鄖陽師專英語系商務(wù)英語精讀課程組.ppt

1、Unit4,鄖陽師專英語系商務(wù)英語精讀課程組,Text: Bargains,Teaching Aim 1. Learn something about bargains; 2. Talk something about bargains. Important Points 1. Comprehend the meaning of the text 2. Get familiar with the key words or phrases,extort 勒索 innocent 頭腦簡單的 board 董事會, decent公平的 novelty 新奇事物, fade褪色 whereupon 因此

2、 breathtaking令人吃驚的 impertinence 不適當(dāng),pensioner 領(lǐng)取養(yǎng)老金者 accuse 指控， outrage 激怒 defense 辯護(hù) circular 圓的, saw 鋸 seemingly 似乎, sane 心智健全的 Persian 波斯的 trifle少量, 有點(diǎn) extravagant 奢侈的,chop 排骨 tremendous 巨大的 pile堆 quest 探尋 sticky粘性的 prohibit 禁止 to start with 首先;起初 might 還是(做)的好 for the sake of 為的緣故,in ones defens

3、e 為褚護(hù) as though 似乎 for ones lifetime 一生 pile up 堆積 serve sb. right 活該 all the same 盡管如此 fall for 上的當(dāng).,Difficult Points 1. Answer the questions about bargains; 2. There are many new words in the text; 3. Translate some difficult sentences of the text into English.,Teaching Methods 1. Discussing and s

4、ummarizing the main idea about the text; 2. Memorizing the new words; 3. Explaining the difficult words or sentences and making some examples,Procedure: 1. Warm-up; 2. Text diving 3. Language focus; 4. Sum up and assign homework.,Homework 1. On Exercise-Book: 2. Read the new words correctly and read

5、 the text fluently; 3. Do the exercises Time 90 minutes,Part One: 15 minutes,I. Warming-up 1. What does the word “bargain” mean to you? Work with your partner and find the possible definitions of this word and write them down here.,Bargain means - 1）an effective sales technique to encourage customer

6、s to purchase. 有效的銷售技術(shù)，以鼓勵顧客購買。 2）something offered, sold or bought cheap. 提供一些出售或購買的優(yōu)惠。 3）an opportunity not to be missed to buy something at a price lower than usual. 不要錯過購買一些低于平常價格的機(jī)會。,4）a trick to make you buy something that you dont really need. 用技巧使你買不真正需要的東西。 5) to negotiate over the terms of

7、 an agreement or contract. 談成一項(xiàng)條款或合同的協(xié)議。 6) to negotiate with the seller for the purpose of bringing the price down. 進(jìn)行談判的目是，使賣方價格下降。,7) a good way to save money. 一個可以省錢的好方法。 8) an unusual way of “making” money. 一個不尋常的“掙錢”方式。 9) a way of making expensive products appear cheap. 是一種使貴的產(chǎn)品看起來很便宜的方式。,2.

8、Work with your partner and write out words about places where people go for bargains. discount store折扣商 garage sale現(xiàn)場舊貨出售 chain store連鎖商店 five and ten cent storedime store廉價商店 grocery store雜貨店 e-business in the Internet網(wǎng)上交易,supermarket超級市場 auction market拍賣市場 sky market露天市場 flea market跳蚤市場(舊貨和廉價商品市場)

9、 night market夜市 public produce market農(nóng)產(chǎn)品零售市場 street market路攤 secondhand market舊貨市場,II. Pair works:,1. Do you often bargain with shop assistants when you buy things? 2. Do you often look around the shops for bargains? 3. Where or when are you most likely to find a bargain? 4. Have you ever bought any

10、thing that you didnt need just because you thought it was a bargain? 5. What was the best bargain you have found? Describe it to your classmates.,Part Two: 10 minutes,Structure of Reading I Part I (Paragraph 1) Introduction: the recent definition of a bargain. A bargain is a dirty trick to extort mo

11、ney from the pockets of silly and innocent people. Part II (Paragraph 2) Explanation of how a new product is sold. Part III (Paragraph 3-6),Explanation of peoples reactions to bargains. 1) People react in the same way to small price reduction as they do to big ones. 2) People often buy things they d

12、ont want just because they are bargains. 3) Some people seem to believe that they can make money when they buy a bargain. 4) Some people think buying in bulk is a cheap way of buying.,Part IV (Paragraph 7),Conclusion: To offer bargains is a commercial trick to make the poor poorer. When greedy fools

13、 fall for this trick, it serves them right.,1.bargain1) bargain n. something bought cheaply or for less than its than its usual price 便宜貨；廉價貨e.g. I might buy a TV, if I can find a bargain in the sales. The shoes are a bargain at $22.2) n. an agreement 協(xié)議；交易,Part Three: 30 . Key Language Points,相關(guān)搭配

14、make/strike a bargain 達(dá)成協(xié)議 e.g. We have made a bargain that hell do the shopping and Ill cook. drive a hard bargain 達(dá)成非常有利于自己的協(xié)議 3) vi. to discuss the conditions of a sale, agreement, etc.講價錢；討價還價 e.g. The worker bargained for better pay.,2.trick 1) n. something one does in order to deceive someone

15、else 騙局；花招；詭計 e.g. He pretended to be ill, but it was just a trick. 相關(guān)搭配 dirty/mean/rotten trick 下流的/無恥的/卑鄙的詭計 2) n. something one does to surprise someone else or make other people laugh 惡作劇,相關(guān)搭配 play a trick on sb. 捉弄某人 e.g. The girls were always playing tricks on their teachers. 3) n. a clever wa

16、y of doing something that works very well 訣竅；技巧 e.g. A salesman should know all the tricks of the trade. 4) vt. To deceive someone in order to get something from them or to make them do something.欺騙；誘騙；哄騙,3.extort: vt. to illegally force someone to give one money by threatening them 敲詐；勒索 相關(guān)搭配 extor

17、t sth. from /out of sb. 勒索；強(qiáng)搶 e.g.Landlords tried to cover their losses by extorting high rents from tenants. 相關(guān)詞 extortion n. 敲詐；勒索 e.g. He faces charges of kidnapping and extortion. 他面臨誘拐和敲詐的指控。,4. innocent 1) adj. not having much experience of life, so that one is easily deceived; native 天真無邪的；涉世

18、不深的 e.g. Hes so innocent that anyone can take advantage of him. 2) adj. not guilty of a crime無罪的 e.g. Nobody would believe that I was innocent. 相關(guān)搭配 innocent victims/bystanders/people 無辜的受害者/旁觀者/人們 相關(guān)詞 innocence n. 清白無罪；單純；天真 e.g. In our innocence we believed everything we were told.,5.novelty 1) n.

19、 the quality of being new, unusual, and interesting 新穎；新奇性 e.g. I enjoyed living in Paris at first but the novelty soon wore off. 2) n. something new and unusual which attracts peoples attention and interest 新奇的事物 e.g. Cars were still something of a novelty at the beginning of last centaury. 相關(guān)詞 nov

20、el adj. 新穎的；新奇的 e.g. Thats a novel idea-opening an English restaurant in France.,6.turn sth. into sth.: to change from one thing into another (usu. by magic) e.g. The witch had turned them all into stone. rush to do sth.: to do something very quickly and without delay 匆匆做（某事） e.g. I rushed to pack m

21、y suitcase before she came back. breathtaking: adj. very impressive, exciting or surprising 使人興奮的；驚險的 e.g. The guest house was on the side of the cliff, with breathtaking views of the ocean below.,7. impertinence: n. the state of being rude or not respectful 不禮貌; 莽撞無禮 e.g. His superiors were outrage

22、d by his impertinence in suggesting a solution they hadnt considered. 相關(guān)詞 impertinent adj. 不禮貌的; 莽撞無禮的 e.g. The question about her age is very impertinent.,8.for the sake of : in order to help, please, improve someone or something 為了的緣故 e.g. He moved to the seaside for the sake of his heath. 9.plead

23、 1) vi./vt. to state in a court of law whether one is guilty of a crime (在法庭上)承認(rèn)(有罪);申辯,相關(guān)搭配 plead guilty /not guilty /innocent e.g. Henry pleaded not guilty to the charge of murder. 2) vi. to ask for in a sincere and emotional way 懇求; 央求 e.g. The hostages families pleaded for their safe return.,10.

24、outrage: 1) vt. to make someone feel very angry and shocked 使某人震怒;激起某人的義憤 e.g. People were outraged at the idea of releasing the mass murderer. 2 ) n. a feeling of great anger and shock 憤慨; 義憤; 震怒 e.g. The injustice of the situation filled him with a sense of outrage. outrageous: adj. Very shocking

25、and extremely unfair or offensive 駭人的; 蠻橫的 e.g. I cant believe hes been allowed to spread such outrageous lies!,11.in ones defense: to protect against attacks 為辯護(hù)/答辯 e.g. The man has been fierce in defense of the present system. 12.sane: adj. Able to think in a normal and reasonable way 心智健全的;神智正常的

26、e.g. This is a risk no sane person will take. Antonym: insane,13.trifle 1) n. slightly; rather 少量; 有點(diǎn) e.g. Its a full life, if a trifle boring. 2) n. something unimportant or not valuable 瑣事; 無價值的東西 e.g. I dont know why you waste your money on such trifles. 相關(guān)搭配 trifle with 輕視; 小看; 隨便對待 e.g. The bos

27、s is not a man to be trifled with.,14.extravagant: 1) adj. spending a lot of money on things that are not necessary 浪費(fèi)的; 沒必要的 e.g. It was very extravagant of you to spend 500 yuan on a bag. 2) adj. very impressive because of being very expensive, beautiful, etc. 鋪張的; 豪華的 e.g. They decided to give an

28、 extravagant dinner party.,15.pile up: to become much larger in quantity or amount; accumulate (使)堆積;(使)積累 e.g. Work is really piling up.,16.sticky: adj. made of or covered with a substance that sticks to surfaces 黏的 e.g. The surface of the desk is dirty and sticky. adj. difficult ;hard to handle 困難

29、的;棘手的 e.g. Race problems in the US remain sticky. 相關(guān)搭配 sticky label/tape 黏膠帶 have sticky fingers有偷竊習(xí)慣,17.fall for: 1) to be tricked into believing something that is not true 上的當(dāng);受的騙 e.g. Dont fall for the fair words of the door-to-door businessmen. 2) to start to love someone 愛上(某人) e.g. That was th

30、e summer I worked at the fairground and met and fell for Lucy.,18.Serve sb. right: to be a good punishment for sb. 活該 e.g. You have missed so good a chance. It served you right to suffer the consequence now., Review by asking some questions:,1). How does the author define the word “bargain” in the t

31、ext? The key comes from Paragraph 1: Bargain is something offered at a low and advantageous price. A more recent definition is: a bargain is a dirty trick to extort money from the pockets of silly and innocent people.,2). What does the author mean by saying “but the attraction of novelty soon fades”

32、? The key comes from Paragraph 2: People soon lose interest in the new things. They will not attract people any more.,3). Why does the author say it is “breathtaking impertinence” for sellers to advertise “1p off”? The key comes from Paragraph 3: The poorest old-age pensioner ought to regard this as

33、 an insult.,4). How do people react to small price reductions，say 5p or even lp off ? The key comes from Paragraph 2: People will rush to buy it even though it still costs about fortythree percent more than its fair price.,5). When does the real danger of bargain starts? The key comes from Paragraph 4: The real danger starts when utterly unnecessary things become “ bargains”.,6). What is the danger caused