版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
1、Book 3 Reading CourseUnit 4 SmokingSection 1: Pre-reading Step 1: technique review Step 2: ABC of smokingSection 2: In-reading Step 1: word pretest Step 2: reading oneSection 3: Post-readingABC of SmokingA. AmericaB. EuropeC. AsiaD. AfricaA. partyingB. having a feastC. preparing for a tribal warD. d
2、oing some religious ritualA. EuropeB. AmericaC. AsiaD. AfricaApr.10, 1912Southampton ?A. BostonB. San FranciscoC. New YorkD. Los AnglesA. nicotineB. tarC. COD. CO21958197820032011 1958: Anti-smoking Law Nov 2003: WHO Framework Convention on Tobacco Control May 2011: nationwide ban in the public area
3、sA. New YorkB. LondonC. ParisD. GenevaIn-reading The Butt Stops Heresmoke-free environmentsecond-hand smokerchain smokingfatal diseasestrict restrictionshigh fatalityhealth-care systeminnocent victimdiscriminative policymedical personnelText study1. What probably does “stiffen” (Line 4, Para.1) mean
4、?A. became more flexibleB. expandedC. expiredD. became more harsh2. According to Para.3, which of the following statements is NOT true?A. Smoking is linked to the deaths of numerous Americans.B. Smokers was reportedly spending more on health-care because they were richer.C. I was hardly appreciative
5、 toward smoking as a casual pass-time.D. Smoking can be a threat to non-smokers. Cigarette Ads?3. A few employees claim that they were being “discriminated against” is _.A. reasonableB. doubtfulC. ungroundedD. shamelessReading TwoThe Way to Save Millions of Lives is to Prevent SmokingLegal Smoking A
6、geBangladesh 15 Mongolia 16 Hong Kong 18 India 18 Macau 18 Malaysia 18 Singapore 18 Taiwan 18 South Korea 19 Japan 20Vocabulary preventable protestdeadly inevitableroughly loosened updecline specificallyoutcry globalban strategictied up motiveinternational skepticsessential prohibitionsupporters fat
7、aldisincentive surgeStructure Para.(1-3): smoking as the leading CODPara.(4-5): things have been done and yet to be donePara.(6-13): MPOWER which one most effective?Para.(14-15): significance of fightingScanning A. Smoking hasnt been noticed by the public as a “killer” until recently.B. There was a
8、lack of funding to prevent smoking. C. A series of measures has taken effect in NY.D. Pictures of warning signs on smoking could help.E. Money for anti-smoking programs could be raised by increasing taxes on tobacco.F. Things could be in vain when people tend to accept whats already happening.G. The
9、 Gates donated $125 million to combat smoking 2 years ago. Text 1 The Marlboro Man Has Found Greener Pastures 1. The cigarette-selling cowboy may be under siege back home in the United States from lawmakers and health advocates determined to put him out of business, but half a world away in Asia he
10、is prospering, his all-American mug slapped up on billboards and flickering across television screens. And Marlboro cigarettes have never been more popular.Text 1 The Marlboro Man Has Found Greener Pastures 1. The cigarette-selling cowboy may be under siege back home in the United States from lawmak
11、ers and health advocates determined to put him out of business, but half a world away in Asia he is prospering, his all-American mug slapped up on billboards and flickering across television screens. And Marlboro cigarettes have never been more popular.OutlineOpinion(1-10)Reason why Asia is the futu
12、re(11-39)Reason why_(40-75)Concern over_(76-end) 2. For the worlds cigarette-makers, Asia is the future. And it is probably their savior. Industry critics who hope that the multination tobacco companies are headed for extinction owe themselves a stroll down the tobacco-scented streets of almost any
13、city in Asia. Almost everywhere here the air is thick with the swirling gray haze of cigarette smoke, the evidence of a booming Asian growth market that promises vast profits for the tobacco industry and a death toll measured in the tens of millions. 3. At lunchtime in Seoul, throngs of fashionably
14、dressed young Korean women gather in a fast-food restaurant to enjoy a last cigarette before returning to work, a scene that draws distressed stares from older Koreans who remember a time when it would have been scandalous for women from respectable homes to smoke. 4. In Hong Kong, shoppers flock in
15、to the Salem Attitudes boutique, picking from among the racks of trendy sports clothes stamped with the logo of Salem cigarettes. In Phnom Penh, the war-shattered capital of Cambodia, visitors leaving an audience with King Sihanouk are greeted with a giant billboard planted across the street from hi
16、s gold-roofed palace. It advertises Lucky Strikes. 5. According to tobacco industry projections cited by the World Health Organization, the Asian cigarette market should grow by more than a third during the 1990s, with much of the money going to multinational tobacco giants eager for an alternative
17、to the shrinking market in the United States. 6. American cigarette sales are expected to decline by about 15% by the end of the decade, a reflection of the move to ban smoking in most public places in the United States. And sales in Western Europe and other industrialized countries are also expecte
18、d to drop.7. But no matter how bad the news is in the West, the tobacco companies can find comfort in Asia and throughout the third world, markets so huge and so promising that they make the once all-important American market seem insignificant. Beyond Asia, cigarette consumption is also expected to
19、 grow in Africa, Latin America, Eastern Europe and in the nations of the former Soviet Union. 8.Smoking is not only tolerated in most of Asia, it is still fashionable. And for millions of smokers here, nothing confers greater status than a pack of American or European-brand cigarettes. No gift is mo
20、re appreciated in Vietnam than British-made 555 cigarettes. In China, the choice is Marlboro. Among the gentry of Thailand, it is Dunhill. 9. Status appears to matter far more than taste. “There is not a great deal of evidence to suggest that smokers can taste any difference between the more expensi
21、ve foreign brands and the home-made cigarettes,” said Simon Chapman, a specialist in community medicine at the University of Sydney, in AUSTRALIA. “The difference appears to be in the packaging, the advertising.” 10. He said that researchers had been unable to determine whether the foreign tobacco c
22、ompanies had adjusted the levels of tar, nicotine and other chemicals for cigarettes sold in the Asian market. “The tobacco industry fights tooth and nail to keep consumers away from the kind of information,” he said.Pre-reading tasksWhy had anti-smoking campaigns lost the battle to cigarette compan
23、ies? 11. Most governments in Asia have launched anti-smoking campaigns, but their efforts tend to be overwhelmed by the Madison Avenue glitz unlashed by the cigarette giants. Several tobacco companies often find ways around the bans through indirect promotions that skirt the lawsports events, glossy
24、 advertisements for clothing brands or travel agencies that bear that name and logo of a cigarette brand. 12. With 1.2 billion people and the worlds fastest-growing economy, China is the most coveted target of the multinational tobacco companies. Cigarette consumption, calculated as the number of ci
25、garettes smoked per adult, has increased by 7 percent each year over the last decade in China. There are 300 million smokers in China, more people than the entire population of the United States, and they buy 1.6 trillion cigarettes a year. 13. Competing in many cases with domestically produced bran
26、ds, the multinational tobacco companies are moving quickly to get their cigarettes into China and emerging markets in the rest of the developing world. Their campaign has been bolstered by the efforts of American Government trade negotiators to force open tobacco markets overseas. 14. Since the mid-
27、1980s, Japan, South Korea, Chinese Taiwan and Thailand have all succumbed to pressure form Washington and allowed the sale of foreign-brand cigarettes. Foreign cigarettes, shut out of Japan in 1980, now make up nearly 20 percent of the market. 15. Anti-smoking groups in Asia, often critical of the B
28、ush Administration for its aggressive pursuit of the tobacco industrys agenda abroad, say it is too early to judge the Clinton Administration on the issue. 16. R.J. Reynolds Tobacco has manufactured its Camel and Winston cigarettes in Chinese factories since the late 1980s. Last year, the American c
29、ompany also opened plants in Poland and Turkey and took states in two state-owned tobacco companies in Ukraine. “World-wide hundreds of millions of smokers prefer American-blend cigarettes,” James W. Johnston. Chairman of Reynolds Tobacco Worldwide, wrote in his companys 1993 annual report. Today, R
30、eynolds has access to 90 percent of the worlds market; a decade ago, only 40 percent. Opportunities have never been better.” Last year, Philip Morris, the company behind the Marlboro Man, signed an agreement with China National Tobacco Corporation to make Marlboros and other Philip Morris brands in
31、China. The companys foreign markets grew last year by more than 16 percent, with foreign operating profits up nearly 17 percent. Operating profits in the domestic American market fell by nearly half.Huge need“Flexible” marketing strategyAmerican government backed them Camel and Winston in Chinese fa
32、ctories since the late 1980s Access to 90% world market(1993) Marlboros entry of China and rise of operating profit 17. Physicians say the health implications of the tobacco boom in Asia are nothing less than terrifying, and there are frequently comparisons here to the Opium War of the mid-19th Cent
33、ury, when the British went to war to force the Chinese to accept imports of a dangerous addictive drugopium, an important cash crop for British merchants. Richard Peto, and Oxford University epidemiologist, has estimated that because of increasing tobacco consumption in Asia, the annual worldwide de
34、ath toll from tobacco-related illnesses will more than triple over the next two or three decades, from about 3 million a year to 10 million a year. 18. “If you look at the number of deaths, the tobacco problem in Asia is going to dwarf tuberculosis, its going to dwarf malaria and its going to dwarf
35、AIDS, yet its being totally ignored,” said Judith Mackay, a British physician who is a consultant to the Chinese Government in developing an anti-smoking program. The explosion of the Asian tobacco market is result both of the increasing prosperity of large Asian nations and a shift in social custom
36、s. In May, Asian countries, smoking was once taboo for women. Now, it is seen as a sign of their emancipation. 19. In explaining the boom in tobacco sales here, physicians and researchers also point to the cigarette companies multimillion-dollar marketing campaigns. “Now, just as soon as you land at
37、 the airport its a bombardment, an absolute visual disgrace, with signs everywhere for MARLBORO, Kent, all of them. On the streets, theyve got a huge series of neon signs and billboards. Almost very telephone kiosk has a cigarette advertisement.”Summary Lawmakers and health advocates in the USA are
38、determined to put cigarette-makers out of business. But their _ is in Asia. The most apparent _ is the tobacco-scented streets all across most Asian nations. While sales decline at home, there remains a huge promising market in Asia. Because smoking is considered _ and status-implying to Asian consu
39、mers. Besides countries like China has the worlds fastest _ economy and a huge number of smokers. futureevidencegrowingfashionable While local governments have launched anti-smoking _, the cigarette-makers always manage to find ways around bans. Whats more, their efforts of entering Asian markets have _ from their own governments. As a result, operating profits of multinational companies like R.J. Reynolds have grown by 17%. But the health implicatio
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 教育教學(xué)改革項(xiàng)目結(jié)題解讀
- 人教版小學(xué)數(shù)學(xué)五年級(jí)上冊(cè)課件:百分?jǐn)?shù)的意義和寫(xiě)法-數(shù)學(xué)第六章第一節(jié)
- 五年級(jí)下冊(cè)心理健康教案-25《不完美的自己最真實(shí)》 北師大版
- 做賬實(shí)操-基金會(huì)的會(huì)計(jì)核算
- 《磁混凝沉淀水處理技術(shù)規(guī)范(報(bào)批稿)》
- 安徽省渦陽(yáng)縣第一中學(xué)2021-2022學(xué)年物理高一下期末考試模擬試題含解析
- 安徽省合肥二中2021-2022學(xué)年高一物理第二學(xué)期期末質(zhì)量檢測(cè)試題含解析
- 2022年重慶市六校聯(lián)考物理高一下期末復(fù)習(xí)檢測(cè)試題含解析
- 微信群直播課件
- 2022年新疆昌吉市教育共同體四校物理高一下期末質(zhì)量跟蹤監(jiān)視模擬試題含解析
- 消除醫(yī)療歧視工作制度
- 追繳公積金投訴申請(qǐng)書(shū)寫(xiě)范本
- 人教版九年級(jí)物理第十三章 《內(nèi)能》單元教學(xué)設(shè)計(jì)
- 關(guān)于橋梁支座安裝的QC教材課件
- 2.2《呼吸與健康生活》教學(xué)設(shè)計(jì)
- 零事故班組安全生產(chǎn)管理
- 建筑用砂采石場(chǎng)安全生產(chǎn)綜合應(yīng)急預(yù)案
- 2022年06月2022廣東中山市教育和體育局直屬學(xué)校(中山市楊仙逸中學(xué))招聘校醫(yī)1人筆試參考題庫(kù)含答案解析
- 鐵道概論P(yáng)PT完整全套教學(xué)課件
- 婦產(chǎn)科主治醫(yī)師崗位說(shuō)明書(shū)
- ibm system x3650m34255和7945型安裝用戶指南
評(píng)論
0/150
提交評(píng)論