川大《市場營銷Ⅰ》第次作業(yè)

《市場營銷(Ⅰ)》第1次作業(yè)試卷總分：100

測試時間：--繞單選荷題煉多選稠題亂判斷上題一、單選題（共

20

道試題，共

40

分。）V1.

人口的老齡化將造成（）市場的壯大。HTMLCONTROLForms.HTML:Option.1A.香煙HTMLCONTROLForms.HTML:Option.1B.旅行用品HTMLCONTROLForms.HTML:Option.1C.汽車HTMLCONTROLForms.HTML:Option.1D.保健品

滿分：2

分2.

美國著名的兩家辦公設(shè)備生產(chǎn)商康柏和惠普的合并屬于（）。HTMLCONTROLForms.HTML:Option.1A.后向一體化HTMLCONTROLForms.HTML:Option.1B.前向一體化HTMLCONTROLForms.HTML:Option.1C.水平一體化HTMLCONTROLForms.HTML:Option.1D.幾者兼?zhèn)?/p>

滿分：2

分3.

離婚率的上升可能導(dǎo)致下列哪種產(chǎn)品的市場顯著增加（）。HTMLCONTROLForms.HTML:Option.1捕A.筍嬰從兒食鑰品HTMLCONTROLForms.HTML:Option.1忽B.挺住膽房HTMLCONTROLForms.HTML:Option.1屑C.鹽化躺妝品HTMLCONTROLForms.HTML:Option.1任D.凱自營行車餡老銜害滿分唯：2設(shè)止分購4.龍薄對食壩品市忌場進兩行細微分，救可以得劃分茅為嬰壟兒食缸品、誕青年景人食訴品、附中年斧人食放品和蓄老年紀(jì)人食就品，尚這種巾細分受的標(biāo)危準(zhǔn)是航（獨）。銹HTMLCONTROLForms.HTML:Option.1峰A.兔地碗理細稀分HTMLCONTROLForms.HTML:Option.1邀B.帝人炊口細漲分HTMLCONTROLForms.HTML:Option.1俘C.州心括理細誕分HTMLCONTROLForms.HTML:Option.1崖D.蛋行耗為細付分。抗摟豆榆滿分孔：2紋刪分已5.穗遮保持波策略踩適合拘那種島戰(zhàn)略酷業(yè)務(wù)止單位育（服）。奉HTMLCONTROLForms.HTML:Option.1晴A.覽金構(gòu)牛HTMLCONTROLForms.HTML:Option.1斯B.滾瘦悉狗HTMLCONTROLForms.HTML:Option.1今C.三問懲號HTMLCONTROLForms.HTML:Option.1留D.溫明任星撫境慎友滿分姜：2西百分該6.誦市下列盞關(guān)于攪企業(yè)骨力圖印進行堂多元喚化增稈長的私原因攻不合占理的料是（手）過。HTMLCONTROLForms.HTML:Option.1濫A.越原姻有產(chǎn)年品或多服務(wù)摟需求寶規(guī)模丘與經(jīng)乓營規(guī)根模的蟻有限旱性HTMLCONTROLForms.HTML:Option.1飾B.蘿企衡業(yè)擁鵲有大銜量閑促置的方人力啟、物慚力和逼財力HTMLCONTROLForms.HTML:Option.1腫C.絨外塞界環(huán)母境與朵市場澆需求皆的變壺化性HTMLCONTROLForms.HTML:Option.1梨D.考單禍一經(jīng)規(guī)營的晝風(fēng)險判性與嶄多種桃經(jīng)營灑的安返全性傅點拜賓滿分賺：2是佛分式7.溜嫂下列豬哪種趕做法助為多屬元化飯經(jīng)營終（喝）。震HTMLCONTROLForms.HTML:Option.1沒A.搭現(xiàn)筆有產(chǎn)零品占譯領(lǐng)現(xiàn)榨有市艙場HTMLCONTROLForms.HTML:Option.1竟B.渠新耐產(chǎn)品東占領(lǐng)責(zé)現(xiàn)有束市場HTMLCONTROLForms.HTML:Option.1戰(zhàn)C.孝現(xiàn)銀有產(chǎn)早品占晃領(lǐng)新淋市場HTMLCONTROLForms.HTML:Option.1半D.自新果產(chǎn)品玉占領(lǐng)膨新市蔑場春燃之沈滿分肅：2出耳分撐8.碎浴面對卸如此堪眾多存的國駱家和駱地區(qū)至的不霜同人彼群，獅可口攤可樂處的碳呆酸飲灑料的梳味道心大體鑰一致粗，可先口可釘樂公侄司采休取了搞下列夜哪種宗市場級戰(zhàn)略臣（收）。煩HTMLCONTROLForms.HTML:Option.1恰A.甩無尤差異令市場遲營銷HTMLCONTROLForms.HTML:Option.1帖B.攏差象異性廟市場秧營銷HTMLCONTROLForms.HTML:Option.1秘C.靜集斜中性宮市場縱營銷乓字莊莫滿分艱：2今能分柱9.粉摸隨著勁家庭食收入盾的增知加，胳（冶）方剖面的匪支出心比例宰會下計降。削HTMLCONTROLForms.HTML:Option.1遭A.乓食稼品HTMLCONTROLForms.HTML:Option.1惱B.季娛嫂樂HTMLCONTROLForms.HTML:Option.1宜C.拴衛(wèi)世生保因健HTMLCONTROLForms.HTML:Option.1查D.撞教消育躬光屠勒滿分平：2孔偷分赤10遵.

戶

具定有高岡機會鍋并同瓣時具據(jù)有高擠威脅密的業(yè)從務(wù)屬咱于（織）醒。HTMLCONTROLForms.HTML:Option.1抬A.窄理角想業(yè)央務(wù)HTMLCONTROLForms.HTML:Option.1瞧B.抵成倚熟業(yè)奧務(wù)HTMLCONTROLForms.HTML:Option.1夢C.暮冒離險業(yè)孝務(wù)HTMLCONTROLForms.HTML:Option.1駕D.驅(qū)困墻難業(yè)腔務(wù)通炸賤無滿分累：2費堡分衰11旱.

凝

放致棄策于略適泡合那你種戰(zhàn)網(wǎng)略業(yè)肆務(wù)單賺位（令）睬。HTMLCONTROLForms.HTML:Option.1鳴A.澤金惑牛HTMLCONTROLForms.HTML:Option.1尿B.送瘦熔狗HTMLCONTROLForms.HTML:Option.1窗C.批問瞧號HTMLCONTROLForms.HTML:Option.1健D.孔明再星撕轟感扮滿分欣：2探葬分迎12檔.

移

對擔(dān)某家效煙草鵝公司盒來說傘，下堪列屬意于營求銷機殖會的慮是（姻）餡。HTMLCONTROLForms.HTML:Option.1稠A.耍國平家頒張布法岡令所獸有香濕煙的責(zé)包裝侮上都盤要注羊明：秧“吸柄煙有衛(wèi)害健帝康”HTMLCONTROLForms.HTML:Option.1場B.躬發(fā)宇展中甲國家勉的吸日煙人員數(shù)迅頁速增講加HTMLCONTROLForms.HTML:Option.1廁C.稀地戲方政炕府禁你止在過公共頸場合仇吸煙HTMLCONTROLForms.HTML:Option.1綠D.殲煙杜草的抖主要偽產(chǎn)地崗受到續(xù)不良呢自然似環(huán)境侵的影氣響倘寒眼菌滿分逐：2如乏分況13稅.

叫

面錦對彩參電市閥場的層激烈捏競爭伴和日蘿趨成鮮熟的貍威脅截，長麗虹開烈始步屆入空鹽調(diào)制茂冷業(yè)變務(wù)，直這種那做法石屬于描（世）。很HTMLCONTROLForms.HTML:Option.1撿A.孟反窩抗HTMLCONTROLForms.HTML:Option.1甘B.某逃算避HTMLCONTROLForms.HTML:Option.1棍C.隸減弦輕HTMLCONTROLForms.HTML:Option.1案D.清轉(zhuǎn)梯移粗域線毅滿分湖：2驅(qū)膝分繳14射.

宅

個規(guī)人收淺入必刑須要取除去胞（糾）才壓是可坡支配顫收入脆。HTMLCONTROLForms.HTML:Option.1腎A.量所雷得稅HTMLCONTROLForms.HTML:Option.1爐B.焦房嫁租HTMLCONTROLForms.HTML:Option.1兆C.具保老險HTMLCONTROLForms.HTML:Option.1犬D.湯分端期償亞還貸筒款奇她霸怒滿分輕：2身君分搬15牙.

咽

小膊王的陣爺爺如看見產(chǎn)其它欄的孩肺子都壘有電五腦，嶼建議鍛其父暴母也眾買一暑臺用隱于小龍王的較學(xué)習(xí)穴，在叉這個鞋過程刑中小誠王的柳爺爺災(zāi)屬于饒（閑）。羊HTMLCONTROLForms.HTML:Option.1安A.續(xù)影漫響者HTMLCONTROLForms.HTML:Option.1掏B.疼決肅策者HTMLCONTROLForms.HTML:Option.1秘C.慨發(fā)貿(mào)起者HTMLCONTROLForms.HTML:Option.1寸D.蹈購咐買者杏始蒸濁滿分累：2帆淺分甲16叢.

失

在熄眾多煉大企樂業(yè)中玩求得蘭生存船的小墨企業(yè)競，通醒常是河市場憲的（純）樸。HTMLCONTROLForms.HTML:Option.1扛A.涉市沫場主廁導(dǎo)者HTMLCONTROLForms.HTML:Option.1縱B.對市燙場挑記戰(zhàn)者HTMLCONTROLForms.HTML:Option.1糖C.嬌市毛場跟殖隨者HTMLCONTROLForms.HTML:Option.1信D.柜市祥場補削缺者駁。敬赤果府滿分祝：2粱男分四17端.

借

下杠列哪諷種觀削念認圾為，紗消費戒者喜亞歡那販些可甘以隨紙?zhí)庂I暮得到風(fēng)而且道價格跡低廉姜的產(chǎn)泳品（稼）理。HTMLCONTROLForms.HTML:Option.1料A.腦生性產(chǎn)觀雕念HTMLCONTROLForms.HTML:Option.1燈B.著產(chǎn)區(qū)品觀績念HTMLCONTROLForms.HTML:Option.1興C.贏推授銷觀誤念HTMLCONTROLForms.HTML:Option.1夏D.郵市吃場營挎銷觀鄙念它旱冤效滿分繁：2蝴紫分葡18誦.

輔

家萄庭結(jié)棄構(gòu)的旋小型血化有旺利于組促進圾（許）的芒銷售恨。HTMLCONTROLForms.HTML:Option.1詠A.幅小蛋戶型蛾住房HTMLCONTROLForms.HTML:Option.1貨B.念大琴戶型貓住房HTMLCONTROLForms.HTML:Option.1鏡C.雷旅柜行用演品HTMLCONTROLForms.HTML:Option.1項D.蚊汽塊水寫姜雜納滿分挖：2趟悄分貨19忽.

園

我枝們都旦有這欲樣的寇經(jīng)驗弄，如吊果喜擁歡上輩了一晃件衣獵服，塘怎么謹(jǐn)看都碧覺得爹舒服喬如果日討厭銅一件背衣服曬，怎著們看決怎么障不舒嗚服。疫這種諷心理窯屬于班（滋）。皺HTMLCONTROLForms.HTML:Option.1量A.熟事掃物的煮客觀針反映HTMLCONTROLForms.HTML:Option.1地B.概選鹽擇性贊扭曲HTMLCONTROLForms.HTML:Option.1迫C.權(quán)從舌眾心互理沫津押追滿分沫：2微逮分捏20肌.

暑

下城列哪神種做衫法為饒市場窗滲透敘（量）。責(zé)HTMLCONTROLForms.HTML:Option.1宅A.璃現(xiàn)賽有產(chǎn)走品占殼領(lǐng)現(xiàn)轉(zhuǎn)有市精場HTMLCONTROLForms.HTML:Option.1撈B.罷新覆產(chǎn)品茄占領(lǐng)膏現(xiàn)有焰市場HTMLCONTROLForms.HTML:Option.1拐C.想現(xiàn)草有產(chǎn)喜品占訪領(lǐng)新準(zhǔn)市場HTMLCONTROLForms.HTML:Option.1柏D.允新瞧產(chǎn)品啄占領(lǐng)弓新市熱場節(jié)再艱迫滿分荒：2忘役分可二、罷多選鋼題（紐共

復(fù)10增

道室試題丟，共棒

4孝0

要分。震）V爹1.娛敢市場華營銷詠組合嚴(yán)中所賀包含轎的可啞控制壺變量甩很多烤，可拐以概紀(jì)括為漆（講）。抵HTMLCONTROLForms.HTML:Checkbox.1追A.胡產(chǎn)商品HTMLCONTROLForms.HTML:Checkbox.1浙B.嗽價歡格HTMLCONTROLForms.HTML:Checkbox.1潑C.襯地訓(xùn)點HTMLCONTROLForms.HTML:Checkbox.1蔽D.璃促筍銷坐商蔑閃滿分首：4身猴分該2.糠塞市場固包含斃三個院主要枝因素猜，即厭（業(yè)）。擇HTMLCONTROLForms.HTML:Checkbox.1換A.碗有條某種棉需要覆的人HTMLCONTROLForms.HTML:Checkbox.1鄭B.碌購立買能瓦力HTMLCONTROLForms.HTML:Checkbox.1縫C.廚購普買欲惱望HTMLCONTROLForms.HTML:Checkbox.1烘D.案購州買場比所壟鉤承墊滿分共：4尤茂分翼3.姐紅組織究市場拌可分煙為三殺種類欲型（罷）既。HTMLCONTROLForms.HTML:Checkbox.1蹤A.唐家地庭市徐場HTMLCONTROLForms.HTML:Checkbox.1乏B.于政科府市據(jù)場HTMLCONTROLForms.HTML:Checkbox.1憂C.促產(chǎn)脫業(yè)市析場HTMLCONTROLForms.HTML:Checkbox.1愈D.嶼中救間商扭市場識頑蹄榆滿分暗：4區(qū)播分允4.油榜影響忠消費航者購郵買行軋為的搶主要瘦因素雞包括燕（拔）。管HTMLCONTROLForms.HTML:Checkbox.1部A.蘿文天化HTMLCONTROLForms.HTML:Checkbox.1凈B.耳朋派友HTMLCONTROLForms.HTML:Checkbox.1絮C.績社禾會HTMLCONTROLForms.HTML:Checkbox.1區(qū)D.金心伸理子艷擇身滿分征：4頸刃分努5.疑睬推銷咽觀念伶與市闊場營正銷觀江念的符區(qū)別效在于甜（童）。心HTMLCONTROLForms.HTML:Checkbox.1翅A.丑推旦銷觀濟念注蟻重賣挽方需商要市畫場營貧銷觀秀念則碰注重丘買方懷需要HTMLCONTROLForms.HTML:Checkbox.1振B.隊推轉(zhuǎn)銷觀算念注勻重產(chǎn)純品質(zhì)材量，肯多功滔能市最場營詞銷觀壁念注梯重滿柳足顧暮客需應(yīng)要HTMLCONTROLForms.HTML:Checkbox.1芒C.晉推槳銷觀窮念考挨慮如挎何把蠻產(chǎn)品穗變成嗓現(xiàn)金考市場觸營銷膀觀念望則考平慮如抬何滿贈足顧應(yīng)客需就要HTMLCONTROLForms.HTML:Checkbox.1浙D.口推繡銷觀蹦念在柳發(fā)展馳中國壘家比搞較流滴行，泄市場夸營銷哲觀念順則在耗發(fā)達季國家豈盛行嫌。班藏宣餅滿分猜：4匯利分城6.遺臨目標(biāo)陪市場演營銷裁由三樹個步遵驟組納成（頭）逝。HTMLCONTROLForms.HTML:Checkbox.1棋A.位市奸場調(diào)縫查HTMLCONTROLForms.HTML:Checkbox.1遺B.調(diào)市訪場細閘分HTMLCONTROLForms.HTML:Checkbox.1瓣C.該目模標(biāo)市莖場選石擇HTMLCONTROLForms.HTML:Checkbox.1見D.管市駐場定嗎位贏黑似圖滿分?jǐn)常?肆剃分悅7.盜稠市場榨營銷行中介撒包括會（近）。飼HTMLCONTROLForms.HTML:Checkbox.1鍋A.博供孩應(yīng)商HTMLCONTROLForms.HTML:Checkbox.1濟B.匙商啞人中肥間商HTMLCONTROLForms.HTML:Checkbox.1材C.截代剪理中疏間商HTMLCONTROLForms.HTML:Checkbox.1環(huán)D.推輔悔助商湯值當(dāng)濱滿分強：4廳儲分彼8.括續(xù)可支衣配個革人收偉入要皺除去銜（五）才匠是可服隨意條支配享個人添收入滅。HTMLCONTROLForms.HTML:Checkbox.1絞A.恰所途得稅HTMLCONTROLForms.HTML:Checkbox.1替B.表房蠻租HTMLCONTROLForms.HTML:Checkbox.1埋C.針保徐險HTMLCONTROLForms.HTML:Checkbox.1釀D.斬分槽期償唱還貸苦款支貴嘗絲滿分粘：4尸拖分督9.蜻蟻產(chǎn)業(yè)植購買逮者的議行為擴類型勉大體撈有三叼種（邊）澤。HTMLCONTROLForms.HTML:Checkbox.1枕A.忍直閘接重持購HTMLCONTROLForms.HTML:Checkbox.1巷B.隸感局性購規(guī)買HTMLCONTROLForms.HTML:Checkbox.1繼C.凳修釋正重缸購HTMLCONTROLForms.HTML:Checkbox.1紡D.賭全絹新購關(guān)買扯尚摩懷滿分勸：4累貞分葉10廚.

瑞

有雄效的修細分彎市場資的條鎖件是何（虹）。弦HTMLCONTROLForms.HTML:Checkbox.1通A.義可跡測量靜性HTMLCONTROLForms.HTML:Checkbox.1廳B.氏可牌進入屆性HTMLCONTROLForms.HTML:Checkbox.1河C.創(chuàng)可翅盈利渾性HTMLCONTROLForms.HTML:Checkbox.1晶D.拐可港區(qū)分貪性江叫塞留滿分誠：4右秘分超三、匯判斷騰題（他共

切10鞭

道竭試題棒，共重

2引0

蒸分。錦）V脾1.壯丟負需駝求是第指絕鋸大多偶數(shù)人拐對某嘴種產(chǎn)歇品感可到厭針惡，徒甚至傅愿意慢出錢堅回避園它的汪一種牽需求君狀況燦。HTMLCONTROLForms.HTML:Option.1篩A.西錯苗誤HTMLCONTROLForms.HTML:Option.1坐B.頂正購確末冷餃帥滿分勇：2襖白分姻2.擾繩市場伶定位膊是指康企業(yè)坊針對燦潛在璃顧客顧的心盈理進爭行營撲銷設(shè)龜計，登創(chuàng)立融產(chǎn)品蜻、品需牌或澇企業(yè)全在目震標(biāo)顧縮客心僚目中商的某悄種形現(xiàn)象或必某種壩個性咸特征姿，保闖留深裂刻的翁印象絞和獨鄰特的僻位置備，從旬而取廚得競吸爭優(yōu)順勢。貝HTMLCONTROLForms.HTML:Option.1云A.俊錯堤誤HTMLCONTROLForms.HTML:Option.1鎖B.喂正閉確扛腎葬詢滿分旱：2?？绶种?.版警市場壯定位造應(yīng)該栗根據(jù)杏市場茫潛力段的大嚷小，圣而不話應(yīng)該吩考慮碑產(chǎn)品倆的特若色。號HTMLCONTROLForms.HTML:Option.1笨A.贈錯劑誤HTMLCONTROLForms.HTML:Option.1請B.米正周確猴溫顛舟滿分吉：2望愛分貓4.癥喉市場天營銷攜是指刊個人錦和集胳體通安過創(chuàng)烈造并雅同別風(fēng)人交角換產(chǎn)盈品和句價值賣以獲凡得其幻所需勵所欲腹之物歡的一雄種社盯會過敬程。謎HTMLCONTROLForms.HTML:Option.1霧A.袍錯慈誤HTMLCONTROLForms.HTML:Option.1崗B.權(quán)正朽確循轟故救滿分誼：2伙尖分聲5.妙隊市場喚開發(fā)籃就是毫企業(yè)劈通過插增加仙花色洲、品鮮種、嚇規(guī)格滋、型秩號等摧，向湖現(xiàn)有倒市場逢提供肢新產(chǎn)抵品或夸改進蘭產(chǎn)品醒。HTMLCONTROLForms.HTML:Option.1鑼A.竭錯乖誤HTMLCONTROLForms.HTML:Option.1飼B.震正仙確落漲稈呀滿分松：2虜哨分塔6.遣課可隨續(xù)意支淋配個胃人收艘入是襲指可飽支配文個人籠收入防減去壁消費瓦者用六于購霜買生煤活必習(xí)需品爺?shù)墓滔ㄖ⒊?。魄HTMLCONTROLForms.HTML:Option.1宮A.很錯服誤HTMLCONTROLForms.HTML:Option.1紗B.持正讀確遍縱置繪滿分漠：2侮伶分西7.劣價市場滾營銷辮環(huán)境鐵是指侵影響蓄企業(yè)股與目粱標(biāo)顧于客建滔立并側(cè)保持掉互利橡關(guān)系柜等營朵銷管坦理能份力的桃各種鍋角色句和力封量HTMLCONTROLForms.HTML:Option.1柳A.尚錯頌誤HTMLCONTROLForms.HTML:Option.1洗B.悲正桑確碌傭費獸滿分滋：2癥只分艘8.補描市場沿營銷腰觀念醋和社府會市疼場營愚銷觀河念的封意義琴是相會同的舒，都玻是注練重賣啦方的輪利益眠最大伏化。談HTMLCONTROLForms.HTML:Option.1匙A.桿錯交誤HTMLCONTROLForms.HTML:Option.1喘B.彼正剖確瘋涼革伏滿分恒：2介碗分捕9.脆幸馬斯啦洛的數(shù)需求鼻層次矩理論慎認為熟，人輸?shù)男枨亚笫侨隹梢蕴妥兓降?，新可以酷從高腸層次馬向低配層次樹發(fā)展綱，也啦可以貓從低導(dǎo)層次離向高川層次廁發(fā)展安。HTMLCONTROLForms.HTML:Option.1圓A.胸錯散誤HTMLCONTROLForms.HTML:Option.1尚B.款正辮確栗蔬找吹滿分凳：2文挪分列10立.

零

某腐大型奴酒類定生產(chǎn)襲企業(yè)筍開始娘投資蓮房地猾產(chǎn)行原業(yè)，咐屬于衣增長嫌方式咸應(yīng)當(dāng)侍屬于推同心涼多元償化。流HTMLCONTROLForms.HTML:Option.1繳A.尊錯洞誤HTMLCONTROLForms.HTML:Option.1泰B.敘正巨確迫磁寺梅滿分?jǐn)啵?漿擠分脅《市假場營酬銷(枝Ⅰ)擾》第沙2次搜作業(yè)困奔試卷規(guī)總分道：1準(zhǔn)00情商代注

測朝試時午間：房--貼單選旋題熟多選蒙題有判斷辜題煎一、傾單選襖題（咸共

數(shù)20感

道消試題涌，共傻

4老0

繭分。登）V賞1.圣滲下列彼關(guān)于寸多品緊牌策滔略說過法不魄正確物的是譯（寬）。瞇HTMLCONTROLForms.HTML:Option.1聯(lián)A.往多墻品牌籍可以救占用就更大寶的貨倦架面買積HTMLCONTROLForms.HTML:Option.1點B.絨多脆品牌矮可以揚節(jié)約穩(wěn)宣傳可成本HTMLCONTROLForms.HTML:Option.1疑C.逃多懲品牌刮可以紫吸引惜更多東的顧至客，跑提高裙市場伯占有懂率故令口常滿分戰(zhàn)：2臥袋分選2.路柏某廠息家的睡產(chǎn)品芝的各消個批規(guī)發(fā)商謹(jǐn)之間刑經(jīng)常日出現(xiàn)權(quán)“串事貨”皇的情介況，吳即互使相侵逗占對貌方的度領(lǐng)地距，這誤種沖綠突叫甘著（巷）牙。HTMLCONTROLForms.HTML:Option.1護A.哭垂奏直渠家道沖辨突HTMLCONTROLForms.HTML:Option.1習(xí)B.逆水名平渠雁道沖式突HTMLCONTROLForms.HTML:Option.1儀C.識多貸渠道濫沖突萬期耳詢滿分任：2同射分利3.擴帆“奔霜馳”香代表攤著高臉績效訂、安毀全、犧聲望蠻及其優(yōu)他的拌東西赴，這黃說明踐了該軟品牌努的（栗）配。HTMLCONTROLForms.HTML:Option.1司A.等屬幸性HTMLCONTROLForms.HTML:Option.1鈴B.臭利存益HTMLCONTROLForms.HTML:Option.1糖C.匹價卻值HTMLCONTROLForms.HTML:Option.1苗D.買文崇化屈財機丙滿分魚：2貼立分散4.球瘋企業(yè)工原來肝生產(chǎn)名低檔涂產(chǎn)品款，后幟來決旱定增犧加高憂檔產(chǎn)論品，刮屬于登（妻）。姓HTMLCONTROLForms.HTML:Option.1字A.脖向旬上延蝦伸HTMLCONTROLForms.HTML:Option.1挖B.奮向潑下延砍伸HTMLCONTROLForms.HTML:Option.1捕C.棉雙床向延息伸靜梅彩毫滿分凱：2棕槍分竭5.德楊以高送價格踢、低逐促銷秩費用鍋的形真式進取行經(jīng)遮營，濃以求招得更皂多的楚利潤垂，這夕種策謠略叫酷做（括）虹。HTMLCONTROLForms.HTML:Option.1然A.及快撈速撇嗽脂策俊略HTMLCONTROLForms.HTML:Option.1政B.懷緩辨慢撇支脂策屑略HTMLCONTROLForms.HTML:Option.1茄C.媽快犧速滲忍透策冠略HTMLCONTROLForms.HTML:Option.1蚊D.釋緩籠慢滲擇透策繞略騎觀聰黃滿分璃：2刃吊分賊6.薯無某商脅場給印消費牛滿1灶00游0元梢的顧州客返湖還2非00音元的蹄購物嘴券，餡這種選策略弄叫做泊（農(nóng)）。船HTMLCONTROLForms.HTML:Option.1剩A.愛現(xiàn)瓦金折冷扣HTMLCONTROLForms.HTML:Option.1峽B.廈數(shù)巖量折波扣HTMLCONTROLForms.HTML:Option.1躬C.書季蛾節(jié)折么扣HTMLCONTROLForms.HTML:Option.1鑼D.廚功忌能折撇扣運稅芽準(zhǔn)滿分撿：2文求分禽7.背彼（枝）是挖指市板場營蒙銷管喬理者順采取洗一系棍列行駱動，插使實是際市胖場營拜銷工江作與乖原計葉劃盡府可能辜一致伐，在挺控制遷中通桿過不穩(wěn)斷評遲審和篩信息糖反饋想對戰(zhàn)堪略不亞斷修爛正。段HTMLCONTROLForms.HTML:Option.1鍬A.致年判度計冷劃控西制HTMLCONTROLForms.HTML:Option.1狗B.灰盈恐利能階力控待制HTMLCONTROLForms.HTML:Option.1主C.愛效墓率控禍制HTMLCONTROLForms.HTML:Option.1薦D.壽戰(zhàn)薄略控惰制材賣糊欲滿分旋：2際章分兄8.似部企業(yè)籌為完步成一凱個跨天部門憶的任雹務(wù)，娛從各友單位傘抽調(diào)戀一些新人員紛組成霜一個低臨時裁的工噴作組臺來完燒成該板項任器務(wù)，欺這種數(shù)組織蟻形式德叫做醉（猾）。購HTMLCONTROLForms.HTML:Option.1絨A.凱金察字塔驢型組泄織HTMLCONTROLForms.HTML:Option.1涌B.租矩園陣型球組織HTMLCONTROLForms.HTML:Option.1宋C.稠地凝理型段組織HTMLCONTROLForms.HTML:Option.1忙D.紹市沖場型假組織繭。怠奉喊儀滿分裙：2覆惕分武9.盯旨在企腿業(yè)所桶生產(chǎn)鎖的各忙種產(chǎn)遲品差恩異很恥大、暫產(chǎn)品欠品種陪太多贊，以冶致按巧職能忍設(shè)置雀的市沿場營鼓銷組賠織無吳法處吼理的智情況在下，凡（否）是曉最為疑適宜揭的。竿HTMLCONTROLForms.HTML:Option.1刊A.鋤職頌?zāi)苄惋灲M織HTMLCONTROLForms.HTML:Option.1話B.么產(chǎn)環(huán)品型靜組織HTMLCONTROLForms.HTML:Option.1長C.滅市疏場型峽組織HTMLCONTROLForms.HTML:Option.1五D.頂?shù)卦饫硇徒浣M織身執(zhí)邊給滿分算：2拴罰分郵10挪.

壞

某辜卡拉感OK爸廳不享同時恰段的笨價格歡不同守，平怠時收岔費便慘宜，郊周末疾收費蚊高白芽天收沈費便鼻宜，久晚上高收費步高，奉這種駛定價澤策略胸叫做行（榜）。趁HTMLCONTROLForms.HTML:Option.1長A.凱顧狗客差好別定捧價HTMLCONTROLForms.HTML:Option.1朵B.蹈產(chǎn)鴨品形授式差添別定同價HTMLCONTROLForms.HTML:Option.1甩C.脂產(chǎn)這品部尤位差持別定賄價HTMLCONTROLForms.HTML:Option.1盈D.牢銷名售時兇間差隔別定刷價神郵煮欣滿分鳳：2允瘦分柴11女.

趕

當(dāng)冤市場撲不景浮氣或選原料絕、能楚源供塑應(yīng)緊臉張時苦，適肥合采紫?。ⅲ┱?。HTMLCONTROLForms.HTML:Option.1插A.窯縮皮小產(chǎn)勉品組系合HTMLCONTROLForms.HTML:Option.1肥B.厲擴卷大產(chǎn)販品組暢合HTMLCONTROLForms.HTML:Option.1螺C.陸產(chǎn)柏品延旁伸筒古柜火滿分毒：2燕堤分譜12現(xiàn).

魚

市竟場上啟有很欺多的種賣主悟和買碌主，期但各砍個賣模主所霞提供射的產(chǎn)訓(xùn)品有狗差異果，這蒸種市杏場結(jié)減構(gòu)屬院于（爽）丹。HTMLCONTROLForms.HTML:Option.1哲A.綁完封全競只爭HTMLCONTROLForms.HTML:Option.1筆B.脂寡推頭競盤爭HTMLCONTROLForms.HTML:Option.1卻C.植壟撤斷競楊爭HTMLCONTROLForms.HTML:Option.1津D.王純驕粹壟稍斷憲燙款艘滿分勺：2勺竿分心13屋.

捷

商遵場門慣口的山推銷蝦員向躍路人貍散發(fā)汽企業(yè)陷的宣證傳資點料，彈進行康產(chǎn)品屈的演范示，化這種況促銷騾手段紐叫做滔（擾）。慨HTMLCONTROLForms.HTML:Option.1否A.眨廣冊告HTMLCONTROLForms.HTML:Option.1肯B.徑人腳員推跌銷HTMLCONTROLForms.HTML:Option.1偷C.煎銷限售促沖進HTMLCONTROLForms.HTML:Option.1委D.番宣巖傳火矩昂筆滿分諷：2松掏分爪14圓.

吳

居仁民收削入的壩增加裙，導(dǎo)容致本乓地的都房地福產(chǎn)的蛋需求貼量增張大，欣可以戒用（榆）脖解釋白。HTMLCONTROLForms.HTML:Option.1霉A.劑需仇求的獲收入乳彈性HTMLCONTROLForms.HTML:Option.1誼B.賞需槍求的毯價格賺彈性HTMLCONTROLForms.HTML:Option.1寸C.孔需拘求的虜交叉絨彈性賴舊輪辱滿分側(cè)：2漁上分運15寒.

喚

某濕廠的坊一種態(tài)新產(chǎn)失品即菊將進德入市栽場，灶通過璃考察取競爭勿者的眨產(chǎn)品寫價格玩來確個定本蕉廠的診產(chǎn)品扯價格竹，這雕種定襲價方絕法叫拆做（帝）衫。HTMLCONTROLForms.HTML:Option.1熟A.私競消爭導(dǎo)扇向定彩價法HTMLCONTROLForms.HTML:Option.1忽B.滅成疤本導(dǎo)華向定瘡價法HTMLCONTROLForms.HTML:Option.1例C.蓮需問求導(dǎo)尊向定塊價法宗踢剃飄滿分勺：2賣缺分棋16旋.

以

制庭造商告盡可煉能地縱通過哥許多頃負責(zé)寄的、診適當(dāng)貍的批鑰發(fā)商撕、零軌售商句推銷猜其產(chǎn)饑品，壯這種若分銷雜策略召叫做落（妙）。面HTMLCONTROLForms.HTML:Option.1蜂A.盜密移集分加銷HTMLCONTROLForms.HTML:Option.1財B.納選浙擇分臘銷HTMLCONTROLForms.HTML:Option.1貴C.轟獨她家分駁銷芝窄蹄奔滿分焰：2轟摸分化17曠.

撒

下傷列關(guān)姑于產(chǎn)投品延敗伸的窄弊端辱說法紡不正斷確的儀是（醫(yī)）菜。HTMLCONTROLForms.HTML:Option.1坊A.垮品笑牌忠巴誠度蘋降低HTMLCONTROLForms.HTML:Option.1蕉B.線產(chǎn)亦品項菜目的羨角色墊難以群區(qū)分HTMLCONTROLForms.HTML:Option.1今C.膏產(chǎn)搞品延冷伸的米作用蝦比不步上品重牌延飯伸好汽傷沈屈滿分餐：2開語分遮18已.

站

借午用媒惑體的爆廣泛驢報道仗，農(nóng)錫夫山吳泉的剪“每擴喝一會瓶農(nóng)武夫山帖泉就縱向希摘望工襖程捐楚了一排分錢敢”的宿促銷塞策略攻取得沒了成親功，奏這種閃方式我叫做嗎（然）。付HTMLCONTROLForms.HTML:Option.1粘A.伏廣漸告HTMLCONTROLForms.HTML:Option.1隙B.爭人尤員推礙銷HTMLCONTROLForms.HTML:Option.1你C.飄銷餐售促寒進HTMLCONTROLForms.HTML:Option.1務(wù)D.前宣冷傳餐予宰議滿分霸：2并吩分旺19箭.

螞

市朵場需尋求趨映于飽彎和，匠潛在辭的顧球客已托經(jīng)很閣少，丸銷售懲額增像長緩都慢直吧至轉(zhuǎn)廊而下垮降，裂標(biāo)志似著產(chǎn)谷品進桂入了頃（華）。警HTMLCONTROLForms.HTML:Option.1稀A.書介糟紹期HTMLCONTROLForms.HTML:Option.1磨B.魄成廚長期HTMLCONTROLForms.HTML:Option.1惕C.墨成暴熟期HTMLCONTROLForms.HTML:Option.1間D.飾衰耀退期據(jù)輔殲閘滿分引：2勺續(xù)分候20碌.

燥

下蛙列哪侮種情祖況下逆企業(yè)聲可以抽提高勸產(chǎn)品腳價格生（啄）。狗HTMLCONTROLForms.HTML:Option.1腐A.頓生擁產(chǎn)能播力過頌剩需脖要擴色大銷聚售HTMLCONTROLForms.HTML:Option.1執(zhí)B.廟企豬業(yè)的前產(chǎn)品傭供不蒙應(yīng)求HTMLCONTROLForms.HTML:Option.1料C.起競悲爭者省強大題，市龍場份查額下地降HTMLCONTROLForms.HTML:Option.1美D.上成槽本費樹用低泡于競帶爭者晨，想輕要擴悼大市柜場份滾額欣宏援若滿分溫：2隔宰分屬二、承多選禾題（炒共

市10賺

道英試題奸，共饞

4粥0

柳分。他）V雖1.蛾忽定價卵的目希標(biāo)包欠括（北）疫。HTMLCONTROLForms.HTML:Checkbox.1縱A.閘維養(yǎng)持企早業(yè)生倘存HTMLCONTROLForms.HTML:Checkbox.1宋B.系當(dāng)毫期利級潤最音大化HTMLCONTROLForms.HTML:Checkbox.1遼C.爽市斥場占案有率張最大芒化HTMLCONTROLForms.HTML:Checkbox.1穿D.誠產(chǎn)灰品質(zhì)軋量最蜓優(yōu)化HTMLCONTROLForms.HTML:Checkbox.1賤E.它價貝格最拖高、公質(zhì)量哨最好程廉演繞滿分蓮：4秧挪分遼2.猴軍產(chǎn)品芝延伸繡的主將要方掙式包辣括（撞）婚。HTMLCONTROLForms.HTML:Checkbox.1妹A.妄向老上延稿伸HTMLCONTROLForms.HTML:Checkbox.1陰B.殃向漆下延迫伸HTMLCONTROLForms.HTML:Checkbox.1子C.熔向要外延亂伸HTMLCONTROLForms.HTML:Checkbox.1級D.敗向買內(nèi)延句伸HTMLCONTROLForms.HTML:Checkbox.1梳E.動雙敢向延貝伸慶慘茄肆滿分油：4忙餡分術(shù)3.巴賺評價摘分銷咐渠道精通常惹包括些三個憂標(biāo)準(zhǔn)柏（結(jié)）。具HTMLCONTROLForms.HTML:Checkbox.1掀A.呢經(jīng)加濟性通標(biāo)準(zhǔn)HTMLCONTROLForms.HTML:Checkbox.1瑞B(yǎng).添數(shù)盟量標(biāo)駝準(zhǔn)HTMLCONTROLForms.HTML:Checkbox.1剖C.紙覆申蓋面餡標(biāo)準(zhǔn)HTMLCONTROLForms.HTML:Checkbox.1所D.機控丙制性佳標(biāo)準(zhǔn)HTMLCONTROLForms.HTML:Checkbox.1乎E.取適犁應(yīng)性摟標(biāo)準(zhǔn)格傘遇疼滿分遼：4頸航分嘴4.待稈產(chǎn)品桂整體拾的概掏念包籃括以這下幾繭個層裙次（任）殲。HTMLCONTROLForms.HTML:Checkbox.1擠A.濫核唇心產(chǎn)邀品HTMLCONTROLForms.HTML:Checkbox.1釀B.箏形吵式產(chǎn)刪品HTMLCONTROLForms.HTML:Checkbox.1樣C.嬌期烤望產(chǎn)冷品HTMLCONTROLForms.HTML:Checkbox.1指D.膝延顧伸產(chǎn)陰品HTMLCONTROLForms.HTML:Checkbox.1舅E.銜潛干在產(chǎn)暮品巨胸催萌滿分盾：4沉位分愧5.奉欲下列追哪些虎促銷粗手段鄰屬于及銷售神促進愛（掠）。扇HTMLCONTROLForms.HTML:Checkbox.1吼A.糕折兔扣券HTMLCONTROLForms.HTML:Checkbox.1私B.峰以夏舊換附新HTMLCONTROLForms.HTML:Checkbox.1丸C.接競財賽HTMLCONTROLForms.HTML:Checkbox.1料D.真聯(lián)煉誼活步動旅綁違四滿分職：4嶄借分研6.呈查產(chǎn)品抹組合冠涉及立四個消維度極（回）。抓HTMLCONTROLForms.HTML:Checkbox.1華A.蚊寬偶度HTMLCONTROLForms.HTML:Checkbox.1夕B.殿長英度HTMLCONTROLForms.HTML:Checkbox.1叫C.誓高繳度HTMLCONTROLForms.HTML:Checkbox.1奔D.貨深膠度HTMLCONTROLForms.HTML:Checkbox.1處E.墊相海關(guān)性將宗請友滿分涉：4凱僻分管7.姿既宣傳拾和其量它促漏銷工予具相卸比，涉具有刃哪些尊特性旬（迅）。謊HTMLCONTROLForms.HTML:Checkbox.1襲A.崖高環(huán)度真誕實感HTMLCONTROLForms.HTML:Checkbox.1魄B.擴沒名有防瞇御HTMLCONTROLForms.HTML:Checkbox.1次C.死需姥要與廈政府倆的良鄙好關(guān)谷系HTMLCONTROLForms.HTML:Checkbox.1今D.恥戲姓劇化讀表現(xiàn)蘋鐮軋伐滿分糊：4隔買分盯8.囑其一般察來講風(fēng)，新語產(chǎn)品朵定價鍬有兩匯種策濫略可獲供選蘿擇（扎）刷。HTMLCONTROLForms.HTML:Checkbox.1層A.管差饞別定狗價HTMLCONTROLForms.HTML:Checkbox.1些B.外心蘇理定莖價HTMLCONTROLForms.HTML:Checkbox.1礙C.制撇迎脂定錫價HTMLCONTROLForms.HTML:Checkbox.1繭D.目滲抹透定盾價辰務(wù)驚版滿分晚：4高竹分船9.過逐包裝爸的作槐用包飾括（融）控。HTMLCONTROLForms.HTML:Checkbox.1稀A.黑保俱護產(chǎn)鳥品HTMLCONTROLForms.HTML:Checkbox.1斷B.幕促片進銷豐售HTMLCONTROLForms.HTML:Checkbox.1宗C.劣掩丙蓋產(chǎn)極品缺維陷HTMLCONTROLForms.HTML:Checkbox.1鉆D.鴨提少高價扯值HTMLCONTROLForms.HTML:Checkbox.1妙E.韻節(jié)瓜約成仔本招連栗牢滿分矩：4格射分新10初.

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市孔場營須銷組爽織的噸目標(biāo)坐大體眉表現(xiàn)慘在三隱個方籠面（垂）察。HTMLCONTROLForms.HT