《跨境電商實用英語》課件Unit 2-Chapter 4

AmazonPlatform(B2C)跨境電商實用英語Chapter4Unit2IntroductiontoCross-borderE-commercePlatforms跨境電商系列教材AcquirebasicknowledgeaboutAmazonplatform(B2C)1KnowthenewbusinessmodelsofAmazonplatform(B2C)2KnowhowtosellitemsonAmazonplatform(B2C)3LearnwordsandexpressionsconcerningtalkingaboutAmazonplatform(B2C)4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.MenChanghui,asenioranalystatBeijing-basedInternettechnologyfirmsaid,“Globally,Amazonhasmaderemarkablemovesinsmarthardware,cloudcomputingandartificialintelligence.”InChina,themoveshowsthatAmazonisseekingopportunitiesfromtheartificialintelligence-basedindustrychain.PART1Warming-upB.JeffBezos(founderandCEO,Amazon)believesthattechnologyiscrucialinmakingthecompanyachieveitsgoalinthemindsofconsumersofbeingthe“Earth’smostcustomer-centriccompany.”PARTTWOPassageReadingPART2PassageReadingAInc(AMZN),consideredbeingatypicalB2Ce-commercecompany,profitsfromsellingbooksandconsumerelectronicsonlineatreasonableprices.However,thisisjustpartofthestory.DifferentfromitsdomesticpeersasDandJD.com,thererunssuchbloodofnoveltybeneathitsplainB2Cbusinessmodelthateverysinglemovemadehasbroughtprofoundinfluenceintoourcurrentlifeandevenfuture.AMZNonlyhascurrentlywovenintoeveryfabricofAmericanday-to-daylife,eithertheaccessibilitytodailynecessitiesasmilk,cereal,mowerorsofasoonsoforthviaAoreBooks,magazineandtextbooksreadingoverKindle,orsongsdownloadedfromAmazonMp3MusicStore,ormovieviewingavailableinvideo-on-demandservicesofAmazonPrimeVideo.Itevenopensopportunitiestoaccumulateyourstart-upcapitalbyinvestinginitsshares(whichislikelytotripleifdoneintheendofyear2008),toworkinitsSeattleheadquarterandtodobusinessinitsMarketplaceaswellastosetupyourowninternetcompanybypurchasingitsEC2service.HowdoesAMZNevolvefromasimpleonlinebookstoreintoaworld-classcorporationmatchedbyold-ageindustrioustycoons?Thesecretliesinitsrelentlessexplorationintonewbusinessmodelsonthebasisofitstechnologicalinnovation.ToUnveiltheHiddenSecretsofAmazon’sB2CBusinessModelSubscribedShoppinginB2CModelTheprogramSubscribe&SaveofAmazonreferstotheautomaticsubscriptionservicespecializedinhouseholditems,theonesimilartotheexistingmagazineandnewspaperequivalents,shippinggoodsaspackagedfoods,toiletryaswellashealthcareandbabyproductstoconsumersregularly.Usersmayfeelfreetostartthesubscriptionbyselectingthemostfrequentpurchasesandsetthedeliveryfrequency.Ondoingso,thepreferentialtermsareunlockedasthediscountupto15%,orderprocessingandshippingprioritiesaswellaschancestochangeorcanceltheorderanytimeandpriceprotectionsoonsoforth.Seeminglynormalthough,thesehavebecomeabigmagnet,basingthemonAmazon,oneofthelargestB2Cplatforms.ForAmazonitself,Subscribe&Saveprogrammanagestoreducetheinventorycostandsimultaneouslyimprovetheuserviscosity,inspiteofshrunkpriceanddiminishedsalesrevenue.ItdeservesattentionthatthisveryprogramisjustonesmallportionamongotherattemptsinitsB2Cfield,whoseemphasislaidondigitalfield.1PART2PassageReadingDigitalMusicStore

Formany,iTuneshaslongbeenahouseholdname,yetAmazonMP3hasactuallymadeitsdebutasearlyastheyear2007.TheonlinemusicstoreofAmazonboastsitslargestsellingpointinnoDRM(digitalrightsmanagement)technologyinvolvedinmillionsofsongsforsale.Thusgradually,ithasgrownonmusicloversdaybydayoveryears.Inaddition,digitalrecordshereexceeditsApplecounterpartsforthecompatibilitytoalmostanymediaplayerwhilethelatterstickingtoitsownformat.Inviewofprice,italsohastheinsidetrackwithiTune’sfixedpricesof$0.99and$9.99forrespectivelyeachsongandalbumbeingconsidered,whoselowpricestrategyprovedtobeacrucialfactortoallureusers.PART2PassageReading2StreamingMedia

Excelnotmerelyindigitalmusicsales,Amazon,hasalsosteppedintostreamingmediaservice.AMZNlaunchedAmazonVOD(streammediaondemandserver)relyingonitsmassivevideoclipsources.Inreality,ithasdevelopedIMDintooneofthelargest-scalevideodatabasesgainingfavorofmostviewersafterthepurchasein1998.PART2PassageReading3Palm-topBookstoreTheendof2007witnessedAmazon’sofficialannouncementoftherevolutionaryelectricpaperbookreaderKindle.Nevertheless,itisnotuntilthereleaseofKindleIIthatthisproductfinallyreapeditsrealmarketimpactinearly2009.Atpresent,nearly2millionchoosetouseKindlereaders,andstatistically,theamountofbooksboughtsoars2.7timesperpersonafterbuyingaKindle.NotonlydoKindleseriesfacilitatethebook-buyingandreadingexperience,butmakepossiblesuchrefreshingtypesasmulti-mediabooksoroneswithmoretimeliness.AnditisKindlethatpropelsindividualstoreadmoreandenormouslylevelsupthevaluesofindustrychain.Currently,Amazonservesasthegamechangerintraditionalpublishingsectorbyintroducinga70%saleshareforwritersandpublisherwithregardstodigitalbookspricedbelow9.99USdollarsinthesecondhalfofyear2010,whichisdefinitelyablessingtofreelancers.PART2PassageReading04NewForceinInternetAdvertisingOfalltheAmazon'snewbusinessmodels,thereisagoodchanceofsuccessinInternetadvertising.AnditstillhascertainwinrateevencompetingagainstthegiantGoogle,foritsuniquestrengthsincomparisonwithothermainplayersasYahooorMicrosoft.Admittedly,Amazon’sB2Cbusinessenablestheconversionfromitsadvertisementdisplayandclickingdirectlyintosalesandtherebytheseverysalerecordshavebroughtthecompanycolossalbehavioraldataonusers’consumptionovertheyears.Thankstoitsmaturenon-advertisingoperationmodel,itenjoysmeritsinadvertisingpricingbasedonthediverserevenue.Additionally,asalow-margin-orientedonlineretailer,ithasmorelikelihoodtotideoverthepressurefromcapitalmarketcomparedwithotherhigh-techfirms,invirtueofitslow-cost-high-efficiencyoperationinthelongrun.Thisdayandage,AmazonhasvividlyrepresentedusitshugebusinessmodelmatrixcoredonB2C,withinwhichmodelssupportandcomplementeachother,winningitselfunbeatableweaponsinbusinessfightsduringthenextdecade.5PART2PassageReadingNewWordsnovelty

[?n?vlti]n.1NewWordoriginalitybyvirtueofbeingnewandsurprising創(chuàng)新，新穎e.g.Ⅰ)Challengeandnoveltyarekeyelementsofhappiness.挑戰(zhàn)和新穎是快樂的關鍵元素。Ⅱ)Inthecontemporarywesternworld,rapidlychangingstylescatertoadesirefornoveltyandindividualism.在當代西方社會，快速變化的時尚迎合了人們追求新奇和個性的需求。返回profound

[pr??fa?nd]adj.01NewWord2verygreat;feltorexperiencedverystrongly深刻的，嚴重的，意義深遠的e.g.Ⅰ)Thisisabookfullofprofound,originalandchallenginginsights.這本書充滿了深刻、新穎、令人深思的見解。Ⅱ)Colorhasaprofoundinfluenceonoursensesandmoods.顏色會極大地影響我們的感官和情緒。返回Accumulate

[??kju:mj?le?t]v.NewWord3tograduallygetmoreandmoreofsthoveraperiodoftime積累，增加e.g.Ⅰ)Workhard,andyouwillaccumulateafortunesomeday.如果你努力工作,總有一天會積累起一筆財富的。Ⅱ)ThekeytosustainabledevelopmentinChinaistoexploitandaccumulatehumancapital.中國要實現可持續(xù)發(fā)展，最根本的問題是要大量開發(fā)和積累人力資本。返回tycoon

[ta??ku:n]n.NewWord4

averywealthyorpowerfulbusinessman企業(yè)界的大亨e.g.Ⅰ)Thetycoonisonthevergeofbankruptcy.那名大亨瀕臨破產的邊緣。Ⅱ)Heisabusinesstycoon.他是一位實業(yè)界巨子。返回Relentless

[r??lentl?s]adj.5NewWordnotstoppingorgettinglessstrong不間斷的e.g.Ⅰ)Relentlessinhispursuitofquality,histechnicalabilitywasremarkable.對質量孜孜不倦的追求使他的技能出類拔萃。Ⅱ)Iwillpursuemyaimswithrelentlessdetermination.我將以不屈不撓的毅力去追求我的目標。返回subscribe

[s?b?skra?b]v.01NewWord6offertobuy,asofstocksandshares訂閱，訂購e.g.Ⅰ)Ifyousubscribetothenewspaper,it'llbedeliveredtoyourdoor.如果你訂閱報紙,它會直接給你送到門上的。Ⅱ)Employeessubscribedforfarmoresharesthanwereavailable.員工申請認購的股份遠遠超出實際可認購的額度。返回toiletry

['t??l?tr?]n.NewWord7artifactsusedinmakingyourtoilet(washingandtakingcareofyourbody)化妝用品，盥洗用具e.g.Ⅰ)Keepingatoiletrykitpermanentlyinapieceofluggageisasmartidea.始終在行李中準備一套盥洗用品是個好主意。Ⅱ)Thisnewtechnologyiswidelyappliedintoiletryfield.這項新技術被廣泛應用于化妝品行業(yè)。返回preferential

[?pref??ren?l]adj.NewWord8manifestingpartiality

優(yōu)惠的e.g.Ⅰ)Iwillgiveyouaspecialpreferentialpriceoffer.我將給你們一個特別優(yōu)惠報價。Ⅱ)Let’sdevelopthemarkettogetherwithapreferentialpriceandgoodafter-salesservice.讓我們以優(yōu)惠的價格和良好的售后服務共同開發(fā)市場。返回magnet[?m?gn?t]n.9NewWordacharacteristicthatprovidespleasureandattracts有吸引力的人或物e.g.Ⅰ)Inthe1990stheareabecameamagnetfornewinvestment.這個地區(qū)在20世紀90年代成了新的投資熱點。Ⅱ)BuckinghamPalaceisagreatmagnetfortourists.白金漢宮對旅游者來說是個有巨大吸引力的地方。返回simultaneously

[?s?m?l'te?n??sl?]adv.01NewWord10atthesameinstant同時地e.g.Ⅰ)TheWindowsallowsacomputerusertoexecutemultipleprogramssimultaneously.Windows操作系統(tǒng)允許計算機用戶同時運行多個程序。Ⅱ)Theradarbeamcantrackanumberoftargetsalmostsimultaneously.雷達波幾乎可以同時追著多個目標。返回debut

['de?bju:]adv.NewWord11theactofbeginningsomethingnew首次登場，初次露面e.g.Ⅰ)Theylookedforwardtothedebutoftheirnewproductline.他們期待著他們的新生產線能早日開工。Ⅱ)ShemakesherprofessionalstagedebutinSwanLake.她首次在職業(yè)舞臺上亮相是出演《天鵝湖》。返回allure

[??l??(r)]v.NewWord12disposeorinclineorenticeto誘惑，吸引e.g.Ⅰ)Inordertoalluremorecustomers,wedecoratedthestoreagain.為了吸引更多的顧客,我們又一次裝修了店鋪。Ⅱ)ThebeautifulbeachesofHawaiialluremanytouristsfromthemainlandoftheUnitedStates.夏威夷美麗的海濱吸引了許多從美國本土來的游客。返回reap

[ri:p]v.13NewWordgetorderive收獲，獲得e.g.Ⅰ)Thecompanyisonlyjuststartingtoreaptherewardsoflong-terminvestments.這家公司才剛剛開始收獲長期投資的回報。Ⅱ)Ourfirmislikelytoreapabigprofitthisyear.今年我們公司很可能獲得巨額利潤。返回propel

[pr??pel]v.01NewWord14giveanincentiveforaction

驅使，推進e.g.Ⅰ)Wewillpropeleconomicdevelopmenttoanewlevel.我們要推動經濟發(fā)展再上新臺階。Ⅱ)Wemustdevelopindustrieswithlocaladvantagesandpropelthedevelopmentofkeyareas.我們必須積極發(fā)展有特色的優(yōu)勢產業(yè)，推進重點地帶開發(fā)。返回colossal

[k??l?sl]adj.NewWord15extremelylarge巨大的e.g.Ⅰ)Evenbymodernstandards,the46,000tonTitanicwasacolossalship.即使按照現代的標準看,那46,000噸的泰坦斯尼克號也是一艘巨輪。Ⅱ)Mostoftheircolossalprofitsarereinvested.他們的大額利潤主要都進行了再投資。返回ProperNamesProperNamesEC2:亞馬遜彈性計算云（EC2，ElasticComputeCloud）是一個讓使用者可以租用云端電腦運行所需應用的系統(tǒng)。VOD:亞馬遜視頻點播（AmazonVideoOnDemand）是A在美國所提供的互聯網視頻點播服務。IIMD:互聯網電影資料庫（InternetMovieDatabase，簡稱IMDb）是一個關于電影演員、電影、電視節(jié)目、電視明星和電影制作的在線數據庫。Phrases&Expressionsprofitfrom得益于01P&Ee.g.Ⅰ)Hehopedtoprofitfromhisinvestments.他希望從投資中獲利。Ⅱ)Surelywe'llprofitfromyourwork.我們肯定會從你的工作中得到益處。Phrases&Expressions01P&E02specializein專攻，精通e.g.Ⅰ)Theteamtodayconsistsofover200employeesthatspecializeintechnology,design,operationsandmarketing,amongotherareas.目前這個部門由200名員工和技術骨干組成，包括設計、運營、銷售以及其他領域員工。Ⅱ)Manystudentsspecializeinengineering.許多學生專攻工程學。Phrases&ExpressionsP&E03in

spite

of

盡管，不管e.g.Ⅰ)Inspiteofhergoodsalary,shemeasuredouteverydollarneededforhouseholdexpenses.她的工資盡管不錯，但在家務開支上每一塊錢她也要算一算。Ⅱ)Inspiteoftherecession,profitshavegallopedahead.盡管還處于蕭條期，利潤卻迅猛增長。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatstrategydoesiTunesusetoallureusers?2WhenwasKindleIIreleased?3WhatistheuniquestrengthofAmazonwhencompetingwithYahooandMicrosoft?Task21.Dalianisa__________fortourists.2.Thesingerearnsa___________amountofmoney.3.Theself-made___________wasbraggingaboutthesecretofhissuccess.4.I'm____________inthepursuitofmygoals.5.Jenniferwasn'tyettotallyconvincedthatshe'd___________amorerelaxedlifestyle.6.Forbabiesandtoddlersonallroutes,theairlinecompanyprovidesa___________kitwithwetwipes,cream,bib,teethingringandtissuepack.7.Asamansows,soheshall___________.8.Colorprintingismovingrapidlyfrombeinga___________tobeingtherequiredmethodofoutput.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.magnet

colossaltycoonrelentlessprofitfromtoiletry reapnoveltyTask31你現在所學的和所做的對你一生都將會有很深遠的影響。(profound)

______________________________________________________________2.櫥窗陳列品吸引顧客購買貨物。(allure)________________________________________________