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1、(答案)3936 國開電大??粕虅?wù)英語 2 形考任務(wù)單元自測(cè)說明:題目順序是隨機(jī)的。單元自測(cè) 1 試題及答案題目-As you know,Im not quite familiar with how to shop online.-Its a piece of cake! Ill show you how to do it.A.First of all,you should find a good e-commerce site.B.Next,add the items in your shopping cart and place the order.C.Then compare the p

2、rices and features of the goods you like.國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:A題目Consumers cant digest too much information on a web page,resulting_low rates of return.A.withB.inC.at國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B題目-Great! Maybe from now on,

3、I should try to buy goods online.-_.A.I think you need to be a little bit slower.B.Thats all right.Whatever!C.Why not? Go ahead.Just give it a try.國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:C題目I know personal selling is also a very effective tool for building_buyers confidence.A.

4、toB.upC.with國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B題目-I think we can use two or more kinds of media together in an advertising campaign.-_.A.Its true.Two is always better than one.B.Thats quite right.We can attract more people.C.Its great idea.We need to put in more money th

5、en.國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B題目In China,Taobao is one of_e-commerce sites.A.most popularB.the most popularC.more popular國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B題目In my opinion,the first thing_is what tools we should use.(考點(diǎn): 不定式結(jié)構(gòu)的用法)A.to

6、 be discussedB.discussedC.discussing國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:A題目It can be aimed_individuals with select surfing behavior.A.toB.inC.at國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:C題目-Morning,Daniel.Today Id like to discuss the promotional events

7、 of our products with you.-_.A.Hi,I agree with what you have just said.B.Good morning,Kevin.Nice to meet you,too.C.OK.I think we should draw up a thorough plan,first.國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:C題目-Uh,I think online shopping is very time-consuming.-_.A.Why do you w

8、ant to wait and shop in a long line?B.I somewhat agree with you,but not completely.C.Thank you for your time to be with me for the weekend.國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B二、 翻譯: 從以下 A、 B、 C 三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯 。1.Actually,I have been thinking about online shopping for

9、a long time.A.事實(shí)上,很久以前我就已經(jīng)考慮過網(wǎng)上購物了。B.事實(shí)上,我一直考慮網(wǎng)上購物已有很長(zhǎng)時(shí)間了。C.事實(shí)上,我正在考慮長(zhǎng)時(shí)間網(wǎng)上購物。國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B2.Increasingly,online marketing is no longer just an option.It is a necessity.A.網(wǎng)絡(luò)營(yíng)銷愈來愈不再只是一個(gè)選擇。 它是一種必然。B.網(wǎng)絡(luò)營(yíng)銷不久是一個(gè)選擇。 它是必然的選擇。C.網(wǎng)絡(luò)營(yíng)銷不僅是日益的選擇。 它是必然的需要。國開形考任務(wù)作業(yè)

10、答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:A3.Online shops give us the opportunity to shop 24/7.A.網(wǎng)上購物為我們提供了去 24-7 商店購物的機(jī)會(huì)。B.網(wǎng)上商店為我們提供了 7 天 24 小時(shí)的購物機(jī)會(huì)。C.網(wǎng)上商店為我們提供了一周 7 天、 一天 24 小時(shí)地全天候購物機(jī)會(huì)。國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:C4.The rush to buy from online shops

11、has demonstrated a growing consumer acceptance of online marketing.A.消費(fèi)者涌向網(wǎng)店購物的行為已經(jīng)表現(xiàn)出了網(wǎng)絡(luò)營(yíng)銷的不斷增長(zhǎng)。B.消費(fèi)者的網(wǎng)購熱潮說明越來越多的消費(fèi)者接受網(wǎng)絡(luò)營(yíng)銷。C.消費(fèi)者搶購網(wǎng)店顯示出他們非常接受日益增長(zhǎng)的網(wǎng)絡(luò)營(yíng)銷。國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B5.Online marketing saves time and can be delivered anytime,anywhere.A.線上銷售搶回了時(shí)間,可以在任

12、何時(shí)間快遞到任何地點(diǎn)。B.在線營(yíng)銷節(jié)省時(shí)間,可以隨時(shí)隨地發(fā)送快遞。C.在線營(yíng)銷節(jié)約時(shí)間,可以隨時(shí)隨地傳輸信息。國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:C二、 閱讀理解: 閱讀下面的短文,根據(jù)文章內(nèi)容從 A、 B、 C 三個(gè)選項(xiàng)中選出一個(gè)最佳選項(xiàng) 。DEVELOPMENT OF ONLINE MARKETINGWith the introduction of the Internet,there came many changes to the way a company might carry out ama

13、rketing strategy.About ten years ago,we shopped only at local stores in the market place using cash.Now anew world has been opened up to people around the globe through the World Wide Web.We are able to browsethe fanciest shops in the world from home,virtually that is.The technology of secure transa

14、ctions on the Webhas greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptanceof online marketing.Increasingly,online marketing is no longer just an option.It is a necessity.Online marketing is an electronically-based industry.In short,it refers to the con

15、ducting of business through theInternet.It is a way of buying and selling goods and services,and negotiating trade through digitalcommunications.Online marketing allows businesses to reach a wider market while cutting costs,saving time and eliminatingtons of paperwork.Most online retailers ask the c

16、ustomers to pay with a credit card.Regular buyers are issuedelectronic or digital signatures which are protected by passwords,enabling them to transact business securelyvia Internet.Online marketing is still in its early stages,as problems such as how to deal with credit card fraud on theInternet st

17、ill have to be dealt with.But its future looks rosy.With the development of computertechnology,e-commerce will inevitably become a must in our everyday lives.There is no doubt e-commerce hascome of age.1._changed the way a company might carry out a marketing strategy over the past 10 years.A.The Int

18、ernetB.Local storesC.The consumers國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:A2.What does virtually mean in Paragraph One?A.In reality.B.By means of a computer.C.Safely.國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案國開形考任務(wù)作業(yè)答案答案:B3.Which of the following advantages of online marketing is not mentioned?A.Reach a wider market while cutting costsB.Save time and eliminate paperworkC.Increasing t

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