新視野大學(xué)英語第三版第四冊第三單元section-A課件

1、4Fred Smith and FedEx:The vision that changed the worldUnit 3 Section A4Fred Smith and FedEx:Unit 3 SA manager is not a person who can do the work better than his men; he is a person who can get his men to do the work better than he can. Frederick W. Smith (American businessman, founder of FedEx)The

2、 secret of business is to know something that nobody else knows.Aristotle Onassis(Greek shipping magnate)43UNITBeing entrepreneurialA manager is not a person who Section A 43Being entrepreneurialUNITObjectivesTo talk about the entrepreneurial spirit To further understand the textTo apply the phrases

3、 and patternsTo master the essay writing skillFred Smith and FedEx:The vision that changed the worldSection A 43Being entrepreneurContentsAFred Smith and FedEx:The vision that changed the worldSectionWarming-up Activities Text Study Language Application SummaryContentsAFred Smith and FedEx:Warming-u

4、p ActivitiesLead-inPre-reading ActivitiesCultural BackgroundAFred Smith and FedEx:The vision that changed the worldSectionWarming-up ActivitiesLead-inPr1. What is an entrepreneur?Anentrepreneuris an individual who accepts some sort of risk usually financial in the pursuit of new business. The word c

5、an apply to any person organizing a new project or opportunity, though it is most often used in business world. 1. What is an entrepreneur?An2. What are the good qualities of an entrepreneur? great ability to lead; an intense level of strong determination and willingness to work hard; being innovati

6、ve and creative; a strong motivation towards the achievement of a task; the ability to establish good relations with people around; 2. What are the good qualities1. What do you know about these people and their companies?2. What personality traits do successful entrepreneurs have in common?Answer th

7、e following questions briefly based on the given pictures.Picture Description1. What do you know about thes1. What do you know about these people and their companies?Picture DescriptionThe man in the first picture is Steve Jobs, cofounder and former chairman and CEO of Apple Inc.;The man in the seco

8、nd picture is Mark Zuckerberg, founder of Facebook, the worlds largest social networking website; The men in the third picture are Larry Page and Sergey Brin, co-founders of Google Inc.1. What do you know about thes2. What personality traits do successful entrepreneurs have in common?Successful entr

9、epreneurs have many personality traits in common, such as strong leadership qualities, high motivation, great determination, willingness to fail, competitive spirit, budget-mindedness, etc.Picture Description2. What personality traits do The _ definition of an entrepreneur is a person who organizes

10、and accepts the risks of a new business. Entrepreneurs may have a new product or service to _. Or they may have ideas for new ways to do business.But an entrepreneurial spirit does not have to _ the business world. Listen to a short passage concerning entrepreneur and fill in the missing information

11、.To be continuedtraditionalofferbe limited toThe _ definition of aListen to a short passage concerning entrepreneur and fill in the missing information.Lately we hear more and more about social entrepreneurs. What they do is _; they might even act like business entrepreneurs. They might _ money in p

12、rojects or get others to support them.But social entrepreneurs say they are not _ by a desire for profits. To be continuedsimilarinvestguidedListen to a short passage concListen to a short passage concerning entrepreneur and fill in the missing information.Their most important goal, they say, is to

13、create social value. They organize and support programs that _ improve conditions in communities. Social entrepreneurs say they look for solutions to needs without leaving them to government or industry to solve. And they say they try to _ the solution. In other words, to change the system, To be co

14、ntinuedaim tospreadListen to a short passage concthey try to get whole societies to change.There are many historical examples of people who might be called social entrepreneurs. Susan B. Anthony, for example, _ womens rights in the United States. Vinoba Bhave created the Land Gift Movement to help I

15、ndias poor and _.position landlessfought forListen to a short passage concerning entrepreneur and fill in the missing information.they try to get whole societieQuestions Previewing1. What do you know about “the Millionaires Unit”?2. What do you know about the “hub and spoke” system?TipsTipsCultural

16、BackgroundQuestions Previewing1. What doWhat do you know about “the Millionaires Unit”?It is the nickname for the First Yale Unit, a naval air reserve unit considered to be the first in the United States. It was started by F. Trubee Davison, a Yale sophomore at the time, in 1915. The unit had 29 mem

17、bers who were all wealthy and fascinated by flying. Their intention was to learn to fly airplanes so as to develop Americans military aviation.Cultural BackgroundWhat do you know about “the Mi2. What do you know about the “hub and spoke” system?It is a system which makes transportation much more eff

18、icient by routing all of the traffic through one or a few central hubs. The FedEx company took advantage of this idea in the 1970s, revolutionizing the way airlines were run. Now the model is extensively used in commercial aviation for both passengers and freight.Cultural Background2. What do you kn

19、ow about the Main Idea & StructureLanguage FocusCritical Thinking Text StudyAFred Smith and FedEx:The vision that changed the worldSectionMain Idea & StructureLanguage What is the typical scene at Memphis Airport every night? (Para.1)TipsCrews unload the planes cargo;The packages and envelopes are r

20、apidly reshuffled and sorted according to address;Then they are loaded onto other aircraft, and flown to their destinations many within 24 hours of leaving their senders.What is the typical scene at MCan you find the topic sentence in Paragraph 2? TipsSmith is recognized as an outstanding entreprene

21、ur with an agreeable and winning personality.Can you find the topic sentencBeginning a typical scene in FedExs business and a basic introduction of Fred Smith, this part brings out the main topic and thesis of the essay: Smith is “_”.Part I Para. 1 _2recognized as an outstanding Entrepreneur with an

22、 agreeable and winning personalityBeginning a typical scene in F As a juvenile, Smith was _, suffering from a disease. He was _by bullies, but he learned to _ himself. He was cured of the disease at 10 and became a _in high school.invalidpicked ondefendPara. 3star athlete As a juvenile, Smith was _H

23、ow did Smiths passion for flying influence his university life? (Para. 4)TipsHe helped revive the Yale flying club; Smith administrated the clubs business end and ran a small charter operation in New Haven.How did Smiths passion for flTipsHe drafted a prototype for a transportation company that woul

24、d guarantee express delivery service sending small and time-sensitive goods to major US regions overnight. The professor wasnt impressed by the idea and told Smith it wasnt feasible.What did Smith do in his term paper for his economics class? How was the paper evaluated by his professor? (Para. 5)Ti

25、psHe drafted a prototype forSmith was certain he was _. After graduation, he _during the Vietnam War. In Vietnam, he learned that leadership meant getting a group of people to _ their individual desires and ambitions for the achievement of organizational goals.onto somethingjoin the Marinessubordina

26、teParas. 6 7Smith was certain he was _Home from Vietnam, Smith decided to _ starting his own business. The early days _ extreme frugality and financial losses. But they still _ to ensure a good medical and dental plan for their employees.take a stab atwere underscored byset the precedent Paras. 8 9H

27、ome from Vietnam, Smith decidFedEx pioneered _and the _system. Smith says success in business _ three elements: an appealing product or service, an_, good leadership.centralization“hub and spoke” boils down to Paras. 10 11efficient management systemFedEx pioneered _anPart II Paras. 3 11It introduces

28、 Smith and his entrepreneurship. First it focuses mainly on Smiths _, including his school years and military days. Then, it talks about how Smith put his ideas into practice and analyzes the _of his business success.early life experience key elementsPart II Paras. 3 11It intrPart III Para. 12Smiths

29、 great concern for his employees illustrates his P-S-P philosophy (_), which is just like an unbroken circle or chain.People, Service, ProfitPart III Para. 12Smiths greBasic introduction to Smith and his FedEx company. (Para. 1)Smith is “recognized as an outstanding entrepreneur with an agreeable an

30、d winning personality”. (Para. 2)IntroductionSmith is “recognized as an out Section One: Smiths early life Experiences. (Paras. 3-7) Section Two: Smiths business experience. (Paras. 8-11)IntroductionBody Section One: Section Two:Int Section One: Smiths early life Experiences. (Paras. 3-7)Introductio

31、n Smiths childhood and high school years. (Para. 3) Smiths interest in flying and his successful management of the Yale flying club while in college. (Para. 4) Blueprint of his business his paper for the economics class. (Para. 5) Smiths military experience and what he learned from it. (Paras. 6-7)B

32、ody Section One: Introduction Smi Section Two: Smiths business experience. (Paras. 8-11)Introduction Smiths business idea put into practice practice. (Para. 8) Difficulties in the early stage of his business as well as his great concern for his employees. (Para. 9)Smiths business success secrets: a“

33、hub and spoke” system and the threekey points he concluded. (Paras. 10-11)Body Section Two:Introduction SmitIntroduction Further description of Smiths friendly and agreeable personality and the significance of his P-S-P philosophy. (Para. 12)ConclusionBodyIntroduction Further descriptIntroductionBod

34、yConclusionIntroductionBodyConclusionFred Smith and FedEx:The vision that changed the worldFrederick W. Smith is the founder of the FedEx Corp., the largest and most successful _. He is recognized as an outstanding entrepreneur who is _ by both his competitors and employees. As a juvenile, he suffer

35、ed from a disease and was often _ by bullies. But his passionovernight delivery serviceheld in high regardTo be continuedpicked onFred Smith and FedEx:overnightpassion for flying increased as he grew up. At Yale University, he helped to _ the Yale flying club. In a term paper for an economics class,

36、 he _ for a transportation company that ensure overnight delivery of small and _ goods, but the professor said it wasnt _. After graduation, he _and went to Vietnam. During his military days, he learned good revivedrafted a prototype time-sensitivefeasibleTo be continuedjoined the Marinespassion for

37、 flying increased aLeadership _a company. Home from Vietnam, he decided to _ starting his own business but the early days _ extreme frugality and financial losses. In spite of difficulties, he still _ to ensure good medical plan. He said success in business _ three elements: appealing product or ser

38、vice, _, and good leadership.had measureable effects on take a stab at were underscored by set the precedent boiled down toefficient management systemLeadership _Practical Phrases Specific Meanings1. touch down（飛機等）降落，著落2. hold sb. /sth. in high regard 敬重；尊重3. pick on sb. 找的茬；與 過不去4. be onto sth. 發(fā)現(xiàn)

39、新事物；制造出有 趣的事物5. take /have/make a stab at (doing) sth. 試圖（做）某事；嘗試（做）某事6. boil down to sth.（能）歸結(jié)為Practical Phrases Specific Mea（飛機等）降落，著落(touch down safely/deck/aircraft carrier)Despite the terrible weather, the pilot of thehelicopter managed to touch down safely on thedeck of the aircraft carrier.to

40、uch down短語逆譯短語應(yīng)用盡管天氣惡劣，直升機飛行員還是設(shè)法安全地著陸在航空母艦的甲板上。意群提示（飛機等）降落，著落(touch down safely/d敬重；尊重(hold in high regard/ act as/mentors)The students were excited that people they held in high regard agreed to act as their mentors.hold sb./sth. in high regard短語逆譯短語應(yīng)用學(xué)生們感到非常興奮，因為他們所敬重的人同意當(dāng)他們的指導(dǎo)老師。意群提示敬重；尊重(hold i

41、n high regard/ act找的茬；與 過不去(make ones blood boil/pick on)It makes my blood boil to think two adults decided to pick on an innocent kid.pick on sb.短語逆譯短語應(yīng)用一想到兩個大人欺負一個天真的小孩，我就滿腔怒火。意群提示找的茬；與 過不去(make ones blood b發(fā)現(xiàn)新事物；制造出有趣的事物(archaeologists/be onto something/dig) Archaeologists knew they were onto som

42、ething big when they started digging.be onto sth.短語逆譯短語應(yīng)用考古學(xué)家在發(fā)掘之初就知道他們將有重大發(fā)現(xiàn)。意群提示發(fā)現(xiàn)新事物；(archaeologists/be onto 試圖（做）某事；嘗試（做）某事(release/ in an effort/ make a new stab at) The police station released new details in the case, in an effort to make a new stab at finding the mysterious robber.take/have/m

43、ake a stab at (doing) sth.短語逆譯短語應(yīng)用警察局公布了案情的新細節(jié)，再次試圖找到這個神秘的搶劫犯。意群提示試圖（做）某事；嘗試（做）某事(release/ in an（能）歸結(jié)為(boil down) Most of the crimes may boil down to the question of money. boil down to sth.短語逆譯短語應(yīng)用大多數(shù)犯罪可以歸結(jié)為金錢問題。意群提示（能）歸結(jié)為(boil down) Most of the Functional Patterns Functions & Usages1. Recognized/a

44、cknowledged as , sb. is held in high regard by用于說明“某人受尊重的程度”。2. In the interim, sb. does sth., just as sth. is happening.用于表達“同一時間段內(nèi)發(fā)生的事情”。3. It is not uncommon for sb. to do sth.雙重否定表示肯定，表達“某人經(jīng)常做某事”。 Functional Patterns Funct史密斯被公認為是一位和藹可親、性格迷人的杰出企業(yè)家。無論是他的競爭者、員工，還是他公司股票的持有人，都對他十分敬重。原句譯文逆譯練習(xí)Recogniz

45、ed as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders.句型提煉史密斯被公認為是一位和藹可親、性格迷人的杰出企業(yè)家。無論是他Recognized/Acknowledged as , Sb. is held in high regard by句型提煉應(yīng)用提示用于說明“某人受尊重的程度”。句型應(yīng)用Recognized/Ack

46、nowledged as , (philanthropist/ all walks of life) 典型例句比爾蓋茨被公認為是世界上最偉大的慈善家之一，社會各個階層的人都對他十分敬重。 意群提示W(wǎng)idely recognized as one of the greatest philanthropists in the world, Bill Gates is held in high regard by people from all walks of life. (philanthropist/ all walks of 在此期間，他于1966 年從耶魯大學(xué)畢業(yè)，那時正值美國在越戰(zhàn)中越陷

47、越深。原句譯文逆譯練習(xí)In the interim, he graduated from Yale in 1966, just as Americans involvement in the Vietnam War was deepening.句型提煉在此期間，他于1966 年從耶魯大學(xué)畢業(yè)，那時正值美國在越戰(zhàn)In the interim, sb. does sth., just as sth. is happening.句型提煉應(yīng)用提示用于表達“同一時間段內(nèi)發(fā)生的事情”。 句型應(yīng)用In the interim, sb. does sth.,(be diagnosed with/ famine

48、 and drought ) 典型例句在此期間，他在1976年被診斷患有癌癥，那時饑荒和干旱正威脅著他的祖國。意群提示In the interim, he was diagnosed with cancer in 1976, just as famine and drought were threatening his motherland.(be diagnosed with/ famine and聯(lián)邦快遞公司的司機自己掏腰包為貨車付汽油費的情況屢見不鮮。原句譯文逆譯練習(xí)It was uncommon for FedEx drivers to pay for gasoline for the

49、ir vans out of their own pockets.句型提煉聯(lián)邦快遞公司的司機自己掏腰包為貨車付汽油費的情況屢見不鮮。原It is not uncommon for sb. to do sth.句型提煉應(yīng)用提示雙重否定表示肯定，表達“某人經(jīng)常做某事”。句型應(yīng)用It is not uncommon for sb. to (distinguish from/leek)典型例句對于城市孩子來說，無法區(qū)分韭菜和麥子，這種現(xiàn)象屢見不鮮。意群提示It is not uncommon for city children to fail to distinguish leek from whea

50、t. (distinguish from/leek)典型例句對于城 如今，史密斯這一源于大學(xué)時代的妙想已在現(xiàn)實中經(jīng)營到了第28 個年頭，并已成為包裹快遞入戶行業(yè)的標(biāo)桿。 a. Conceived when he was in college and now in the 28th year of operation, Smiths exquisite brainchild has become the standard for door-to-door package delivery.(Para. 1, L10) 如今，史密斯這一源于大學(xué)時代的妙想已在現(xiàn)實中經(jīng)營到了第2史密斯被公認為是一位和

51、藹可親、性格迷人的杰出企業(yè)家。無論是他的競爭者、員工，還是他公司股票的持有人，都對他十分敬重。 b. Recognized as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders. (Para. 2, L1)史密斯被公認為是一位和藹可親、性格迷人的杰出企業(yè)家。無論是他在軍隊中，領(lǐng)導(dǎo)力意味著能使團隊中所有成員將個人的期望與抱負置

52、于從屬地位，而以實現(xiàn)集體目標(biāo)為重。 c. In the military, leadership means getting a group of people to subordinate their individual desires and ambitions for the achievement of organizational goals. (Para. 7, L1)在軍隊中，領(lǐng)導(dǎo)力意味著能使團隊中所有成員將個人的期望與抱負置通過明確表達并親身踐行這一理念，弗雷德里克史密斯已成為未來成功所必需的新領(lǐng)導(dǎo)領(lǐng)域的開拓者。 d. In articulating this philoso

53、phy and in personally involving himself in tis implementation, Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand. (Para. 12, L8)通過明確表達并親身踐行這一理念，弗雷德里克史密斯已成為未來1. What challenges do you think the express delivery services in China are presently fac

54、ed with?2. Smith overcame many difficulties in his life to achieve success. How do you deal with negative experiences in your life?3. What elements do you consider as most important for business success?TipsTipsTips1. What challenges do you thinTo me, the challenges faced by the express delivery ser

55、vices in China include: highly effective transportation system not yet established; relatively expensive transportation fees; compensation system for loss or damage of packages not yet completed.1. What challenges do you think the express delivery services in China are presently faced with?To me, th

56、e challenges faced by2. Smith overcame many difficulties in his life to achieve success. How do you deal with negative experiences in your life? Psychologically accept negative experiences as a process of learning; Treat them as chances to overcome my weaknesses; Improve my ability to make the best

57、of every experience, including negative ones.2. Smith overcame many difficu Leadership ability Strategic plans An efficient production and management system Well-motivated employees High-quality products Great marketing and customer services Innovative spirit3. What elements do you consider as most

58、important for business success? Leadership ability3. What e Chinesestudentswithapioneeringspiritcannow defer their studiestostarttheirownbusiness, according to Chinas Education Ministry. Please air your views on the following question: Should college graduates start their own Business?Withthecompeti

59、tioninthejobmarketbecoming increasinglyfierceforcollegegraduates,someambitiousstudentshavemade a stab at starting their own business. Overtheyears,therehavebeenmanysuccessfulcasesofstudententrepreneurshipandsuchattemptsshouldbeencouragedbyboththeuniversitiesandthesociety. Collegestudentswhostartbusi

60、nessesarepioneers.to be continued Chinesestudentswithapion Facedwithunknownchallenges,theyarebraveenough to goonariskyjourney. Exposed to many uncertainties, they develop perseverance, and determination that are indispensible to all the great entrepreneurs. Even if they fail, they keep exploring for