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Theeco-digitaleraTM
THEDUALTRANSITIONTOASUSTAINABLEANDDIGITALECONOMY
#GetTheFutureYouWant
DIGITAL
DAT
DESIGN
INSTITUTE
THARVARD
RESEARCHINSTI
TUTE
Executive
Summary
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Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
:
Intheeco-digitaleraTM,theeconomyis
undergoingadualtransition,delivering
economic,environmental,andsocialvalue.
Ourresearchrevealsthatnearlyeightin
tenorganizations(77%)agreethatweare
experiencingadualtransitiontowardsamoredigitalandsustainableworld.
Focusoneconomic,environmental,andsocialgains
Diversetalent
Scalingdigitaltechnologies
Digitalplatforms
Newrevenuestreams
ECO-DIGITALERATM
Collaborativeecosystems
Software-de?nedtransformation
Exploringemergingtech(GenAI,SynBio)
Sustainablebusinessmodels
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
Executive
Summary
3
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Theeco-digitaleconomyisexpectedtodoublein
sizeoverthenextfiveyears,withaCAGRof15%.
?Theeco-digitaleconomyispoisedforsubstantial
growth,projectedtoexpandfromthecurrent$16.6trilliontoaround$33trillionby2028.
?Thisshiftisunderlinedbydigitaltechnologiesplayingaroleinemissionsreduction,morethanoffsettingtheirowncarbonfootprints.
?However,weareatthedawnoftheeco-digitaleraTM;thevastuntappedpotentialofdigitaltechnologiesawaitsexploration.
Scalingupofmainstreamdigitaltech,emergence
ofnewinnovations,andsustainability
investmentswillfuelthisgrowth.
?Digitalinvestmentasaproportionofrevenueisalsoexpectedtodoubleinthenextfiveyears.
?Amajority(60%)oforganizationsexpressconfidenceintechnology'spotentialtoexpeditetheachievementofsustainabilitygoals,leadingtoincreasedinvestmentindigitalsolutionsfortheirsustainabilityimpact.
?Scalableadoptionofdataanalyticsandcloudsolutionswillunlocknewrevenuestreams,enhancingcostefficienciesandexpeditingsustainabilityinitiatives.
?Digitalplatformsandcollaborativeecosystemsaresettogainprominence.
?Nearlyhalfoforganizationsarecurrently
developingastrategytoharnessthepotentialofemergingtechnologies,suggestingawidespreadforward-lookingapproach.
Significantbusinessbenefitsawaitthoseorganizationsthatcanharnessdigitaltech.
?Scalingtechnologiespromisessignificantbusinessadvantagesacrosstheentirevaluechain.
?Aswellasgreaterefficiency,digitaltechnologiespresentsubstantialcostsavings,pavingthewayforadditional
investmentopportunities.
?Furthermore,theadoptionofdigitaltechnologieswillcatalyzetheevolutionofsustainablebusinessmodels.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
4
Executive
Summary
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Howtoharnesstheopportunities
ofaneco-digitaleraTM.
?Identifyefficienciesacrossthebusinesstodrivecostsavings.
?Striveforawell-balancedblendofshort-to-medium-termsuccesses,supportedbyclearbusinessobjectives.
?Reinvestsavingsintodigitaltransformationinordertomaximizebenefits.
?Embedsustainabilityandaccessibleperformancemetricsintotheproductandserviceslifecycle.
?Tapintotheindustryandsupplierecosystemtoaccelerateimprovements.
Optimalintegrationofdigitalandsustainability
willyieldenvironmentalandsocietal
benefits,inadditiontoeconomicones.
?Integrationofdigitaltechnologieshasrenderedorganizationsmoresustainableacrosstheentirevaluechain.
?Overthepastfiveyears,organizationshaveachieved
a24%reductioninenergyconsumptionanda21%
decreaseingreenhousegas(GHG)emissionsthroughtheimplementationofdigitaltechnologies,amongother
notablebenefits.
?Beyondenvironmentalgains,thesetechnologiesalsocontributepositivelytosocietybygenerating
jobopportunities,mitigatingbiasanddiscrimination,
andempoweringsmallbusinesses,amongother
significantadvantages.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
5
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Whoshould
readthisreportandwhy?
Thisreportprovidesdigital,business,and
sustainabilityleadersacrosssectorsinsightintotheevolutionofthedigitaleconomy.Among
digitalleaders,chiefdigitalofficers,chiefdataofficers,headsofAI/analytics,chiefinformationtechnologyofficers,chieftechnologyofficers,andheadsofR&D,engineering,andinnovationwillfindituseful.Additionally,giventhe
growingimportanceofdigitalstrategyfor
businessandsustainability,thereportwill
informCEOs,CxOsingeneralmanagement,strategy,finance,sales,andmarketing,aswellassustainabilityexecutives.
Thisreportisbasedonthefindingsofan
extensiveindustrysurveyof1,500senior
executives(directorlevelandabove)from
globalorganizationswithannualrevenue
above$1billion(90%ofthesample)and
startupswithmarketcapitalizationofover
$1billion(10%ofthesample).Around65%
ofsurveyedexecutivesbelongtothedigital
category,whiletheremaining35%come
fromtheotherrelevantbusinessfunctions
listedabove.SeetheResearchMethodology
attheendofthereportformoredetails.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
Introduction
6
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Thelate2000swasatimeoffascinatingdevelopmentsin
thedigitalworld.Nokiawasadominantplayerinthemobile
market,withover40%marketshare,andsalesofBlackBerry
smartphoneswererising.Then,ApplelaunchedtheiPhone,
disruptingthatdominance.1ImageNet,theimagedatabase
thatrevolutionizedAIresearch,wasstillinitsinfancy.2The
hashtagwasbornin2007;3Uberwasfoundedin2009;4and
Instagram’sfirstpostwaspublishedonlyinJuly2010.5Entire
productecosystemswerecreatedaroundsmartphones;
organizationsexperimentedextensivelywithemerging
technologiessuchasartificialintelligence(AI);newsocialand
culturalphenomenasuchassocialmediabegantoblossom;
andentireindustries(suchastransportation)experienced
seismicdisruption.
Fast-forwardtotodayandtherearesimilardevelopmentsin
evidencearoundtheworld.ThegenerativeAIappChatGPT
garnereditsfirst100millionuserswithinjusttwomonthsof
itslaunchinNovember2022,6onlytobesurpassedbyMeta’s
Threadsappafewmonthslater.TikTok–onlylaunchedin
mid-2016–hassurpassedInstagramtobecometheworld’s
mostdownloadedapp.Inadditiontothesecommercial
developments,withtheadoptionoftheParisAgreementin2015,anewconsciousnessemergedaroundtheurgentneedtotackletheclimatecrisisandpromotesustainability.Technologyisplayingabigroleinsustainabledevelopment,particularlyinattemptstomitigateclimatechange,from
reducinggreenhousegas(GHG)emissionstomonitoringfloodlevelsandwildfireconditions,therebyhelpingtopreventdamageandlossoflife.7
Evenasthedigitalworlddeliverseconomic,environmental,
andsocietalbenefits,therearereasonstobelievewhatwe’veseeninthepastdecadeorsoisjustscratchingthesurface.
Belowareafewexamplesthatillustratethis(seealsoFigure1):
1.Globally,only6%ofgrocerysaleshappenonline,8and
e-commercestillmakesuponlyabout20%ofworldwideretailsales,evenasdigitalleaderssuchaspizzaspecialistDomino’sgenerateovertwo-thirdsoftheirglobalretailsalesthroughdigitalchannels.Thee-commercemarketissettoconstitute24%ofglobalretailsalesby2026.9
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
Introduction
7
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
2.Electricvehicles(EVs)currentlyconstituteabout2%
oftheglobalcarfleet;however,theEVmarketis
witnessingexponentialgrowth:14%ofallnewcarssold
in2022wereelectric,upfromlessthan5%in2020.10
3.In2020,64.2zettabytesofdataweregenerated
globally,indicatinga314%increasefrom2015.11The
amountofdatabeingcreatedisgrowingexponentially,
anditisestimatedthatby2025,theworldwillbe
generatingover180zettabytesofdataperyear,nearly
threetimesthatof2020.12
4.Withinthelastfiveyears,advancedAImodelsand
algorithmshavebecomecapableofcomprehending
writtenandspokenlanguageandimagerecognition
capableofmatchingorevenexceedinghuman
performance.13
5.5Gtake-upismuchfasterthanforitspredecessors,
withsubscribernumbersprojectedtogrowfivefoldin
2022–28.14
6.Innovationishelpingorganizationsbecomemore
sustainable.HPusesalifecycleassessment(LCA)tool
thatfacilitatescutting-edgeandrefinedmodellingbasedonHP-specificparameterstocalculateGHGemissions
associatedwithorganization-specificsystems.Using
thetool,HPevaluatedthepotentialtodecreaseGHG
emissionsbyswitchingfrommetalpartsproducedusingmilledaluminumtolighterpartsproducedwithHP
3Dprinting.Theassessmentdemonstratedapossiblereductionincarbonfootprintof60–78%.15
Theworldexpectsanotherdigitalwavetodelivernotonly
economic,butalsoenvironmentalandsocialvalue.Butis
thisreallyarevolutionintheworldeconomy,orincrementalevolution?Arewewitnessingadualtransitiontoamore
digitalandsustainableworld?Andhowmucheconomicandsocialvaluecanweexpect?Withthisresearch,weattempttoanswerthesequestions.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
Million
。
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
FIGURE1.
Rapidtechnologicalprogressispropellingdigitalandsustainablegrowth
ELECTRICCARSALES,2010–2023
RETAILECOMMERCESALESWORLDWIDE,2021–2026
trillions,%change,and%oftotalretailsales
16
14
$8.148
$7.528
12
$6.913
$5.717
$6.310
$5.211
10
8
6
21.9%
9.6%
23.0%24.0%
19.7%
18.8%
20.8%
4
17.1%
8.9%8.2%
20252026
%oftotalretailsales
2
9.7%
10.4%
0
2024
2023
2022
2021
20102011201220132014201520162017201820192020202120222023E
%change
Retailecommercesales
ChinaEuropeUnitedStatesOther
Note:2023sales(”2023E”)areestimatedbasedonmarkettrendsthroughthefirstquarterof2023.
Source:eMarketer,InsiderIntelligenceSource:IEAanalysisbasedonEVvolumes.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
9
-40
-60
-80
-100
2000
2005
2010
2015
2020
5Gsubscriptionuptakeisfasterthanfor4G
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
LANGUAGEANDIMAGERECOGNITIONCAPABILITIESOFAISYSTEMSHAVEIMPROVEDRAPIDLY
TestscoresoftheAIrelativetohumanperformance
AIsystemsperformbetterthanthehumanswhodidthesetests
+20
0
Humanperformance,asthebenchmark,issettozero.
AIsystemsperformworse
-20
Handwritingrecognition
Speechrecognition
Imagerecognition
Readingcomprehension
Languageunderstanding
ThecapabilityofeachAIsystemisnormalizedtoaninitialperformanceof-100.
LicensedunderCC-BYby
theauthorMaxRoser
COMPARISONOF5GAND4GSUBSCRIPTIONUPTAKEINTHEFIRSTYEARSOFDEPLOYMENT(BILLIONS)
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0
012345678910
Yearssince?rstdeployment
5G(2018-2028)4G(2009-2019)
Datasource:Kielaetal.(2021)-Dynabench:RethinkingBenchmarkinginNLP
OurWorldinD-Researchanddatatomakeprogressagainsttheworld’slargestproblems.
Source:Ericsson,MobilityReport,November2022.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
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Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
THEWORLDIS
EXPERIENCINGADUALTRANSITIONTOWARDSAMOREDIGITALAND
SUSTAINABLEFUTURE–WECALLITTHE
“ECO-DIGITALERATM”
Theterm“eco-digitaleconomy”referstothedualtransitiontoaneconomythatdeliversnotonlyeconomicvalue,but
alsoenvironmentalandsocialvalue.Intheeco-digitaleraTM,thereisgreaterexplorationofdigitaltechnologies’value
tobusiness,inwhichtheyplayacrucialroleinachieving
sustainablegoals;fastevolutionofemergingtechsuchasgenerativeAIandsyntheticbiology;andgreater
collaboration,givingrisetodigitalecosystems.
Oursurveyrevealedthat79%ofrespondentsbelievethey
arecurrentlywitnessingtheemergenceofaneco-digital
eraTMthatismoreinterconnected,data-driven,accessible,
andsustainable,resultinginsignificantlygreaterreach,scale,andsocialimpact(seeFigure2).
ElisabetSvensson,HeadofTechnologyAcademyatSKF
Group,suggeststhattheevolvingeconomyiscreating
transformativeopportunities:“Theeconomyhasbeen
evolving,yetthenew,untappedpossibilitiesstemmingfromtheconvergenceofmultipletechnologies,collaborative
innovation,andthesurgingprominenceofdigitalplatformsmarkanewtransformativeera.Thiswillreshapethewaybusinessesoperate.Organizationswhoareabletosolve
crucialcustomerpainpointsbyembracingtheseprofoundchangeswillgainasignificantcompetitiveedge.”
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
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Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
FIGURE2.
Theeconomyintheeco-digitaleraTMdiffersmarkedlyfromthetraditionaldigitaleconomy
TRADITIONALDIGITALECONOMY
Limitedexplorationofdigital’svaluetobusiness
Sustainabilityasastandalone,nice-to-havepursuit
Limitedexplorationofnewrevenuestreams
Ad-hocuseoftechnologyfordrivinge?ciency
Individualorganizations
workinginsilos
Changesinskillsdemanddrivenbydigitalization
EMERGINGECO-DIGITALECONOMY
Doublingofthesizeoftheeco-digitaleconomywithinthenext?veyears
Sustainabilityasamust-have,poweredbydigitaltechnologies
Softwareanddigitalplatformsdriveemergenceofnewrevenuestreams
Emergingtech(e.g.,genAI,SynBio,quantum)boostsinnovation,productivity,anddecision-making
Collaborationandpartnershipsacrossindustriesgiverisetodigitalecosystems
Increaseddemandforadiversemixoftalentandnewwaysofworking
WHYITMATTERS
Thesizeoftheemergingeco-digitaleconomyisexpectedtonearlydoublefrom$16.6trilliontodayto$32.9trillionin2028
Digitaltechnologiescontributemoretoreducingemissionsthantheirowncarbonfootprint
CapgeminiresearchfoundthatautomotiveOEMs’software-basedrevenuecouldtriplefrom$181billion(2021)to$640billionby2031
In2023,Microsoftlaunched365Copilot,thegenAI-poweredassistant,acrossallitsappsandservices
FrankLoydl,CIOatAudiAG:“Theoutcomes[ofcollaboration]areevident:signi?cantquality
improvements,enhancedspeed,expandedservicecapabilities,andthecreationofnewbusinessmodels.”
TheCDOatatelecomcompany:”Talentisacriticalfactorfornavigatingtheneweconomy[…]Withouttherightcultureandtalent,wewillneverbeabletomakeprogress.”
Source:CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvardAnalysis.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
12
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
"Theeconomyhasbeenevolving,yetthenew,untappedpossibilitiesstemmingfromtheconvergenceofmultipletechnologies,
collaborativeinnovation,andthesurgingprominenceofdigital
platformsmarkanewtransformativeera.Thiswillreshapethe
waybusinessesoperate.Organizationswhoareabletosolvecrucialcustomerpainpointsbyembracingtheseprofoundchangeswillgainasignificantcompetitiveedge.”
ELISABETSVENSSON
HeadofTechnologyAcademy
atSKFGroup
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
13
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
THEECO-DIGITAL
ECONOMYWILLBEMOREDIGITALANDSUSTAINABLE
Theeconomyisbecomingmoresustainable,drivenby
increasingawarenessofenvironmentalandsocialissues.
Industriesareembracinggreentechnologiesandrenewableenergysources,whilecircular-economyprinciples,
emphasizingreuseandrecycling,aregainingtractionandminimizingwaste.Basedonourresearch,atoverhalf(64%)oforganizations,sustainabilityisontheagendaofevery
C-suiteexecutive.
MagdalenaGerger,formerlyaMemberoftheGroup
SustainabilityCouncilAdvisoryBoardtotheManagement
BoardofVolkswagen,states:“Ourgroup'stransformation
towardsustainabilitywasinitiallydrivenbysurvival.If
thegroupdidnotundertakethisfundamentalchange,the
companywouldmostlikelybecomeirrelevantanddisappearovertime.Sustainabilitywasexpectedbyourcustomers,
investors,andfromsociety.”16
Consequently,thisevolutionofaneco-digitaleraTM
willinvolveaharmoniousconvergenceofdigitaland
sustainability.Ourresearchrevealsthatnearlyeightintenorganizations(77%)agreethattheyareexperiencingadualtransitiontowardsamoredigitalandsustainableworld(seeFigure3).
FIGURE3.
Organizationsareexperiencingadualtransition
SHAREOFORGANIZATIONSEXPERIENCINGA
DUALTRANSITIONTOWARDSAMOREDIGITALANDSUSTAINABLEWORLD
77%
Source:CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard,Eco-DigitalSurvey,May–June2023;N=1,505executives.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
14
“Theevolvingeconomywillbecomeconsiderablymoredigitalandsustainablethanitispresently.Moreover,thetransitiontodigitalpromotesincreasedsustainability.”
ASHLEYFLIGHT
ExecutiveDirectorandHeadofMarketingAutomationandEventsPlatform(EMEA)atJPMorganAssetManagement
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Aswewillseeinthefollowingsections,utilizingdigitaltechnologiestopowersustainabilityoffersmultifacetedbenefits,includingoptimizing
resourceusage,loweringlevelsofGHG
emissionstoenhanceenergyefficiency,reducingenvironmentalimpactthroughdata-driven
decisions,andpromotingtransparencyinsupply
chains.AshleyFlight,ExecutiveDirectorandHeadofMarketingAutomationandEventsPlatform
(EMEA)atJPMorganAssetManagement,echoesthissentiment:“Theevolvingeconomywill
becomeconsiderablymoredigitalandsustainablethanitispresently.Moreover,thetransitionto
digitalpromotesincreasedsustainability.”
TheEuropeanCommissionrecognizestheinterdependenceofthegreenanddigital
transitions,consideringthemtwin,mutually
supportivechallenges.Thedigitaltransitionis
seenasacriticalenableroftheEuropeanGreenDeal,playingapivotalroleinreducinghumanity’senvironmentalfootprint.17
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
15
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
16
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
01
THEECO-DIGITALECONOMYIS
EXPECTEDTODOUBLEINSIZE
INTHENEXTFIVEYEARS
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
FIGURE4.
Expertsexpecttheeco-digitaleconomytonearlydoubleinsizeinthenextfiveyears
SIZEOFTHEECO-DIGITALECONOMY
26.2%
15.8%
8.7%9.0%
5.6%5.6%
4.0%4.1%
4.575.3616.632.9
2015
2018
Current,2023,Global
Expected,2028,Global
Digitaleconomyas%ofGDP
Derivedfromoursurveyinputs
GlobalUSEUAustralia
Derivedfromsecondarysources
Source:CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard,Eco-DigitalSurvey,May–June2023;N=1,505executives,N=150executiveswhoaredigitalleadersintheirorganizations;CapgeminiResearch
Instituteanalysis.FurtherdetailsonthecalculationsandsourcesintheAppendix.
17
Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Theeco-digitaleconomyhasgrownexponentiallyinrecent
years,transformingeconomiesandindustries.Experts
expectitwillnearlydoubleinsizefrom$16.6trilliontodayto$32.9trillionin2028,representinga15%CAGR(seeFigure4).
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
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Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Despitethevolatilegeo-politicalenvironment,organizationsbelievethat,inthelongterm,theglobaleconomywillmarchtowardsaneco-digitalfuture.Morethan7in10organizations(71%)wesurveyedagreethatdigitallydrivenbusinessmodelswillbethekeytogrowthinthenext3?5years.Further,60%oforganizationsexpectdigitallydrivenbusinessmodelsto
generatemorerevenuethantraditionalbusinessmodels.
TheWorldBank18estimatesthatthedigitaleconomy
currentlycontributesmorethan15%ofglobalGDPandthat,overthepastdecade,ithasbeengrowingattwoandahalftimesthepaceofphysicalworldGDP.19
WefoundthattheAsianeco-digitaleconomycontributesmosttoregionalGDP(seeFigure5).
%
oforganizationsexpectdigitallydriven
businessmodelstogeneratemorerevenue
thantraditionalbusinessmodels.
FIGURE5.
Byregion,theAsianeco-digitaleconomycontributesmostrelativetoGDP
ECO-DIGITALECONOMYASA%OFGDP,CURRENTVS.2028
32.1%
22.4%
29.7%
16.5%
29.4%
15.5%
Asia
NorthAmericaEurope
CurrentExpected,2028
Source:CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard,Eco-DigitalSurvey,May–June2023;N=1,505executives,N=150executiveswhoaredigitalleadersintheirorganizations;CapgeminiResearch
Instituteanalysis.Asia,excludingChina=Australia,Japan,India,Singapore;Europe=France,Germany,Italy,Norway,Netherlands,Spain,Sweden,UK;NorthAmerica=Canada,USA.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
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Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Further,wefindthat:
?accordingtorecentresearch,South-eastAsia’sdigital
economyregistereda20%increaseinsizefrom2021,andarecentstudyforecaststhatitwillreach$224billionby
2025;20further,pre-pandemic,Asiaaccountedfor60%oftechnologypatents,upfrom40%twodecadesearlier.Italsoaccountsfornearly60%ofglobalonlineretailsales;21
?theUSdigitaleconomyproduced$3.7trillionofgross
outputin2021(upfrom$3.3trillionin2020),equivalentto10.3%ofGDP;22
?Finland,Denmark,theNetherlands,andSwedenhavethemostadvanceddigitaleconomiesintheEU.23
Thesurgecanbeattributedtovariousfactors,includingdatautilization,cloudtechnology,collaborativeecosystems,andconnectedproducts/services.
WeobservethattheUSaccountsfor25%ofthecontributiontotheeco-digitaleconomyamongsurveyedcountries,withJapan'seco-digitaleconomyrepresenting11%ofthetotal,followedbyothercountries(seeFigure6).
FIGURE6.
TheUSeco-digitaleconomyconstitutesone-quarteroftheglobaldigitaleconomy
SIZEOFECO-DIGITALECONOMY,BYCOUNTRY
25.8%US
Others
41.1%
11.1%Japan
0.4%Norway
0.6%Singapore
Sweden
0.8%
France
3.9%
3.6%Germany3%India
2.5%UK
0.9%Australia
1.0%Spain
1.5%Italy
2.1%Canada
1.5%Netherlands
Source:CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard,Eco-DigitalSurvey,May–June2023;N=1,505executives,N=150executiveswhoaredigitalleadersintheirorganizations;CapgeminiResearch
Instituteanalysis.
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
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Theeco-digitaleraTM:Thedualtransitiontoasustainableanddigitaleconomy
Digitaltechnologies
contributemoreto
reducingemissionsthan
theirowncarbonfootprint
Digitaltechnologiescanexpediteprogresstowards
sustainabilitygoals.Thepercentageofglobalemissions
fromthedigitalsectoris3.7%atpresent,24,25butisprojectedtoreach14%by2040.26Assumingconsistentgrowthfrom
currentlevelsto2040,thepercentageofglobalemissionsfromthedigitalsectorwillriseto7.2%by2028.
Organizationsinourresearchhavealreadyrealizeda20.9%reductioninGHGemissionsoverthelastfiveyearsby
adoptingdigitaltechnologiesintheirsustainabilityinitiatives.Byscalingupdigitaladoption,theyhavethepotentialto
achieveareductionofover30%inGHGemissionsoverthenextfiveyears.Assumingthesenumbersareconsistent
globally,wecanestimatethenetimpactofthegrowthofdigitalonglobalGHGemissionsthroughtwoscenarios:
CapgeminiResearchInstituteandDigitalValueLabattheDigitalDataandDesignInstituteatHarvard2024
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FIGURE7.
Overthenextfiveyears,digitaltechnologiesareanticipatedtomakeanetreductioninemissions
IMPACTOFDIGITALONGHGEMISSIONS(INGT
CO2-eq)OVERTHENEXT5YEARS(CONSERV
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