/A-LineDress/LooseDress/PleatedDress/FitandFlareDress3.材質(zhì)詞：LycraDress/SpandexDress/SilkDress/NylonDress/CottonDress/PolyesterDress/LaceDress/ChiffonDress4.修飾詞：Fashiondress/SexyDress/TrendDress/BeautifulDress/CasualDress/BohemianDress/CollegeDress/SimpleDress/SweetDress/NoveltyDress/ChineseDress/5.場景詞：WorkDress/Sexy&ClubDress/BeachDress/SpringDress/SummerDress/AutumnDress/WinterDress/PartyDress幾大類目Tag匯總

有關(guān)于watch類的總結(jié)1.類目詞：Jewelry&Watches.>Watches>Wristwatches2.屬性詞：（1）形狀：RoundWatch/Heart-shapedWatch/TriangleWatch/OvalWatch/Animal-shapedWatch/Irregular-shapedWatch/SquareWatch/RectangleWatch（2）機(jī)芯：MechanicalWatch/QuartzWatch/ElectronicWatch/AutomaticWatch（3）功能：Water-proofWatch/Shock-proofWatch/DateWatch/ClockWatch/BluetoothWatch/PhoneWatch3.材質(zhì)詞：AcrylicWatch/CrystalWatch/ResinWatch/SiliconeWatch/StainlessSteelWatch/AlloyWatch/ZincAlloyWatch4.修飾詞：RedWatch/BlackWatch/WomenWatch/MenWatch/GirlWatch/FashionWatch/CausalWatch/DressWatch/LuxuriousWatch/SimpleWatch5.場景詞：SportWatch/BusinessWatch/WatchforWalk/WatchforRunning/WatchforMountaineer/WatchforCycle/WatchforCamping關(guān)WallSticker類的Tag總結(jié)1.類目詞：Home,Furniture&DIY/Home&Garden>HomeDecor>WallDecals&Stickers2.屬性詞：(1)樣式：3DWallSticker/PlaneWallSticker/MirrorSurfaceWallsticker（2）主題：AnimalWallSticker/CartoonWallSticker/CharactersWallSticker/FestivalWallSticker/PatternWallSticker/PlantWallSticker/TrafficWallSticker/PortraitWallSticker/LandscapeWallSticker/AbstractWallSticker/StillLifeWallSticker3.材質(zhì)詞：PaperWallSticker/PlasticWallSticker/MetalWallSticker/AlloyWallSticker/WoodenWallSticker/LeatherWallSticker/ResinWallSticker4.修飾詞：EuropeWallSticker/AmericanStyleWallSticker/ModernWallSticker/TraditionalChineseWallSticker/SolidWallSticker/CartoonWallSticker/ClassicalWallSticker/DisposableWallSticker5.場景詞：WallStickerforWall/WallStickerforSwitch/WallStickerforGlass/WallStickerforBathroom/WallStickerforToilet/WallStickerforFloor/WallStickerforRefrigerator/WallStickerforTile/WallStickerforCabinetStove關(guān)于FestivalAccessories類的Tag總結(jié)1.類目詞：Home&Garden>Festive&PartySupplies>ChristmasDecorationSupplies/DecorativeFlower&Wreaths/Event&PartySupplies/PartyMasks2.屬性詞：(1)裝飾種類：ChristmasFigurine/ChristmasRibbon/ChristmasStocking/ChristmasTree/ChristmasTreeOrnament/ChristmasTreeStand&Accessory/IndoorChristmasDecoration/OutdoorChristmasDecoration/CakeAccessory/NoiseMaker/PartyDecorations/Party Favor/CandyBox/Plate/Cup/Straw/TableCloth/Flags/Mask/InvitationCard/PlasticKnifeForkSpoon/BirthdayCap/Blowout/BirthdayCandles(2)圖案：Striped/Solid/Star/Cartoon/Heart/Animal/Zebra/Skull/Charter/Moon(3)花類別：Rose/Lily/Tulip/Camation/Calla/Lavenden/Daisy/Sunflower/Hybrid/Crystal/Gerbera/Wreath/DriedFlowers/Petal/FlowerVine/Rattan/SilkFlower/DoorLintelFlower/MirrorFlower/RondeFlower/BrideBouqet/W eddingFlower/DriedFlowerBag/DriedBranches/Leaf-shaped/TeaRose/SmallTeaBud3.材質(zhì)詞：Metal/ColoredGlaze/Alloy/Wood/Wooden/Plastic/Leather/Resin/Straw/Linen/Silk/SyntheticHair/Wool/Polyester/Acrylic/Polypropylene/BambooFiber/Spandex/ColoredCotton/Corduroy/Nylon/Chiffon/Velvet/T/C/Down/Flock/Jean/Core-SpunYarn/Viscose/Chinlon/Blending/Woolens/Stone/Non-wovenFabric/Paperboard/Acrylic/Bamboo/Leather/NaturalBottleGourd/PVC/Silicone/Paper4.修飾詞：Thick/Thin/Medium/Flower/Adults/Children/FullFace/UpperHalfFace/LowerHalfFace/Candle/Fiber/Lighted/Luminous/NoneLight/ElectricLight5.場景詞：AprilFool’sDay/BackToSchool/ChineseNewYear/Christmas/EarthDay/Easter/Father’sDay/Graduation/Halloween/Mother’sDay/NewYear/ThanksgivingDay/Valentine’sDay/Wedding/Party/Children’sDay關(guān)于PillowCase類的Tag總結(jié)1.類目詞：Home&Garden>HomeTextile>PillowCase/CushionCover2.屬性詞：(1)風(fēng)格：Jacquard/Twill/Pain/Dobby/Plaid/Stripe(2)圖案：Animal/Character/Dot/Floral/Geometric/Letter/Patchwork/Plaid/Print/Solid/Striped/Portrait/Endless/Paisley(3)樣式：Printed/PlainDyed/YarnDyed/Embroidered/Flocked/Batik(4)工藝：Woven/Knitted/Nonwoven/Knitted/Handmade/Crocheted(5)特性：Waterproof/Non-toxic/Eco-friendly/Disposable3.材質(zhì)詞：Polyester/Cotton/100%Silk/BambooFiber/100%Polypropylene/100%Cotton/100%Polyester/Linen/VelvetFabric/ChenilleFabric/Fur4.修飾詞：Fashion/Charm/Comfortable/Warm/Practical/Inflatable/Anti-static/Anti-Apnea/Cooling/Massage5.場景詞：PillowTowel/DecorativePillowcase/Pillowcase/HomeDecoration/SeatDecoration/HotelDecoration/Hospital/ChairDecoration/CarDecoration/BodyMassage/Bedding/Travel關(guān)于BabyCloth&Accessories類的Tag總結(jié)1.類目詞：Mother&Kids>BabyClothing>Accessories>Bibs&BurpClothes/Hats&Caps/Headwear/ReceivingBlankets/Baby’sSets/Rompers

2.屬性詞：(1)圖案：Animal/Character/Dot/Floral/Geometric/Letter/Paisley/Patchwork/Plaid/Print/Solid/Striped/Checkered/Gingham/Leopard/Skull/(2)類型：Adjustable/Fitted/VelcroClosure/Headbands/Bandanas/Barrettes/ElasticHairBands/HairClaws/HairCombs/HairRibbons/HairSticks/Hairbands(3)門襟：Zipper/DoubleBreasted/SingleBreasted/TripleBreasted/CoveredButton/HornButton/Belt/SingleButton/OpenStitch/Pullover(4)袖型：Drop-shoulder/Regular/BatwingSleeve/PuffSleeve/LanternSleeve/FlareSleeve(5)領(lǐng)型：O-neckCollar/V-neckCollar/Turn-downCollar/StandCollar/MandarinCollar/HighCollar/Turtleneck/CrewNeck/HoodedCollar/Squar