2023學(xué)年完整公開(kāi)課版Reading修改

Unit1AdvertisingReadingAdvertisementsAdvertisements自學(xué)導(dǎo)引語(yǔ)篇理解新知感悟Ⅰ重點(diǎn)單詞1．____________vt&vi做廣告，宣傳2．____________vt&vi欺騙；作弊n騙子；欺詐行為3．____________adj清白的，無(wú)罪的；純真的；無(wú)惡意的4．____________vt治愈；解決n療法，藥物；對(duì)策5．____________vi&n．評(píng)論advertisecheatinnocentcurecomment6．____________vt&vi使受益；得益于n益處；救濟(jì)金；獎(jiǎng)金7．____________vt推廣；促銷；促進(jìn)8．____________vt咨詢，請(qǐng)教9．intelligencen_________________10．comentaladj________________________14．camotton____________benefitoteconsult智力，才智；情報(bào)理解力；理解練習(xí)光亮，光澤福利心理的；智力的；精神的運(yùn)動(dòng)座右銘；格言?Steatchtheadvertisementswiththeore5Thetasteisgreat語(yǔ)篇理解ABCDEEBACDDoyoulieadvertisements2DoyouthinadvertisementportantroleinourlivesWhyorwhynotLead-inQuiclooTaeaquiclooatthetitleandthesubtitles小標(biāo)題Whatdoyouthinmightbediscussedinthearticle

Fast-reading1WhatdoadstrytopersuadepeopletodoTobuyaproductorservice,ortobelieveinanidea2WhatdoesPSAstandforent3WhatdotodoTheyaimtoteachusandhelpusleadbetterlivesIntroductionofsubjectSupportingdetailsConclusionReadingstrategy:readingepositorywritingstructurePara1Para2-4Para5ThesamestructureeistsineachpartSuentsQuestionsTorFMostmercialadsusesomeofthesamemethodsCommercialadscanoftengiveusvaluableinformationabouthowtoliveourlivesAnadwarningoingisaneampleofaPSAFTFTFTⅡScanthetetandchoosethebestansweraccordingtothetet1．a(chǎn)yaesuntrueclaimsaboutproductsorservicesCB3．Thebesttranslationfor“Yestolife，notodrugs”couldbe________A．對(duì)生命說(shuō)“Yes”對(duì)毒品說(shuō)“No”B．肯定生命否定毒品C．生命是對(duì)的毒品是錯(cuò)的D．珍愛(ài)生命遠(yuǎn)離毒品D4．ThesimilarityofcommercialadvertisementsandmercialadvertisementstellthecomentB．sciencenewsC．researchreportD．scientificdiscovery

AC?StepThree：CarefulReadingReadthetetagainandfillintheblansTitle：DefinitionAnadvertisementisashortfilmorshortarticlethatismeantto2.____________peopletobuysomething.Main3．_______Commercialadvertisements·Peopleshouldpayforthemto4.____________aproductorservice.·Generally，theyarenotaltogether5.____________.Theyoftenplay6.____________onus.PublicserviceAdvertisements·Theyareoftenplacedfor7.__________.·Theyaremadeto8.____________thepublic.·Theyaremeantto9.____________thepublic.ConclusionWemustalluseourintelligenceandnottobea10.____________tothem.Advertisementspersuadetypes/indsadvertiseinnocenttricsfreeservebenefitslave?StemaryAdvertisements，whichoftenusewordsandainofiscalledadvertisements，whicharemeanttoaadetoservethetoteachusandhelenthasbeenusingthemtoanyyearspersuadebelieveparttypescommercialoteservicecustomerscompleteattractivecleverpublicaimleadeducateReadthetetagainandanswerthequestions1Whereareadvertisementsusuallyfoundnomorethan11wordsInnewsagaines,ontheInternet,radioandtelevision2WhatisthemajordistinctionbetweencommercialadvertisementsandPSAsAcommercialadvertisementisonewhichsomeonehasentisoftenrunforfree,andismeanttoeducatethataffectspublicwelfare3Whyaresomeoftheadvertisementscleveraccordingtothearticlenomorethan18words4WhendidChinabeginanationwideorethan2wordsBecauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocentIn19965WhyshouldwefollowtheadviceinPSAsBecauseeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalotChoosethewordsbelowtofinishtheauthor’se-mailtoamentscamotebenefitcheatedeveniffoolConsolidationDearpanies___________theirproductsdealingwithcommentsoteBeforeIconsultedyou,Ihadnocomighttryto________embertothinbeforeIbuysomethingsothatIwillnotbe_______________Iwillalsooreattentiontothepublicservicead____________foolevenifcheatedcampaignsNowInowhowtheycan__________societyIwillencouragemyfriendstooreattentiontothemaswellThanyouagainforhelefindsomuchusefulinformation!YoursQianLilibenefitIhomercialadsaremeantto_________uchabouthowanadvertisermightbetryingtotric_________intobuyingauchsmarteraboutwhatthingstobuypublicwelfarecustomersoteintendedEveniftherearelotsofecitingimagesandlanguage,IwillremembertothinaboutthethingsIbuyIwillalsooreattentiontothe_________yfriendstoaswellThanyouagainforhelefindsomuchusefulinformation!Yoursfaithfully,QianLilinationwidecampaignsencourageDebateGroupA: AdvertisinghasapositiveeffectonourlivesGroupB: AdvertisinghasanegativeeffectonourlivesLanguagepoints1Wearesousedtothem…line1beusedtodo/doingsth---getaccustomedtousedto---hanotquiteusedtolivinghere/citylifeIusedtoliveinNanjingE:Thenewmachine_____notusedtocontrollingBisusedtoincreasing;don’tusedtocontrolCusedtoincrease;don’tusedtocontrolDusedtoincreasing;amnotusedtocontrolA注意被動(dòng)語(yǔ)態(tài)的區(qū)別！2Ididsomeresearchon…（line2

…tosharewithyouline3research:1Ndo/conductresearchon:我正在做關(guān)于廣告的研究。2Vtostudy商人研究市場(chǎng)很重要。sharewith:usesthtogetherwithegI’dlietosharemyboowithyouShe_____mytroublesaswellasmyjoysAshareswithBsharesinIamconductingresearchonadvertisementsIt’simantoresearchthemaretBsharesthwithsb3encouragepeople…believeinanidealine6encourage:givesusbelievein:tohavefirmfaithinManyadeuanbeingsbelieveinbelieveYoucandoitwell!4…forfree,andareintendedto…line11forfree:freeofcharge/withoutentYoucantaetheticetforfree每個(gè)孩子都會(huì)得到一本免費(fèi)的書(shū)。intendto:design/meantodosthIintendedtodoit,butI’mafraidIforgotWhathesaidatthemeeting____maeustosupporthisideaAintendedtoBintendstoCwasintendedtoDisintendedtoEverychildwillgetabooforfreeC5Chinahasstronglawsto…line14…eeWeshouldorerelativephrases:beingburnedbythesunlightprotect/prevent…(from)…stop/keep…from…6fromadvertisementsthatlieor…line14lie:liedeaboutherage!lie:layorninglay:laidyshoulderE:He____thebooonthedesandtoldmethathehad____inbedforthewholemorningButInewthathewas____tomelaidlainlying7…mustbeawareofthemethodsline16beawareof:realiingsththateistsAreyouawareoftheimeawarethatsomethingwasburning我很清楚吸煙有害健康。AreyouawareofthetimeI’mwellawarethatsmoingisbadforourhealth8…connectthemtothefood…line25connect:bringtogether/joinThetwocitiesareconnectedbyarailwaySheisconnectedwithafamousfamilyYoushouldnotconnectthetwodifferentthingstoeachother我這就給你接通王先生的電話。connection:Ninconnectionwith他們與這個(gè)案件有關(guān)聯(lián)。I’llconnectyouwithMrWangimmediatelyTheyareinconnectionwiththecase9Wemustnotfallforthisind…line26fallforsth:tobetricedYoushouldbecleverenoughnottofallforhistrics他說(shuō)他是學(xué)生我信以為真。fallguy:et,fellforeachotherandgotmarriedsiweeslaterMorephrasesaboutfallHesaidthathewasastudentandIfellforitfa