國(guó)際化戰(zhàn)略教材

1、Transparency 8-1第八章國(guó)際化戰(zhàn)略Michael A. HittR. Duane IrelandRobert E. Hoskisson1999 South-Western College PublishingTransparency 8-2Chapter 3內(nèi)部?jī)?nèi)部環(huán)境環(huán)境Chapter 2外部外部環(huán)境環(huán)境戰(zhàn)略戰(zhàn)略 意向意向戰(zhàn)略戰(zhàn)略 宗旨宗旨戰(zhàn)略戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)競(jìng)爭(zhēng)勢(shì)態(tài)超過(guò)平均水準(zhǔn)的超過(guò)平均水準(zhǔn)的回報(bào)回報(bào)反饋反饋戰(zhàn)略制訂戰(zhàn)略制訂Chapter 4經(jīng)營(yíng)經(jīng)營(yíng)-級(jí)別級(jí)別戰(zhàn)略戰(zhàn)略Chapter 5競(jìng)爭(zhēng)競(jìng)爭(zhēng)動(dòng)態(tài)動(dòng)態(tài)Chapter 6公司公司-級(jí)別級(jí)別戰(zhàn)略戰(zhàn)略Chapter 8國(guó)際化國(guó)際化戰(zhàn)略戰(zhàn)

2、略Chapter 9合作合作戰(zhàn)略戰(zhàn)略Chapter 7收購(gòu)收購(gòu) &重組重組戰(zhàn)略實(shí)施戰(zhàn)略實(shí)施Chapter 10公司公司治理結(jié)構(gòu)治理結(jié)構(gòu)Chapter 11結(jié)構(gòu)結(jié)構(gòu)& 控制控制Chapter 12戰(zhàn)略戰(zhàn)略領(lǐng)導(dǎo)領(lǐng)導(dǎo)Chapter 13企業(yè)家精神企業(yè)家精神 & 創(chuàng)新創(chuàng)新戰(zhàn)略戰(zhàn)略投入投入戰(zhàn)略戰(zhàn)略行動(dòng)行動(dòng)戰(zhàn)略戰(zhàn)略產(chǎn)出產(chǎn)出Transparency 8-3Transparency 8-4Transparency 8-5Transparency 8-6企業(yè)在國(guó)內(nèi)市場(chǎng)引企業(yè)在國(guó)內(nèi)市場(chǎng)引進(jìn)創(chuàng)新進(jìn)創(chuàng)新Transparency 8-7產(chǎn)品需求增加，產(chǎn)品需求增加， 企業(yè)開始出口產(chǎn)品企業(yè)開始出口產(chǎn)

3、品企業(yè)在國(guó)內(nèi)市場(chǎng)企業(yè)在國(guó)內(nèi)市場(chǎng)引進(jìn)創(chuàng)新引進(jìn)創(chuàng)新Transparency 8-8國(guó)外競(jìng)爭(zhēng)對(duì)手國(guó)外競(jìng)爭(zhēng)對(duì)手開始生產(chǎn)開始生產(chǎn)產(chǎn)品需求增加，產(chǎn)品需求增加， 企業(yè)開始出口產(chǎn)品企業(yè)開始出口產(chǎn)品企業(yè)在國(guó)內(nèi)市場(chǎng)企業(yè)在國(guó)內(nèi)市場(chǎng)引進(jìn)創(chuàng)新引進(jìn)創(chuàng)新Transparency 8-9企業(yè)開始在企業(yè)開始在海外生產(chǎn)海外生產(chǎn)國(guó)外競(jìng)爭(zhēng)對(duì)手國(guó)外競(jìng)爭(zhēng)對(duì)手開始生產(chǎn)開始生產(chǎn)產(chǎn)品需求增加，產(chǎn)品需求增加， 企業(yè)開始出口產(chǎn)品企業(yè)開始出口產(chǎn)品企業(yè)在國(guó)內(nèi)市場(chǎng)企業(yè)在國(guó)內(nèi)市場(chǎng)引進(jìn)創(chuàng)新引進(jìn)創(chuàng)新Transparency 8-10生產(chǎn)開始標(biāo)準(zhǔn)化生產(chǎn)開始標(biāo)準(zhǔn)化并向低成本的國(guó)家并向低成本的國(guó)家移動(dòng)。移動(dòng)。企業(yè)開始在企業(yè)開始在海外生產(chǎn)海外生產(chǎn)國(guó)外競(jìng)爭(zhēng)對(duì)手國(guó)外競(jìng)爭(zhēng)

4、對(duì)手開始生產(chǎn)開始生產(chǎn)產(chǎn)品需求增加，產(chǎn)品需求增加， 企業(yè)開始出口產(chǎn)品企業(yè)開始出口產(chǎn)品企業(yè)在國(guó)內(nèi)市場(chǎng)企業(yè)在國(guó)內(nèi)市場(chǎng)引進(jìn)創(chuàng)新引進(jìn)創(chuàng)新Transparency 8-11Transparency 8-12Transparency 8-13Transparency 8-14Transparency 8-15Transparency 8-16Transparency 8-17Transparency 8-18Transparency 8-19Transparency 8-20要素條件要素條件基本要素基本要素- 土地, 勞動(dòng)力高級(jí)要素高級(jí)要素- 高學(xué)歷的工人- 數(shù)位通訊設(shè)施一般要素一般要素- 資金, 基礎(chǔ)設(shè)施

5、特殊要素特殊要素- 具有技能的人力需求要素需求要素本國(guó)自身的規(guī)模足夠支持規(guī)模效率Transparency 8-21相關(guān)相關(guān) & 支持工業(yè)支持工業(yè)- 日本照相機(jī) & 復(fù)印件- 意大利皮鞋 & 皮件要素條件要素條件基本要素基本要素- 土地, 勞動(dòng)力高級(jí)要素高級(jí)要素- 高學(xué)歷的工人- 數(shù)位通訊設(shè)施一般要素一般要素- 資金, 基礎(chǔ)設(shè)施特殊要素特殊要素- 具有技能的人力需求要素需求要素本國(guó)自身的規(guī)模足夠支持規(guī)模效率Transparency 8-22Transparency 8-23Transparency 8-24Transparency 8-25Transparency 8-2

6、6Transparency 8-27Transparency 8-28Transparency 8-29Transparency 8-30Transparency 8-31國(guó)際 Corporate 戰(zhàn)略Transparency 8-32國(guó)際 Corporate 戰(zhàn)略Transparency 8-33國(guó)際 Corporate 戰(zhàn)略Transparency 8-34全球化戰(zhàn)略全球化戰(zhàn)略跨國(guó)化戰(zhàn)略跨國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-35多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-36國(guó)際 Corporate 戰(zhàn)

7、略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略Transparency 8-37國(guó)際 Corporate 戰(zhàn)略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略Transparency 8-38國(guó)際 Corporate 戰(zhàn)略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略Transparency 8-39國(guó)際 Corporate 戰(zhàn)略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略Transparency 8-40國(guó)際 Corporate 戰(zhàn)略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略Transparency 8-41國(guó)際 Corporate 戰(zhàn)略多國(guó)化戰(zhàn)略多國(guó)化戰(zhàn)略Transparency 8-42全球化戰(zhàn)略全球化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-43全球化戰(zhàn)略全球化戰(zhàn)略國(guó)際 Corpora

8、te 戰(zhàn)略Transparency 8-44國(guó)際 Corporate 戰(zhàn)略全球化戰(zhàn)略全球化戰(zhàn)略Transparency 8-45國(guó)際 Corporate 戰(zhàn)略全球化戰(zhàn)略全球化戰(zhàn)略Transparency 8-46全球化戰(zhàn)略全球化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-47全球化戰(zhàn)略全球化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-48全球化戰(zhàn)略全球化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-49跨國(guó)化戰(zhàn)略跨國(guó)化戰(zhàn)略國(guó)際 Corporate 戰(zhàn)略Transparency 8-50國(guó)際 Corporate 戰(zhàn)略跨國(guó)化戰(zhàn)略跨國(guó)化戰(zhàn)略T

9、ransparency 8-51國(guó)際 Corporate 戰(zhàn)略跨國(guó)化戰(zhàn)略跨國(guó)化戰(zhàn)略Transparency 8-52國(guó)際 Corporate 戰(zhàn)略跨國(guó)化戰(zhàn)略跨國(guó)化戰(zhàn)略Transparency 8-53低低高高低低高高Transparency 8-54低低高高低低高高Transparency 8-55低低高高低低高高Transparency 8-56低低高高低低高高Transparency 8-57低低高高低低高高Transparency 8-58低低高高低低高高Transparency 8-59低低高高低低高高Transparency 8-60低低高高低低高高Transparency 8-61

10、低低高高低低高高Transparency 8-62Transparency 8-63國(guó)際 Corporate 戰(zhàn)略出口出口Transparency 8-64出口出口國(guó)際 Corporate 戰(zhàn)略Transparency 8-65出口出口國(guó)際 Corporate 戰(zhàn)略Transparency 8-66出口出口國(guó)際 Corporate 戰(zhàn)略Transparency 8-67出口出口國(guó)際 Corporate 戰(zhàn)略Transparency 8-68出口出口國(guó)際 Corporate 戰(zhàn)略Transparency 8-69出口出口國(guó)際 Corporate 戰(zhàn)略Transparency 8-70出口出口國(guó)際

11、 Corporate 戰(zhàn)略Transparency 8-71許可許可國(guó)際 Corporate 戰(zhàn)略Transparency 8-72國(guó)際 Corporate 戰(zhàn)略許可許可Transparency 8-73國(guó)際 Corporate 戰(zhàn)略許可許可Transparency 8-74國(guó)際 Corporate 戰(zhàn)略許可許可Transparency 8-75國(guó)際 Corporate 戰(zhàn)略許可許可Transparency 8-76國(guó)際 Corporate 戰(zhàn)略許可許可Transparency 8-77國(guó)際 Corporate 戰(zhàn)略許可許可Transparency 8-78國(guó)際 Corporate 戰(zhàn)略許可許

12、可Transparency 8-79戰(zhàn)略聯(lián)盟戰(zhàn)略聯(lián)盟國(guó)際 Corporate 戰(zhàn)略Transparency 8-80戰(zhàn)略聯(lián)盟戰(zhàn)略聯(lián)盟國(guó)際 Corporate 戰(zhàn)略Transparency 8-81國(guó)際 Corporate 戰(zhàn)略戰(zhàn)略聯(lián)盟戰(zhàn)略聯(lián)盟Transparency 8-82戰(zhàn)略聯(lián)盟戰(zhàn)略聯(lián)盟國(guó)際 Corporate 戰(zhàn)略Transparency 8-83戰(zhàn)略聯(lián)盟戰(zhàn)略聯(lián)盟國(guó)際 Corporate 戰(zhàn)略Transparency 8-84購(gòu)并購(gòu)并國(guó)際 Corporate 戰(zhàn)略Transparency 8-85國(guó)際 Corporate 戰(zhàn)略收購(gòu)收購(gòu)Transparency 8-86國(guó)際 Corpora

13、te 戰(zhàn)略收購(gòu)收購(gòu)Transparency 8-87國(guó)際 Corporate 戰(zhàn)略收購(gòu)收購(gòu)Transparency 8-88國(guó)際 Corporate 戰(zhàn)略收購(gòu)收購(gòu)Transparency 8-89國(guó)際 Corporate 戰(zhàn)略收購(gòu)收購(gòu)Transparency 8-90成了新的全資子公司成了新的全資子公司國(guó)際 Corporate 戰(zhàn)略Transparency 8-91國(guó)際 Corporate 戰(zhàn)略成了新的全資子公司成了新的全資子公司Transparency 8-92國(guó)際 Corporate 戰(zhàn)略成了新的全資子公司成了新的全資子公司Transparency 8-93國(guó)際 Corporate 戰(zhàn)略成

14、了新的全資子公司成了新的全資子公司Transparency 8-94國(guó)際 Corporate 戰(zhàn)略成了新的全資子公司成了新的全資子公司Transparency 8-95國(guó)際 Corporate 戰(zhàn)略成了新的全資子公司成了新的全資子公司Transparency 8-96Transparency 8-97國(guó)際 Corporate 戰(zhàn)略Transparency 8-98國(guó)際 Corporate 戰(zhàn)略Transparency 8-99國(guó)際 Corporate 戰(zhàn)略Transparency 8-100國(guó)際 Corporate 戰(zhàn)略Transparency 8-101國(guó)際 Corporate 戰(zhàn)略Transparency 8-102Transparency 8-103政治風(fēng)險(xiǎn)政治風(fēng)險(xiǎn)Transparenc