科技策略分析

1、.Technological Strategy Analysis, NUTNPAGE 2：.；PAGE 3科技戰(zhàn)略分析Technological Strategy AnalysisFall, 2021Students:Graduate Institute of Technology ManagementTime:Wednesday 14:00-16:50Office:榮譽(yù)校區(qū)E-201-2Instructor:劉子歆:.twClassroomZB202Phone:(06)2606123-7793, 0928995993Introduction The env

2、ironment of high-tech industry that managers confront has changed, is changing, and will continue to change. Therefore, understanding technological strategies is effective to analysis of high-tech industry. However, what technological strategies do you want to know? What theoretical background of te

3、chnological strategy do you really know? Whose perspectives are very important to our understanding about technological strategy? In this course, we will take you to go through that you really need to know. We want students to “put on your strategic management hat and see what being a manager in a h

4、igh-tech industry is about.Textbooks Afuah, A. Innovation Management: Strategies, Implementation, and Profits. Oxford University Press.中文本：創(chuàng)新管理，徐作聖、邱奕嘉譯，2003，華泰出版Christensen C.M. and Raynor, M.E. The Innovators Solution: Creating and Sustaining Successful Growth. Harvard Business School Press.中文本：創(chuàng)新

5、者的解答，李芳齡、李田樹譯，2003，天下出版。Chatterjee, S. FailSafe Strategies: Profit and Grow from Risks that Others Avoid. 2006.Wharton School Press.中文本：萬全戰(zhàn)略，郭庭魁、陳盈如譯，2006，培生出版。Learning Materials English Academic Journal: Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Jour

6、nal of Management, Organization Studies, Research Policy, R&D Management, Long Range Planning, Technovation, Technological Forecasting & Social Change, Journal of Business Research, Industrial and Corporate Change, International Journal of Technology Management, Journal of Business Venturing, Entrep

7、reneurial Theory and PracticeChinese Academic Journal: 管理評(píng)論、管理學(xué)報(bào)、中山管理評(píng)論、臺(tái)大管理論叢、資訊管理學(xué)報(bào)、組織與管理、交大管理學(xué)報(bào)English Practical Journal: Harvard Business Review, California Management Review, MIT Sloan Management ReviewChinese Practical Journal: 產(chǎn)業(yè)與管理論壇English Managerial Magazine: Business Week, FORTUNE Magazin

8、eChinese Managerial Magazine: 商業(yè)周刊、天下雜誌、遠(yuǎn)見、今週刊、大師輕鬆讀、經(jīng)理人月刊Grading Policy Participation30 % Presentation and Discussion30 % Report40 %Schedule and Design 9/16Course IntroductionCourse Orientation, Group Building9/23 Ch3 利潤(rùn)的基礎(chǔ)：才干、稟賦與知識(shí)創(chuàng)新管理- Lecture Movie about technological strategy for group discussi

9、on9/30 Ch4 創(chuàng)新的來源與移轉(zhuǎn)創(chuàng)新管理- Lecture Ch1 成長(zhǎng)的魔咒創(chuàng)新者的解答- Presentation and Discussion Ch1 富貴險(xiǎn)中求：發(fā)現(xiàn)更多淘金機(jī)會(huì)萬全戰(zhàn)略 - Presentation and Discussion10/7 Ch5 辨識(shí)創(chuàng)新潛力創(chuàng)新管理- Lecture Ch2如何打敗最強(qiáng)的競(jìng)爭(zhēng)者？創(chuàng)新者的解答- Presentation and Discussion Ch2 設(shè)計(jì)低風(fēng)險(xiǎn)戰(zhàn)略的三步驟萬全戰(zhàn)略- Presentation and Discussion10/14 Ch6 降低不確定性：技術(shù)趨勢(shì)、市場(chǎng)規(guī)律及創(chuàng)新戰(zhàn)略的角色創(chuàng)新管理- Lec

10、ture Ch3 顧客想買什麼樣的產(chǎn)品？創(chuàng)新者的解答- Presentation and Discussion Ch3 辨識(shí)多重的才干組合萬全戰(zhàn)略- Presentation and Discussion10/21 Ch7 選擇利潤(rùn)點(diǎn)：動(dòng)態(tài)競(jìng)爭(zhēng)分析創(chuàng)新管理- Lecture Ch4 誰是產(chǎn)品的最正確顧客？創(chuàng)新者的解答- Presentation and Discussion Ch4 設(shè)計(jì)低才干風(fēng)險(xiǎn)戰(zhàn)略萬全戰(zhàn)略- Presentation and Discussion10/28 Ch8 戰(zhàn)略選擇或環(huán)境決定論創(chuàng)新管理- Lecture Ch5 什麼該外包、什麼該本人做？創(chuàng)新者的解答- Presen

11、tation and Discussion Ch5 透過產(chǎn)出降低才干風(fēng)險(xiǎn)萬全戰(zhàn)略- Presentation11/4 Ch9 辨認(rèn)潛在競(jìng)合者創(chuàng)新管理- Lecture Movie about technological strategy for group discussion11/11Midterm Report11/18 Ch11 執(zhí)行所採(cǎi)取的決策創(chuàng)新管理- Lecture Ch6 如何防止大量商品化？創(chuàng)新者的解答- Presentation and Discussion Ch6 從結(jié)果到目標(biāo)的架構(gòu)中獲益萬全戰(zhàn)略- Presentation and Discussion11/25 Ch12

12、 保證企業(yè)的利潤(rùn)創(chuàng)新管理- Lecture Ch7 他的組織適合破壞性創(chuàng)新嗎？創(chuàng)新者的解答- Presentation and Discussion Ch7 差異化進(jìn)入戰(zhàn)略的運(yùn)用時(shí)機(jī)方式萬全戰(zhàn)略- Presentation and Discussion12/2 Ch13 全球化創(chuàng)新創(chuàng)新管理- Lecture Ch8 有效管理戰(zhàn)略發(fā)展流程創(chuàng)新者的解答- Presentation and Discussion Ch8 低價(jià)進(jìn)入戰(zhàn)略的運(yùn)用時(shí)機(jī)與方式萬全戰(zhàn)略- Presentation and Discussion12/9 Ch14 新興經(jīng)濟(jì)體之創(chuàng)新創(chuàng)新管理- Lecture Ch9 有好資金、也有壞

13、資金創(chuàng)新者的解答- Presentation and Discussion Ch9 塑造市場(chǎng)的戰(zhàn)略：產(chǎn)品、流程、平臺(tái)萬全戰(zhàn)略- Presentation and Discussion12/16 Ch15 政府在創(chuàng)新的角色創(chuàng)新管理- Lecture Ch10 高階主管的角色創(chuàng)新者的解答- Presentation and Discussion Ch10 設(shè)計(jì)多重的移轉(zhuǎn)路徑萬全戰(zhàn)略- Presentation and Discussion12/23高科技公司之個(gè)案討論：大立光電【資料來源：陳金枝、劉子歆、洪世章2021，大立光電，2007，產(chǎn)業(yè)與管理論壇，10(4): 82-98?！?Movie about technological strategy for group discussion12/30 Sharing what youve learned i