Unit3Companyhistory公開課獲獎?wù)n件

Unit3

Companyhistory劍橋原則商務(wù)英語教程（初級）BusinessBENCHMARK第1頁GettingstartedHowolddoyouthinkthesepaniesare?Trytomatcheachonewiththedateitwassetup.1865188619031976第2頁Whichpany?1.___beganin1865asaforestryandpowerbusiness.a)Ericssonb)Nokiac)Motorola2.___producesthemostsuccessfultoyinhistory.a)Disneyb)Fisher-Pricec)Mattel3.___hasitsheadofficeinSanFrancisco.a)Levi-Straussb)Nikec)CalvinKlein4.___buysmoresugarthananyotherpanyintheworld.a)Nestleb)Coca-Colac)SuchardbabcDothepaniesquiz.費雪：美國著名小朋友玩具制造商美泰：全球最大玩具商

瑞莎：瑞士巧克力制造商，現(xiàn)從屬于卡夫集團第3頁5.___employsmorepeoplethananyotherpany.a)Wal-Martb)Siemensc)GeneralMotors6.___hasthelargestfactoryintheworld.a)Boeingb)Fordc)Sony7.___wasstartedbyRayA.Krocin1955.a)BurgerKingb)KentuckyFriedChickenc)McDonald’scac第4頁Reading:LeviStrauss&Co.第5頁Reading:LeviStrauss&Co.Lookattheverbsandnounsbelow.Findeightverb-nouncollocations.Youcanusesomeverbsandnounstwice.1.setupa.anaward2.launchb.abusiness3.takeoverc.aproduct4.wind.money5.rune.anadvertisingcampaign6.inheritf.thepresidency/directorshipbb/c/eb/fa/da/eb/d/finherit:receive(sth)fromapredecessor從前任接過（某事物）presidency:總裁職務(wù)

directorship:管理者職位

第6頁Reading:LeviStrauss&Co.SkimthetextaboutLeviStrauss&Co.quicklytogetageneralideaofwhatitisabout.Choosethebesttitleforthearticle.1.LeviStrauss&Co.:astrangebeginning2.LeviStrauss&Co.:thestoryoftheirsuccess3.LeviStrauss&Co.:theirpanystructure∨第7頁Reading:LeviStrauss&Co.Expressions:Rivet:鉚釘Depression:aperiodofdrasticdeclineinanationalorinternationaleconomy,characterizedbydecreasingbusinessactivity,fallingprices,andunemployment蕭條Billboard:廣告牌Commercial:anadvertisementontelevisionorradio在電視或廣播上廣告Launderette:自助洗衣店Anniversary:周年齡念第8頁第9頁

AUTOTECHAlargecarpartscompany

GREENFINGERSAsmallgardenproductscompanyJohnSmithstartedAutotechin1960.GeorgeandJamesHawkinsbeganGreenFingersinthe1920s..Ithasaworkforceof2,500.Autotechexportstoover12countries.ItmanufacturescarpartsItintroducesoneortwonewponentseachyear.AutotechprovidesponentsforthecarindustryItemploysabout35people.GreenFingerssellssomeofitsproductsabroadItmakesgardenproducts.GreenFingerssuppliesthegardeningindustry.ItlaunchestwelvenewproductsayearNowunderlinetheverbswhichmeanthesamethingineachpairofsentencesintheExerciseA第10頁Reading:HONGDOUDoyouknowtheproductrangeofthisbrand?第11頁Reading:HONGDOUSkimthearticleoncequickly,withoutstoppingtolookupnewvocabulary,togetageneralideaofitscontent.Whatisthearticletalkingabout?第12頁Reading:HONGDOUThearticleofHongdouhasfiveparagraphs.Writeanumberintheboxestoshowwhichinformationeachparagraphcontains.TheearlyhistoryofthepanyThepany’smarketsThepany’ssuccessTheoriginofthepany’snameThemovementawayfromstateownership35214第13頁Reading:HONGDOUIfyouonlywantedtoknowaboutthehistoryofthepany,whichtwoparagraphswouldyouneedtoread?Paragraph:3and4第14頁Reading:HONGDOUReadthearticlemoreslowlyandnumberthefollowingeventsinthecorrectorder.ZhouHaijiangbecamechairmanofthepany.ZhouHaijiang’sgrandfatherdied.Thestatetookoverownershipofthepany.ZhouHaijiang’sfatherbeganrunningthepany.ZhouHaijiang’sgrandfatherbeganacottonprocessingoperation.Stateownershipofthepanyfellbelow50percent.ZhouHaijiangbegantoworkforthepany.7324165第15頁Reading:HONGDOUExpressions:affection:feelingoffondness;love愛慕;愛Itriedtowinheraffection(s).我竭力討她歡心。mill:制造廠atextilemillasteelmill.紡織廠鋼鐵廠munist:共產(chǎn)黨collective:集體privatise:tochange(anindustryorabusiness,forexample)fromgovernmentalorpublicownershiporcontroltoprivateenterprise私有化nationalcongress:人民代表大會share:股份appealtosb.:beattractiveorinteresting(tosb.)（對某人）有吸引力Hersenseofhumourappealedtohimenormously.她風(fēng)趣感把他強烈地吸引住了。

第16頁Listening:JosephRowntreeListenforthekeyfactsandpletethelecturenotesaboutJosephRowntree.Numberofworkersin1869:(1)____________Numberofworkersin1900:(2)____________BenefitsthatJosephRowntreeintroducedfortheworkers:(3)_________________forstaffunder17(4)_________________onsite(5)_________________(6)_________________whichhesetupin1906YearthatRowntree’smergedwithMackintosh:(7)______YearthatNestléboughtthepany:(8)_______30over4,000freeeducationadoctoran8-hourworkingdayapensionfun19691988第17頁Listening:JosephRowntreeExpressionsbeconcernedwith:關(guān)懷e.g.HetoldahearinginCongressonWednesdaythattheadministrationismainlyconcernedwiththecurrentrecoveryplan.welfare:福利be/getinvolvedwith:(closely)connected(withsb.)（與某人）有（親密）關(guān)系e.g.Whywouldpeopletakeachanceongettinginvolvedwithforcedlabor?cocoa:可可粉onsite:現(xiàn)場，實地setupapensionfund:建立養(yǎng)老基金/退休基金publishastudy:刊登專題文章mergewith:合并confectionery：糕餅制造philanthropist：慈善家charitabletrust：公益信托，慈善信托第18頁Writing:E-mailInternete-mailmessagesconsistoftwomajorsections:Header—Structuredintofieldssuchassummary,sender,receiver,andotherinformationaboutthee-mail.Body—Themessageitselfasunstructuredtext;sometimescontainingasignatureblockattheend.Thisisexactlythesameasthebodyofaregularletter.第19頁Writing:E-mailTheheaderisseparatedfromthebodybyablankline.Themessageheadershouldincludeatleastthefollowingfields:From:To:Subject:Date:Thebodyofabusinessemailisnodifferentthanthatofabusinessletterormemo.Thesignatureblockinabusinessemaildoestheworkoftheheadingorletterheadfoundintheformatofabusinessletter.Inotherwords,itsuppliesthecontactinformationbelongingtothesender.Itisalwayslocatedonthelefthandmarginbelowthesignaturelineandisoftenseparatedfromthebodywithashortlineofkeyboardcharacters.第20頁Writing:E-mailSometipsAheadingisnotnecessaryinanemail(yourreturnaddress,theiraddress,andthedate).Useadescriptivesubjectline.Avoidusinganinappropriateorsillyemail,registeraprofessionalsoundingaddressifyoudon'thaveone.Usesimpleformatting;avoidspecialformatting.Keepyourletterformal,justbecauseit'sanemailinsteadofahardcopy(don'tforgettousespellcheckandpropergrammar).Ifposs