全球市場百寶書-日本-TikTok for Business

Part1:Part2:Part3:Part4:確3CPart5:Part6:TikTokTikTokPart7:

CONFIDENTIAL&PROPRIETARY23

GDP$5.0540+17.5%YoY10$2,675Source:WorldBank2021

15~64_2018-202220182019202020212022

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GDP ,208.78218.05221.47239.39258.96

CONFIDENTIAL&PROPRIETARY4模模紙3%)Source:Wikipedia;ResearchGate;GCCSTAT;WorldBank

GDP贈夠567.52022GDP540.54%777.6680775.2146.46 150.46 154.4680274.22077.2464.32062.8202020212022455.3131.62022 154.495.5102017)

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CONFIDENTIAL&PROPRIETARY187177?機11498656354PC3474645947平板電視10代20代30代40代50代60代Source:MinistryofInternalAffairsandCommunications

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CONFIDENTIAL&PROPRIETARY26Source:ECN;Statista&務 TopPC,$189,,,,1895122179,PC,+28%YoY62178$178130,,,171,,,,+21%YoY

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CONFIDENTIAL&PROPRIETARY29Source:StatistaGlobaldata5G5G111139功能手機20255G2062676.75G智能手機83%11411205含SIMFree的智20202021能手機2023SoftBank35.2%26.1%20.8%KDDIGroup21.5%9.3%27%30.9%19.9%12.5%5.8%NTTDocomo（移7.8%4.5%8.3%動虛擬運營商）4.3%35.8%0.7%auNTTDocomodocomoLINEMORakutenUN-LIMITVIahamoUQmobileSoftBank樂天mobile(MVNO)2023povoY!mobile

3CCONFIDENTIAL&PROPRIETARY30Source:ITmediaMobile;3COSiOS ,

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CONFIDENTIAL&PROPRIETARY41Source:TikTokInternalDataB1對告對12 63

CONFIDENTIAL&PROPRIETARY42TikTok43

TikTok180%*89%*2018 2019 2020 2021Vlog

CONFIDENTIAL&PROPRIETARY44Source:TikTokInternalData2021;MacromillTIkTokusersurey2021尊 尊的62% 1.12xTikTokvs.尊逢Q A X X

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TikTok81%PROPRIETARY163%&TikTokIALCONFIDENTKantarNo.1No.2 A No.3 BNo.4 C No.5 D47Source:Kantar2021;MacromillTikTokusersurvey2020-202110% ,10%13%49%14%務19%38%19%37%TikTok)+92%+28%(TikTokvs. )1.35x1.24x2x SNS

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