2022-2023中國(guó)設(shè)計(jì)趨勢(shì)報(bào)告

前瞻設(shè)計(jì)顧問ForwardThinking

IndustrialDesignConsultancy3洞

察Insights策

略Strategy設(shè)

計(jì)

創(chuàng)造完美用戶體驗(yàn)DesignCreatePerfectUserExperience洞察用戶需求發(fā)現(xiàn)品牌觸點(diǎn)探索未來趨勢(shì)制定產(chǎn)品策略品牌識(shí)別性研究產(chǎn)品

PI

戰(zhàn)略CMF研究與創(chuàng)新服務(wù)設(shè)計(jì)論壇/培訓(xùn)/工作坊產(chǎn)品設(shè)計(jì)交互設(shè)計(jì)包裝及周邊設(shè)計(jì)結(jié)構(gòu)設(shè)計(jì)空間/展覽設(shè)計(jì)公共設(shè)施與信息導(dǎo)向系統(tǒng)UserInsight

IdentificationBrand

ContactsSearchingExploring

Future

TrendsProductStrategyResearch

on

Brand

IdentityProductPIStrategyCMF

Research

and

InnovationServiceDesignForum/Training/WorkshopProductDesignUIDesignPackaging

And

RelatedDesignStructureDesignSpace

/Exhibition

DesignCityFurniture

&Signage

System4我們是誰(shuí)？YANG

DESIGN

為中國(guó)工業(yè)設(shè)計(jì)領(lǐng)域的前瞻創(chuàng)新顧問公司，囊獲了包括德國(guó)紅點(diǎn)、iF、日本

G-Mark、美國(guó)

IDEA

、CES智能家居產(chǎn)品設(shè)計(jì)大獎(jiǎng)、亞洲最具影響力設(shè)計(jì)銀獎(jiǎng)、福布斯中國(guó)最具影響力設(shè)計(jì)大獎(jiǎng)在內(nèi)的上百項(xiàng)設(shè)計(jì)大獎(jiǎng)。下設(shè)設(shè)計(jì)策略研究所、CMF與趨勢(shì)研究實(shí)驗(yàn)室、用戶研究實(shí)驗(yàn)室、快速成型加工中心、品牌創(chuàng)新事業(yè)部、產(chǎn)品創(chuàng)新事業(yè)部、公共與服務(wù)設(shè)計(jì)事業(yè)部，與德國(guó)、英國(guó)、美國(guó)、日本等多家專業(yè)設(shè)計(jì)研究機(jī)構(gòu)有著長(zhǎng)期戰(zhàn)略合作關(guān)系。并投資創(chuàng)辦了工業(yè)設(shè)計(jì)博物館、高端生活方式品牌羊舍。YANG

DESIGN

提供以用戶體驗(yàn)為中心的高品質(zhì)設(shè)計(jì)咨詢服務(wù)，涉及智能硬件、消費(fèi)電子、交通工具、時(shí)尚快消、教育金融、建筑地產(chǎn)等行業(yè)，為全球眾多領(lǐng)先品牌實(shí)現(xiàn)了創(chuàng)新的社會(huì)與商業(yè)價(jià)值。如波音、寶馬、奧迪、英菲尼迪、愛馬仕、通用、博世、三星、飛利浦、施耐德、日立、杜邦、聯(lián)合利華、海爾、華為、萬科、綠色和平、壹基金等。其中為波音所做的研究與服務(wù)設(shè)計(jì)提升了效率和體驗(yàn)、為萬科設(shè)計(jì)的公共與服務(wù)系統(tǒng)助力智慧城市的創(chuàng)建、為海爾創(chuàng)新設(shè)計(jì)的家電獲得了國(guó)際獎(jiǎng)項(xiàng)的認(rèn)可、為數(shù)個(gè)智能硬件團(tuán)所設(shè)計(jì)的產(chǎn)品項(xiàng)目獲得了上千萬美金的融資、為壹基金所做的系列公益項(xiàng)目實(shí)現(xiàn)了創(chuàng)新的社會(huì)價(jià)值。WhoWeAre

?YANG

DESIGN

isthe

forwardthinking

industrial

designconsultancyinChina.It

has

wonnearlyonehundred

majordesign

awards,including

RedDot

award,iF

award,G-Mark

award,IDEA

award,CESSmartHome

Product

Design

Award

,Design

forAsia

silveraward,andForbes

China's

Influential

Design

award.YANG

DESIGN

has

Design

Strategy

Institute,

CMF

and

Trend

Study

Lab,

User

Study

Lab,

Prototype

Center,

Brand

Innovation

Department,

Product

Innovation

Department,and

Public

and

Service

Design

Department.

We

have

long

term

strategic

partnership

with

professional

design

research

institutes

from

countries

including

Germany,

Britain,the

United

States

and

Japan.

YANG

DESIGN

has

also

invested

and

founded

an

industrial

design

museum,

a

new

handicraft

research

institute,

a

smart

luggage

brand,

and

ahigh-end

lifestylebrand.YANG

DESIGN

provides

high

quality

design

consulting

services

centered

on

user

experience,

and

covers

industries

such

as

smart

hardware,

consumer

electronics,transportation,

fast

moving

consumer

goods

(FMCG),

education,

finance,

real

estate,

and

more.

YANG

DESIGN

has

helped

many

leading

global

brands

to

realize

innovativesocial

and

business

value,

including

Boeing,

BMW,

Audi,

Infiniti,

GM,

Bosch,

Samsung,

Philips,

Schneider

Electric,

Hitachi,

DuPont,

Unilever,

Haier,

Huawei,

Vanke,Greenpeace,

One

Foundation

and

more.

The

research

and

service

design

that

YANG

DESIGN

provided

for

Boeing

improved

its

efficiency

and

experience,

the

public

andservice

system

designed

for

Vanke

helped

in

the

creation

of

smart

cities,

the

innovative

home

appliance

designed

for

Haier

won

recognition

in

the

form

of

an

internationalaward,

the

products

designed

for

several

smart

hardware

start-ups

raised

more

than

ten

million

USD

in

financing,

and

a

series

of

projects

benefitting

the

public

that

weredonefor

One

Foundation

realized

innovativesocialvalue.5我們的合作伙伴

OurPartner家電、設(shè)備及消費(fèi)電子Consumer

Electronics交通工具Autos,Transportation快消、時(shí)尚及運(yùn)動(dòng)休閑FMCG,

Sports&Fashion地產(chǎn)RealEstate公益組織及公共機(jī)構(gòu)NGO

andPublicinstitutions家居、廚衛(wèi)及照明Home,Kitchen,BathandLighting材料、色彩Material,Color6美國(guó)波音飛機(jī)內(nèi)艙策略研究與設(shè)計(jì)，2011——至今

Research

and

Design

of

AmericanBoeing

Aircraft

Cabin

Strategy

2011-Now作為全球最大飛機(jī)制造商——美國(guó)波音公司的唯一選擇合作的中國(guó)設(shè)計(jì)咨詢機(jī)構(gòu)，自2011年至今，YANG

DESIGN為其完成了包括中國(guó)消費(fèi)者洞察、用戶體驗(yàn)、趨勢(shì)研究及品牌識(shí)別等在內(nèi)的多個(gè)領(lǐng)域的研究與設(shè)計(jì)，為飛機(jī)內(nèi)艙提供了多個(gè)創(chuàng)新設(shè)計(jì)方案，獲得了美國(guó)波音總部的高度評(píng)價(jià)，并由此雙方展開了長(zhǎng)期的合作。BoeingAirplaneInterior

Study&Design,

2011tillnow:As

theonlyChinese

designconsultancyfor

Boeingsince2011,YANG

DESIGNhas

completedstudiesonChinese

consumerinsight,user

experience,trendstudy

andbrandidentity,developedinnovative

interior

design

concepts,andtheprojectsarehighly-received

bytheAmericanheadquarter.7德國(guó)博世2067智能家居設(shè)計(jì)趨勢(shì)研究

Bosch

2067

Smart

Home

Design

Trends

Study最終成果網(wǎng)頁(yè)：/company/experts-visions-future-2067/xiaojing-huang8奧迪全球首款碳纖維智能旅行箱品牌、產(chǎn)品、展覽設(shè)計(jì)及產(chǎn)品形象拍攝

byYANG

DESIGNThe

World's

FirstCarbonFiber

Smart

SuitcaseBrand,

Product,

and

Exhibition

Designand

ProductImage

Shooting9設(shè)計(jì)博物館、用戶研究與

CMF創(chuàng)新實(shí)驗(yàn)室Design

Museum

,UserResearch

and

CMF

InnovationLab10專屬四步趨勢(shì)預(yù)測(cè)法｜Methodology年度六個(gè)領(lǐng)域社會(huì)學(xué)案頭研究及數(shù)據(jù)收集探索未來生活形態(tài)對(duì)話六大領(lǐng)域先鋒人物符號(hào)學(xué)分析歸納四大主流趨勢(shì)主題以UX工具視覺化目標(biāo)消費(fèi)群1）人物角色生活形態(tài)AIO2）代表品牌轉(zhuǎn)化為CMF的展現(xiàn)1）預(yù)測(cè)流行風(fēng)格2）預(yù)測(cè)流行色彩及圖案3）預(yù)測(cè)流行材質(zhì)及表面處理3）應(yīng)用行業(yè)Visualize

target

consumer

group1）Personas

lifestyle

AIO2）Brand1）Forecast

style

trends2）Forecast

color

&

pattern

trends3）Forecast

material

&finish

trendsAnnual

sociology

case

study

anddataacross

sixactivities

toexplore

futurelifestyleCoversations

with

experts

fromsix

designfieldsSemiotic

analysis

processFuture

fourmacro

trends3）Industry目的：為企業(yè)提供未來設(shè)計(jì)靈感，把握未來造型、色彩、材質(zhì)的趨向，通過閱讀和培訓(xùn)應(yīng)用到產(chǎn)品中。Provide

inspirations

offuturedesign

forenterprises,

and

forthemto

capture

thetrends

forproduct

shape,color,

and

materials

applications.122013-2023中國(guó)設(shè)計(jì)趨勢(shì)發(fā)展時(shí)間軸

Timeline

of

ChinaDesign

Trends132017-2018我們已成功預(yù)測(cè)和應(yīng)用的趨勢(shì)

ExampleofOurTrend

Application《2017-2018中國(guó)設(shè)計(jì)趨勢(shì)報(bào)告》中的“幻次元”趨勢(shì)，成功預(yù)測(cè)了金屬感漸變色和紫色的流行。The

2017-2018

ChinaDesignTrends

Report

madesuccessfulpredictions

ofmetallicgradientfinish

andpurple,

based

onthetrend

“I

Dimension”./pulse/how-come-gradient-color-trigger-overwhelming-design-trend-huang/?articleId=6402050085470994432OPPO/Huawei/Supor/Merck142018-2019我們已成功預(yù)測(cè)和應(yīng)用的趨勢(shì)

ExampleofOurTrend

Application《2018-2019中國(guó)設(shè)計(jì)趨勢(shì)報(bào)告》中的“研”趨勢(shì)，成功預(yù)測(cè)了銅綠色的流行。The

2018-2019

ChinaDesignTrends

Report

madesuccessful

predictions

ofcopper

green,

based

onthetrend

“Measured”.MI/s/jUSqyPDpK_aL-JNR0LFpawBMWJoyoung152019-2020我們已成功預(yù)測(cè)和應(yīng)用的趨勢(shì)

ExampleofOurTrend

Application《2019-2020中國(guó)設(shè)計(jì)趨勢(shì)報(bào)告》中的“慢托邦”趨勢(shì)，成功預(yù)測(cè)了尤加利葉綠的流行。The

2019-2020

ChinaDesignTrends

Report

madesuccessful

predictions

ofeucalyptus

green,

basedonthetrend

“SlowUtopia”.OPPO/s/dISPQ3oovJldKq0ks-e8xQMINIB&O162020-2021我們已成功預(yù)測(cè)和應(yīng)用的趨勢(shì)

ExampleofOurTrend

Application《2020-2021中國(guó)設(shè)計(jì)趨勢(shì)報(bào)告》中的“硬核星球”趨勢(shì)，成功預(yù)測(cè)了銀色的流行。The

2020-2021

ChinaDesignTrends

Report

madesuccessful

predictions

ofsilver,

based

onthetrend“Hardcore

Planet”.vivo/Huawei/Remi/HONOR/s/hlcWwB0ny8PWMnW7Zv8Jow17宏觀趨勢(shì)背景｜MacroTrend

Background未來世界將會(huì)變得愈虛擬、愈真實(shí)。從2015

年起，YANGDESIGN

提出“

愈虛擬，愈真實(shí)”

的二元對(duì)立宏觀主題。隨著網(wǎng)絡(luò)和社交媒體在中國(guó)的大量普遍，人們虛擬世界不斷尋找著新的刺激體驗(yàn)，遍布于社交網(wǎng)絡(luò)上的信息猶如低頭族的鴉片，成為了我們每天的快速消費(fèi)品。而另一方面，在人們的生活愈來愈網(wǎng)絡(luò)虛擬化后，對(duì)虛擬世界的厭倦又讓人產(chǎn)生了對(duì)真實(shí)的渴求。自然、親身體驗(yàn)成為了越來越稀缺的奢侈品。在這一冊(cè)報(bào)告中，

YANGDESIGN

提出了兩個(gè)走向虛擬和真實(shí)極端的趨勢(shì)，也提出了兩個(gè)嘗試融合虛擬和真實(shí)的趨勢(shì)。而這四個(gè)趨勢(shì)，也是四個(gè)關(guān)于未來的故事。Since

2015,

YANG

DESIGN

hasproposed

themacro

theme

of

Virtualin

Real.Onone

hand,our

dailylife

is

filled

withonline

information

andsocial

media.People

areconstantly

looking

for

newexcitement

in

thevirtualworld.

Virtualinformation

hasbecome

anewkind

ofopium

and

fastmovingconsumer

good.Ontheother

hand,getting

tired

ofthe

virtualworld,

people

tend

topursue

authenticity

in

off-line.

Natureandin-preson

experience,

have

become

luxuries

thataregettingrarer

andrarer

tofindin

our

life.黃曉靖《中國(guó)設(shè)計(jì)趨勢(shì)報(bào)告》主編，著名設(shè)計(jì)策略與趨勢(shì)專家，YANGDESIGN策略總監(jiān)、合伙人Xiaojing

HuangChief

editor

of

China

Design

Trends

Report,renowned

design

strategist

and

trend

expert,strategy

director

and

partner

of

YANGDESIGNInthis

edition,

YANG

DESIGN

hasproposed

two

trends

which

standin

thetwoextremes

ofvirtual

andreality,

andtwo

trends

which

tend

tomerge

virtualandreality.These

4trends

arepresented

asfour

stories

aboutour

future.1819失衡感Unbalance人要與自然,

與健康,與世界平衡發(fā)展的身份感Human

inbalance

with

nature,health

and

the

world到底什么才是真正健康的生活方式？?jī)?nèi)卷的都市生活幾乎壓垮了我們的身心健康，突如其來的疫情使我們每一個(gè)地球人都處在巨大沖擊的漩渦中，身處消費(fèi)主義浪潮下的人們給世界帶來了巨大的不適感，人們對(duì)健康生活的價(jià)值訴求已愈發(fā)迫切，我們需要與自然,

與健康,

與世界平衡發(fā)展的身份感。Whatexactlyis

ahealthylifestyle?Competitiveurban

lifealmost

overwhelmedourphysicalandmentalhealth,

andthesuddenoutbreak

madeallofusgetintoawhirlpooloftremendous

impact.Under

theconsumptionwave,

peoplebrought

greatdiscomfort

totheworld,andurgentlypursuit

the

healthylife.Weneedtobalancenature,health,andthe

world.Keywords:碳中和

Carbon

Neutral疫后健康

Post-COVIDWellness睡眠危機(jī)

SleepCrisis社會(huì)｜Society失衡感

UNBALANCE趨勢(shì)背景

BACKGROUND60億6billion疫后健康Healthafter

Covid-19在眾多高油,

高糖的食品包裝中，標(biāo)有0糖,

0脂肪,

0卡路里的產(chǎn)品成了一股“清流”。“0系列”產(chǎn)品如百事無糖版可樂,

零度可口可樂,

元?dú)馍謿馀菟?

喜茶的喜小茶，都在消費(fèi)者端掀起了一次次小高潮。低碳水無麩質(zhì)食品成為健康代名詞。元?dú)馍衷谧钚乱惠喨谫Y投后估值達(dá)到60億美元。新冠疫情進(jìn)一步帶來“健康”的價(jià)值回歸。疫情強(qiáng)化家居清潔及健康觀念。據(jù)京東618數(shù)據(jù)，健康家電大熱，健康除菌空調(diào)成交額同比增長(zhǎng)400%，除菌冰箱洗衣機(jī)同比增長(zhǎng)500%，消毒殺菌凈水器銷量翻番。疫情日益深化“凈身入戶”觀念，玄廚互聯(lián),

下沉式玄關(guān)成為熱點(diǎn)，我國(guó)大健康產(chǎn)業(yè)規(guī)模已達(dá)8.7萬億元。Among

the

many

high-oil,

high-sugar

food,

products

marked

with

0sugar,

0fat,and

0calorieshave

become

a

"clear

stream".The"0series"products

suchasPepsiSugar

Free

Coca-Cola,Coca-ColaZero

,Yuanqi

ForestSparklingWater,and

Hey

Cha'sHey

Xiaocha

have

allset

newtrend.Low-carbon

and

gluten-freefoods

are

calledhealth.Yuanqi

Forestisvalued

at

$6billionafterthe

latestround

of

financingand

investment元?dú)馍?/p>

YuanqiForestSprayCare設(shè)計(jì)了一款戴在手上的便利消毒劑手環(huán)。我國(guó)有序推進(jìn)全民新冠疫苗。在保健食品零食化,

飲品化的趨勢(shì)下，阿膠,

人參,燕窩等傳統(tǒng)滋補(bǔ)品紛紛進(jìn)入新茶飲。TheCovid-19

hasfurther

brought

thereturn

of"healthy"

value.2.3億次230

millionThepandemic

hasstrengthened

theconcept

of

household

cleaning

and

health.

According

toJingdong

618

data,

healthy

home

appliances

are

booming，the

turnover

ofhealthy

sterilizedair

conditioners

increased

by400%

year-on-year,

sterilized

refrigerators

and

washingmachines

increased

by500%

year-on-year,

andsalesof

disinfection

and

sterilization

waterpurifiers

doubled.

Kitchens

connected

totheporch

and

sunkenporches

havebecome

hotspots.

Thescale

of

mycountry's

great

health

industry

hasreached

8.7trillion

yuan在996,

內(nèi)卷化的高強(qiáng)度緊張的社會(huì)職場(chǎng)下，一年內(nèi)“養(yǎng)生”在阿里健康大藥房被搜索次數(shù)達(dá)2.3億次，在養(yǎng)生訂單中，90后訂單占比43%。In

the996,

involvedhigh-intensity

andtensesocial

workplace,

"healthcare"

wassearched

230

million

times

inAliHealth

Pharmacy

within

ayear.Among

thehealth

care

orders,

thepost-90s

orders

accounted

for

43%.SprayCare

designed

aconvenient

disinfectant

bracelet

towear

on

thehand.

China

isadvancing

thenationwide

COVID-19

vaccines

inan

orderly

manner.資美堂膠原蛋白軟糖

ShiseidoUnder

thetrend

ofhealth

foodbecoming

snacksand

beverages,

traditional

tonics

such

asEjiao,

ginseng

andcubilose

are

mixed

intea.29.6%據(jù)口碑發(fā)布的消費(fèi)大數(shù)據(jù)顯示，在足療按摩,

艾灸推拿,

洗浴桑拿等健康養(yǎng)生項(xiàng)目的消費(fèi)群體中，90后占比已達(dá)到29.6%。According

tothedatareleased

byKoubei,in

health-preserving

itemssuch

as

foot

massage,

moxibustion

andmassage,

bathing

andsauna,post-90saccounted

for29.6%.同仁堂造價(jià)七百萬開的養(yǎng)生咖啡店

Tongren

Tang22文化｜Culture失衡感

UNBALANCE趨勢(shì)背景

BACKGROUND900%飲食創(chuàng)新Food

&Drink

Innovation植物蛋白飲品風(fēng)頭正勁，我國(guó)植物蛋白飲料市場(chǎng)增速高達(dá)800%，購(gòu)買人數(shù)上升900%，在市場(chǎng)中成長(zhǎng)貢獻(xiàn)占比達(dá)到15.5%，成為飲料市場(chǎng)的高速增長(zhǎng)引擎。食物設(shè)計(jì)讓人們重新審視食物與人,

環(huán)境,社會(huì)的關(guān)系，根據(jù)營(yíng)養(yǎng)需求進(jìn)行食物的搭配，此外還要考慮食材再利用,

食材永續(xù),

食物零浪費(fèi)等。Plant

protein

beverages

are

gaining

momentum,the

growth

rate

ofChina's

plant

protein

beverage

market

willbeas

high

as

800%,

and

thenumber

of

purchasers

willincrease

by900%,thegrowth

contribution

ofthemarket

willreach

15.5%,

becoming

therapid

growth

engine

of

thebeverage

market.添加益生菌,

維生素等功能性原料的食品禮盒消費(fèi)猛增。燕麥奶

Oat

milk據(jù)統(tǒng)計(jì)從2030年開始蛋白質(zhì)的供給將低于需求量，2050年世界人口也將達(dá)到100億，全世界將面臨糧食危機(jī)，因此無印良品與日本德島大學(xué)一起研發(fā)出「蟋蟀仙貝」，蟋蟀不但擁有較豐富的蛋白質(zhì)也容易飼養(yǎng)，大大減輕對(duì)地球的負(fù)荷。2305.7%Food

design

allows

people

tore-examine

therelationship

between

foodand

people,

theenvironment,

and

society,match

foodaccording

tonutritional

needs.

In

addition,

it

considerthereuse

of

ingredients,

sustainability

of

ingredients,

andzero

foodwaste.近年來飲品市場(chǎng)的“黑馬”非燕麥奶莫屬。燕麥奶在內(nèi)的植物蛋白飲料市場(chǎng)銷量增速遠(yuǎn)超其他飲料品類，銷售額增長(zhǎng)率超過900%。在四個(gè)月時(shí)間內(nèi)，瑞典植物奶公司OATLY在淘寶的銷量增長(zhǎng)2305.7%，進(jìn)入中國(guó)市場(chǎng)不到兩年的時(shí)間里，共覆蓋超過9500個(gè)餐飲服務(wù)和零售點(diǎn)，增長(zhǎng)率超過450%。Theconsumption

of

foodgiftboxes

with

functional

ingredients

such

asprobiotics

andvitamins

hassoared.Inrecent

years,

the

"dark

horse"inthebeverage

market

isnone

other

thanoat

milk.

Thegrowth

rateof

theplant

protein

beverage

market,

includingoatmilk,

farexceeds

that

of

other

beverage

categories,withsalesgrowthexceeding

900%.

Infour

months,

theSwedish

plant

milk

companyOATLY’ssales

on

Taobaoincreased

by2305.7%.

In

lessthan

twoyearsafter

entering

theChinese

market,

it

covered

more

than

9,500

cateringservices

and

retail

locations，with

a450+

growth

rate.Thesupplyof

protein

willbelower

than

demand

from

2030,

andtheworld's

population

willreach

10

billion

in2050.

Theworld

willface

afoodcrisis.

MujiandTokushima

University

inJapan

havedeveloped

"Cricket

crackers"

together.

Crickets

are

notonlyrich

in

protein

butalsoeasy

toraise,

which

greatly

reduces

theload

on

earth.瑞典植物奶品牌OATLY是當(dāng)前燕麥奶市場(chǎng)的絕對(duì)寵兒48%萬物皆可組CP，奇葩類食物CP榜有花椒味啤酒,

榴蓮蓋飯,

咸蛋黃味棗子等成為年輕人新寵。微博話題#菠蘿芥末油條蝦#瀏覽量為1.2億，話題感顏值新菜系相關(guān)關(guān)鍵詞搜索量上升48%，比如蘭州拉面包,

沙縣小吃冰淇淋等。Everything

canmatch.The

amazingfood

match

list

includespepper-flavored

beer,durian

ricebowl,

and

jujubes

withsaltedegg

yolk,whichhave

become

newfavorites

of

young

people.Weibo

Topic#

Pineapple

Mustard

FriedShrimp#

has120

million

views.

Thesearch

volume

ofkeywordsrelated

tonewcuisinesincreased

by48%,such

asLanzhou

NoodleBread,

Shaxian

snack

ice

cream,etc蘭州拉面包

Lanzhou

Noodle

Bread23文化｜Culture失衡感

UNBALANCE趨勢(shì)背景

BACKGROUND3億300

million睡眠危機(jī)SleepCrisis阿里健康發(fā)布《睡不著報(bào)告》，有3億人有睡眠障礙，失眠年輕化正在加劇。對(duì)健康,

外貌,生活,工作的焦慮導(dǎo)致了失眠，#設(shè)多個(gè)鬧鐘反復(fù)驚醒可致慢性疲勞#,

#超80%中小學(xué)生睡眠時(shí)長(zhǎng)未達(dá)標(biāo)#多次上熱搜。AliHealth’s

《Can't

Sleep

Report》shows

that300

million

people

havesleep

disorders,

insomnia

isgetting

younger.過去一年在喜馬拉雅上收聽療愈音樂的受眾達(dá)8300萬人，平均消費(fèi)金額達(dá)76元。網(wǎng)易云音樂推出“助眠解壓小程序”，幫助用戶解決失眠,

壓力大等情緒問題。疫情使整體入睡時(shí)間延遲2-3小時(shí)Anxiety

about

health,

appearance,

life,

andwork

has

ledtoinsomnia.

#Set

multiplealarm

clocks

towakeuprepeatedly

can

cause

chronic

fatigue#,#Over

80%

ofprimary

and

secondary

school

students’

sleep

duration

isnotuptostandard#become

hot

search

topics.4倍4times83

million

people

listened

tohealing

musicon

theHimalayas

inayear,

with

anaverage

consumption

of76

yuan.

NetEase

CloudMusiclaunched

the

"Sleep-Aid

andDecompression

MiniAPP"

tohelp

users

solveemotional

problems

such

asinsomniaandstress.阿里健康天貓醫(yī)療平臺(tái)顯示，2020年12月至今，助眠的醫(yī)藥健康類產(chǎn)品銷量大幅增加。購(gòu)買褪黑素一類助眠膳食營(yíng)養(yǎng)品的用戶同比增長(zhǎng)了4倍。僅在2021年前兩個(gè)月，購(gòu)買助眠的酸棗仁的用戶已是去年全年的一倍。Alibaba

Health's

Tmallmedical

platform

showsthatfrom

December2020,

thesalesof

sleep-aid

medical

andhealth

products

have

increasedsignificantly.Thenumber

ofusers

whobought

sleepaiddietary

supplements

such

asmelatonin

increased

byfour

times

compared

with

theprevious

year.Inthefirst

twomonths

of

2021,

thenumber

of

users

whobought

sleep

aidjujube

kernels

doubled

thenumber

of

last

year.wonderlab助眠夾心軟糖上萬億元1000

billion中國(guó)睡眠產(chǎn)業(yè)的市場(chǎng)規(guī)模已超4000多億元，2030年將突破萬億元。蘋果申請(qǐng)床墊傳感器專利，它可以監(jiān)測(cè)睡眠情況，以及充當(dāng)無聲鬧鐘。Themarket

sizeof

China's

sleepindustry

hasexceeded

400

billion

yuan,anditwillexceed

one

trillion

yuanin2030.Apple

applied

for

apatent

foramattress

sensor,

which

can

monitorsleep

andact

as

asilentalarm

clock.小米有品內(nèi)置AI系統(tǒng)的智能床墊

MIAIBed24政治｜Politic失衡感

UNBALANCE碳中和CarbanNeutral500萬輛5million碳中和這個(gè)“奇跡業(yè)”意味著未來20年燃油車退出市場(chǎng)，據(jù)工信部規(guī)劃2025年中國(guó)能源汽車將達(dá)500萬輛產(chǎn)能。華為,

小米,

360,

OPPO等國(guó)內(nèi)手機(jī)及互聯(lián)網(wǎng)公司相繼宣布進(jìn)入電動(dòng)汽車領(lǐng)域。中國(guó)政府在第七十五屆聯(lián)合國(guó)大會(huì)上提出：“二氧化碳排放力爭(zhēng)于2030年前達(dá)到峰值，努力爭(zhēng)取2060年前實(shí)現(xiàn)碳中和?！备鶕?jù)Global

WebIndex，61%的千禧一代可能會(huì)為環(huán)?；蚩沙掷m(xù)產(chǎn)品支付更高的價(jià)格?！耙紓€(gè)袋子”作為中文環(huán)保博主全方位分享自己的“無痕生活”，在B站上收獲了3萬關(guān)注。許多公司發(fā)布了包裝戰(zhàn)略，包括減少碳排放26%，改善回收基礎(chǔ)設(shè)施以及將至少30%的回收成分納入塑料包裝等策略。Carbon

neutrality

means

thatfuel

cars

willbewithdrawn

from

themarketinthenext

20

years.

TheMinistry

of

Industry

and

InformationTechnology

plans

thatChina

willhaveacapacity

of5million

electronicvehicles

by2025.

Huawei,

MI,360

and

OPPO

anouced

their

electric

carplans.華為跨界電動(dòng)車兩天訂單已突破3000輛Huawei廣東河源數(shù)據(jù)中心將成為阿里首個(gè)實(shí)現(xiàn)碳中和的大型數(shù)據(jù)中心，2022年將實(shí)現(xiàn)100%使用可再生能源。阿里巴巴發(fā)行10億美元20年期“綠色債券”，成為亞洲互聯(lián)網(wǎng)行業(yè)中首家發(fā)行綠債的企業(yè)。ADIDAS特別發(fā)行了5億歐元可持續(xù)發(fā)展債券，表示2021年會(huì)實(shí)現(xiàn)60%以上的產(chǎn)品采用可持續(xù)材料制造的目標(biāo)。800萬噸8million

tonnesChinese

government

proposed

atthe

75th

UNGeneral

Assembly

that"CO2

emissionsstrivetopeak

by2030

andwork

towards

carbon

neutrality

by2060."蘋果在春季發(fā)布會(huì)稱，目前在全球的運(yùn)營(yíng)環(huán)節(jié)都實(shí)現(xiàn)了碳中和，并將于2030年在每一個(gè)產(chǎn)品以及供應(yīng)鏈上均實(shí)現(xiàn)碳中和，所有產(chǎn)品都將以

100%

清潔能源制造，以避免碳排放超過800萬噸。According

totheGlobal

WebIndex,

61%

of

millennials

are

likely

topayahigher

price

foreco-friendly

orsustainable

products.

"One

Bag",

aChinese

environmental

blogger,

sharedher

"notrace

life"

inallaspects

andgained

30,000

followers

on

theBilibili

application.Manycompanies

havereleased

packaging

strategies

including

designs

toreduce

carbonemissions

by26%,improve

recycling

infrastructure

atleast

30%

ofrecycled

content

intoplastic

packaging.Apple

announced

theyare

nowcarbon

neutral

across

itsglobaloperations

andwillbecarbon

neutral

inevery

product

andinitssupplychain

by

2030,

with

allproducts

made

with

100%

clean

energy

toavoidcarbon

emissions

of

more

than

8

million

tonnes.蘋果包裝盒方便生產(chǎn)制程的SOP處理方式

AppleTheGuangdong

Heyuan

data

centre

willbeAli‘sfirst

large

data

centre

tobecomecarbon

neutral,

andwillbe100%

renewable

energy

by2022.Ding

ding’s

paperless

officehasreduced

carbon

emissions

byacumulative

11

million

tonnes.

Alibaba

issueda1billion

dollar

20-year"green

bond",

becoming

thefirst

company

inAsia'sinternet

industry

toissuegreenbonds.35000棵35,000

treesADIDASissuedaspecial

€500

million

sustainability

bond,

statingthatby2021

itwillachieve

thegoal

of

having

more

than

60%

of

itsproducts

made

from

sustainable

materials.愛馬仕開發(fā)出一種源于“蘑菇菌絲“的皮革替代品。久被詬病制造浪費(fèi)和污染的時(shí)尚界，一直在試驗(yàn)不同材料和生產(chǎn)方式，試圖減少對(duì)環(huán)境的影響。Hermes

has

developed

a

leather

alternative

derived

from"mushroommycelium".

Thefashionindustry,long

criticised

for

creating

waste

andpollution,

has

been

experimenting

withdifferent

materials

and

productionmethodstoreduce

its

environmental

impact.愛馬仕Hermes25身心健康｜Physical

&Mental

Health失衡感

UNBALANCE“《抗擊新冠肺炎疫情的中國(guó)實(shí)踐》報(bào)告將新冠疫情稱為近百年來傳播速度最快,感染范圍最廣,

防控難度最大的突發(fā)公共衛(wèi)生事件。和2003年的非典（SARS）疫情相比，新冠疫情給人帶來的感受更深,

痛感更強(qiáng)，它讓人們意識(shí)到人的脆弱,

當(dāng)代城市生活的脆弱，以及科技無法幫助人類解決所有問題。

它也是反思和轉(zhuǎn)變的契機(jī)：我們需要的是，可能是一種更為健康,理性,

簡(jiǎn)樸,

可持續(xù)的生活方式。疫情使越來越多的人意識(shí)到身心健康的重要性。什么才是健康,

理性,簡(jiǎn)樸,可持續(xù)的生活方式？關(guān)鍵詞可能是綠色,

低欲望,

回歸常識(shí)。比如，與其感慨這個(gè)世界躲無可躲,

想搬去火星，不如行動(dòng)起來，從最基本的垃圾分類做起?！薄T山山"Thereport

"China's

Practice

inCombating

theCOVID-19"describes

theCOVID-19asthefastestspreading,

mostwidespread

andmost

difficulttoprevent

andcontrol

public

health

emergency

inthelasthundredyears.Compared

tothe

SARS

outbreak

in2003,

itwasareminder

of

humanfrailty

andthe

inability

oftechnology

tosolveall

human

problems.

It

isalsoan

opportunity

for

reflection

andtransformation:

wemayneed

ahealthier,

more

rational,

simple

andsustainable

wayof

living.Theepidemic

hasmade

more

people

aware

ofthe

importance

ofphysical

andmental

health.

Whatisahealthy,

rational,

simple

andsustainable

wayof

life?

Thekeywords

mightbegreen,

lowdesire

andareturn

tocommon

sense.

For

example,

instead

of

lamenting

thattheworld

isinescapable

and

wanting

tomove

toMars,

whynot

takeactionandstart

with

themost

basicwasteseparation?"

."—Shanshan

Tan“從用材的角度而言，其運(yùn)用應(yīng)該讓產(chǎn)品或空間使用者可以更舒服，無論是從視覺,

嗅覺,觸感帶來的身體層面上的舒服，還是心理層面的舒適?！啊子觎I"From

thepoint

of

viewof

thematerials,

theuseofmaterials

should

makeitmore

comfortable

for

theuser,

both

physically

interms

ofsight,

smellandtouch,

and

psychologically

interms

of

comfort.

"—YuxiLei26身心健康｜Physical

&Mental

Health失衡感

UNBALANCE“居家隔離讓人們重拾對(duì)閱讀,

烹飪的樂趣?！薄T山山"Staying

at

home

brings

back

thepleasure

of

reading

and

cooking."—Shanshan

Tan“食品的包裝使用的物料是否具備環(huán)保,

可回收屬性？材質(zhì),

肌理,

視覺，都可以營(yíng)造一個(gè)健康感?！薄櫱?Are

thematerials

used

inthe

packaging

of

foodproductsenvironmentally

friendly

and

recyclable?

Materials,

textures,

visuals,allcan

create

asenseof

health.”—Gu

Qing“我們現(xiàn)在社會(huì)對(duì)健康的態(tài)度或者理解其實(shí)是有很多的偏差。我們要環(huán)保的食物等，但大家在購(gòu)買一個(gè)有機(jī)蔬菜的時(shí)候，或者一個(gè)有機(jī)食品的時(shí)候可以不遠(yuǎn)千里地各種快遞，各種冰袋，去運(yùn)送一個(gè)新鮮的食物，這些行為本身就不環(huán)保，我們只是想在自己的生活,

身體里得到一個(gè)環(huán)保的結(jié)果，但我們并不想承擔(dān)一個(gè)責(zé)任，或者說我們并不想了解一個(gè)全面的信息?！薄铈?There

isactually

alotof

biastowards

health

nowadays.

We

want

toeat

environmentally

friendly

food,

sopeople

are

buyingan

organicvegetable

from

thousands

miles

away.

Thisis

notenvironmentallyfriendly

behavior

bythemselves.

Wejust

wantan

environmentallyfriendly

result

inour

ownlives,

but

wedon't

wanttotakearesponsibility,

orwedon't

wanttounderstand

acomprehensiveinformation.—Shurui

LiMcDonald27可持續(xù)市場(chǎng)打開｜Sustainable

Market

Open-up失衡感

UNBALANCE“受全球疫情的影響，我們看到從2020年開始，人類更加意識(shí)到人與環(huán)境之間平衡關(guān)系的重要性，且隨著2020年我們國(guó)家關(guān)于碳中和及禁塑,

減塑等相關(guān)政策的推出，中國(guó)的可持續(xù)市場(chǎng)終于開始被打開，從去年下半年開始到2021年上半年，尤其是2021年春節(jié)后，可持續(xù)幾乎成了最熱的詞，越來越多的個(gè)人和企業(yè)開始加入這個(gè)行業(yè)。而與此同時(shí)，我們也觀察到更多的洗綠/漂綠(Greenwash)行為出現(xiàn)，預(yù)計(jì)2021年下半年會(huì)更多，所以更快的在品牌與消費(fèi)者端建立正確的可持續(xù)觀是非常重要的，這需要更多踏實(shí)推進(jìn)可持續(xù)的機(jī)構(gòu),

企業(yè)與個(gè)人的協(xié)力?！薄子觎I"Asaresult

ofthe

global

epidemic,

weare

seeing

agreater

awarenessof

theimportance

of

abalanced

relationship

between

humans

andtheenvironment

from

2020

onwards.

Withtheintroduction

of

our

nationalpolicies

oncarbon

neutrality

andplastic

bans

andreductions

in2020,thesustainable

market

inChina

hasfinally

started

toopen

upandfromthesecond

half

oflast

year

tothe

first

halfof

2021,

especially

after

theChinese

NewYearin

2021,

'sustainable'

has

almost

become

thehottestword,

with

more

and

more

individuals

andcompanies

starting

tojointheindustry.

At

thesametime,

weare

alsoobserving

moregreenwashing

and

expect

more

inthesecond

half

of2021,

soitisimportant

tobuild

theright

viewof

sustainability

atthe

brand

andconsumer

levelfaster,

andthiswillrequire

theconcerted

efforts

of

moreorganisations,

companies

andindividuals

whoare

committed

topromoting

sustainability."—YuxiLeiJNBY

Home28材料天平失衡｜Material

Unbalance失衡感

UNBALANCE“《Nature(自然)》雜志發(fā)表了一項(xiàng)新的研究成果。據(jù)統(tǒng)計(jì)，自1900年以來，到2020年為止，這120年內(nèi)，我們創(chuàng)造的所有人造材料，建筑,

橋梁,汽車,

手機(jī),塑料瓶等等，全部加起來的重量，已經(jīng)超過了地球上所有生命體的總重，達(dá)到了1.1兆噸。1.1兆噸是什么概念呢？——平均到地球上的每個(gè)人而言，我們每個(gè)人每周相關(guān)的人造材料，比我們自己都重。照目前這個(gè)趨勢(shì)發(fā)展下去，20年后，2040年，這個(gè)數(shù)字會(huì)直接翻倍。地球上材料的天平，還會(huì)繼續(xù)傾斜。2010年，歐洲一家循環(huán)經(jīng)濟(jì)組織Circular

Flanders根據(jù)當(dāng)時(shí)的全球數(shù)據(jù)畫了一張示意圖，來更形象的向大眾展示——如果一個(gè)孩子出生在2010年，這個(gè)地球上的自然資源還夠他用多久。以石油為例，我們換算到11年后的2021年，如果一個(gè)孩子出生在2021年，按照我們目前使用石油的速率，在他24歲的時(shí)候，這個(gè)世界上的石油就用光了。未來地球上的全部不可再生的自然資源，會(huì)一一被用光，且很可能這一天，比我們想象得要更快。原料和垃圾的物質(zhì)天平也在失衡。如何讓人類可以向大自然學(xué)習(xí)，以零廢棄的方式使用材料，這是我們?cè)噲D去達(dá)成的終極目標(biāo)，我們認(rèn)為只有這樣才能一石二鳥的真正做到解決材料不夠用的問題和垃圾污染問題，讓人類和環(huán)境都同時(shí)健康，保證我們的后代有可以依賴的物質(zhì)基礎(chǔ)和生存環(huán)境?！薄子觎I"Anewstudyhas

been

published

in

thejournal

Nature.

According

tostatistics,

from

1900

to2020,

all

theman-made

materials

wehavecreated

-buildings,

bridges,

cars,

mobile

phones,

plastic

bottles,

etc.-alltogether

haveweighed

more

than

thetotalweight

of

alllivingthingson

Earth,

1.1

megatons.

--On

average,

forevery

person

on

Earth,

eachof

ushas

more

man-made

materials

associated

with

useach

week

thanwedoourselves.

Atthecurrent

trend,

in2040,

thisfigure

willhavedoubled

straight

away.Thescalesof

materials

on

theplanet

willcontinue

totip.In

2010,

Circular

Flanders,

aEuropean

circular

economy

organisation,drew

upadiagram

based

on

global

data

at

thetime

toshowthepublicmore

graphically

howlongthere

wouldbeenough

natural

resources

ontheplanet

ifachild

were

born

in2010.If

achild

isborn

in2021,

for

example,

theworld

willrun

outofgasolinebythe

time

heis24

years

old.

Theentire

non-renewable

naturalresources

of

theplanet

willbeuseduponebyone

inthefuture,

anditislikely

thatthisdaywillcome

sooner

than

wethink.Howmight

we

learn

from

nature

andusematerials

inazero-waste

wayistheultimate

goal

weare

tryingtoachieve.

Webelieve

thatthisistheonly

waytotruly

solvetheproblem

of

insufficient

materials

and

wastepollution,

and

sothat

our

future

generations

have

amaterial

base

andenvironment

torely

on."—YuxiLei本土創(chuàng)造

Bentu仿生循環(huán)｜Organic

Cycling失衡感

UNBALANCE當(dāng)設(shè)計(jì)過程的控制權(quán)交給自然力量時(shí)，自然不僅成為一種資源，而且是一個(gè)真正的合作者。Asstayhome

wasrelaxed,

theturnover

of

cervical/lumbar

massagers

rose

by1930%

year-on-year

during

theoutbreak.“更系統(tǒng)化的仿生設(shè)計(jì)：從設(shè)計(jì)行業(yè)角度而言，與其追求外觀的新，不如追求如何可以更明智的使用僅剩不多的自然資源，保證我們和后代都有可以賴以生存下去的物質(zhì)基礎(chǔ)。自然界中的材